Snapchat is going head-to-head with TikTok, Facebook, and other tech giants looking to capitalize on music in short-form video. Snapchat is going head-to-head with TikTok, Facebook, and other tech giants looking to capitalize on music in short-form video. The company is in the early stages of enabling creators to embed music in their snaps, a move that mirrors TikTok’s approach, which proved to be a harbinger for the tech and music crossover space. Representatives have announced that they have secured licenses with a number of major music industry partners, including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members, Merlin and more in their efforts to flesh out an expansive catalog. The new functionality is currently in beta testing in Aus...
Snap, Inc. has secured licensing deals with several major music companies to incorporate music into posts on its photo- and video-sharing app Snapchat, the company confirmed today (Aug. 3). Snapchat users will soon be able to add music to their posts both pre- and post-capture, from a catalogue including music licensed from Warner Music Group and its publishing arm, Warner Chappell; Universal Music Publishing Group, members of the National Music Publishers Association (NMPA) and indie digital rights agency Merlin. The new feature is now testing in New Zealand and Australia, as Bloomberg first reported, and will reach global users this fall. “We’re constantly building on our relationships within the music industry, and making sure the entire music ecosystem (artists, labels, songwrite...