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Social Media Adoption Helps SMBs Power Africa’s Economic Growth, via Study

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Sourced from MSU Today /* custom css */ .tdi_4_55b.td-a-rec-img{ text-align: left; }.tdi_4_55b.td-a-rec-img img{ margin: 0 auto 0 0; } A study conducted by Genesis Analytics in eight African countries – Senegal, Côte d’Ivoire, the DRC, South Africa, Nigeria, Ghana, Mauritius, and Kenya – reveals that social media platforms help accelerate economic growth and opportunity across the continent. The African continent is heavily reliant on its small and medium-sized enterprises and businesses (SMEs & SMBs), which are the backbone of the economy. As many countries across the continent have embarked on their digital transformation, the research shows that digital platforms can play a key role in the continent’s development. /* custom css */ .tdi_3_0f0.td-a-rec-img{ text-align: left; }.tdi_3_0...

How Mobile Money is Supporting Merchants in Emerging Markets in Sub-Saharan Africa How Mobile Money is Supporting Merchants in Emerging Markets in Sub-Saharan Africa
Politics

How Mobile Money is Supporting Merchants in Emerging Markets in Sub-Saharan Africa

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Image sourced from WeeTracker. /* custom css */ .tdi_4_3a1.td-a-rec-img{ text-align: left; }.tdi_4_3a1.td-a-rec-img img{ margin: 0 auto 0 0; } While the world continues to deal with the challenges of the pandemic, it is emerging markets such as Sub-Saharan Africa that have faced the biggest challenges. According to the World Bank, Sub-Saharan Africa has been hit the hardest by the economic impact of COVID-19, with an estimated 23 million people in the region projected to be pushed into poverty by the pandemic. SMBs Need Support with Challenges Caused by COVD-19 /* custom css */ .tdi_3_0ed.td-a-rec-img{ text-align: left; }.tdi_3_0ed.td-a-rec-img img{ margin: 0 auto 0 0; } While there are some sectors in the region that have accelerated their adoption of digital technology throughout the pan...