Smartech

Image sourced from PYMNTS. Expand, a mobile app that rewards players with cash and airtime for their knowledge and attention to brands, products, and services, has taken South Africa by storm. At 20:00 every weeknight, tens of thousands of people from every corner of the country are glued to their mobile device screens in an attempt to win their share of cash and airtime, and a chance to win up to R10 000 ($645,48) in cash. A first of its kind globally, Expand is a digital game of skill that was made possible through a partnership between Nedbank and Expand. Since Expand first launched on 4 October 2021 as a web-based game, thousands of fun-loving South Africans have shared in cash and airtime prizes worth more than R5,5 million ($355 047,16). According to Maude Korte, Head of Commercialis...