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I’m A Beauty Editor, But I Love These Affordable Products Under £20

Having tested a lot of beauty products for my job, I know that there are some luxury beauty products that are absolutely worth the investment, especially when it comes to skincare products like serums that do a lot of heavy lifting in your routine. Others, however, I think you can save money on. Take mascaras for instance. Many high street mascara formulations are just as good, if not better, than the £30+ ones. So you can probably get away with spending less on your lashes. To find out which affordable beauty products are actually worth switching to, I’ve compiled some of my favourite luxe beauty products with some purse-friendly alternatives. Trust me, they’re really that good. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a ...

These 11 Budget Cleansers Are Just as Good as Their Expensive Counterparts

Cleansing is an essential step in every skincare routine, vital for removing makeup, product residue, and excess oil, as well as for prepping skin for future product application and targeting concerns like dullness and congestion. “Washing your face really is the cornerstone of a great routine and glowing skin,” says facialist and skin expert Charlie Perry. “If you aren’t cleansing your face properly with the best cleanser for your skin’s needs, it’s very hard for everything that follows in your routine to go right.” Choosing the right formula can make a vital difference to your skin, with options ranging from balms and oils through to gels, milks, and foams. However, the best cleansers don’t necessarily need to be expensive or packed full of pricey active ingre...

I Test Beauty Products For A Living, But These Are The Ones I Actually Finish

I get sent a lot of products to test for my role, but the truth is, not all of them get a permanent spot in my bathroom or dressing table. New launches are filed away for testing, but if I don’t love it, I’ll soon return to my tried and tested favourites. The ones that do make it into my favourite line-up, however, are so good that I’ll finish them up completely. Ever ounce is squeezed out of the tube or scooped out of a tub. These are the ones I love so much, that I’ll happily part with my own cash and recommend on Who What Wear UK—no gatekeeping here. Once, finished, I usually pop the empty packaging into a box to refer back to and draw upon these great products when I’m writing beauty content. Ahead, I’m digging out the said box of beauty empties to s...

I’m a Beauty Editor—15 Marks & Spencer Beauty Products I’d Add to Your Basket

Here at Who What Wear UK, we love M&S. Marks and Spencer can always be relied upon for high-quality yet affordable fashion buys—not to mention Percy Pigs. I regularly pop in to my local, and being a beauty editor, I also really rate its beauty hall. As well as having its own range of M&S beauty products (we’re big fans of M&S’s Apothecary candles, which look and smell far more expensive than their price tag), you’ll also find so many well-loved beauty brands, from Nuxe and Eve Lom to TikTok-loved Color Wow and Ren Clean Skincare. Among them are affordable M&S-owned fragrances that happen to smell very chic indeed—one of my current favourites is just £6.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dati...

Do You Think You Have Sensitive Skin? Here’s What Experts Want You to Know

Alongside dry skin, oily skin, and combination skin, sensitive skin is a term that gets thrown around a lot in the world of skincare, and in 2023, it’s set to become one of the most-searched for skin conditions on Google. Why? Because following an increase in people experimenting with exfoliation, active ingredients, and skincare layering, identification of sensitive skin is on the rise. If you’ve ever experienced redness, irritation, or inflammation after using a specific product or layering one too many serums, then it’s likely that your skin is experiencing sensitivity, and the truth is, we’re all vulnerable to it. That’s right, contrary to popular belief, sensitive skin isn’t actually a skin type, it’s a skin condition. This means that sensitivity is something that can occur to anyone’...

I’m a Beauty Editor—15 Marks and Spencer Beauty Products I’d Add to Your Basket

Here at Who What Wear UK, we love M&S. Marks and Spencer can always be relied upon for high-quality yet affordable fashion buys—not to mention Percy Pigs. I regularly pop in to my local, and being a beauty editor, I also really rate its beauty hall. As well as having its own range of M&S beauty products (we’re big fans of M&S’s Apothecary candles, which look and smell far more expensive than their price tag), you’ll also find so many well-loved beauty brands, from Nuxe and Eve Lom to TikTok-loved Color Wow and Ren Clean Skincare. Among them are affordable M&S-owned fragrances that happen to smell very chic indeed—one of my current favourites is just £6.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dati...

9 Cheap Anti-Ageing Moisturisers That Are Just as Good as These Expensive Ones

Whatever your thoughts on anti-ageing as a term, there’s no denying that moisturisers, which are created to specifically tackle things like fine lines, pigmentation and dryness, can be incredibly expensive due to their potent ingredients and advanced formulations. And while I truly believe that ageing is a privilege we should fully embrace—wrinkles and all—it doesn’t mean that taking good care of our skin as we grow older should cost a small fortune. This is why I’ve made it my mission to seek out anti-ageing products that genuinely work without breaking the bank. I’ve already discovered some brilliant serums and eye creams that rival counterparts with three-figure price tags, but today we’re here to talk ...

I’m a Skin Expert and These Are the New Products I’m Adding to My Routine

I may have been in the beauty business for almost ten years, but there’s still nothing that excites me more than a new skincare launch. Trying and testing the latest and greatest launches is always a lesson in ingredient innovation and a great way to see how brands are interpreting the latest skincare trends and technologies. Of course, skincare is incredibly personal, but if there’s one thing I’ve learned as a beauty editor and esthetician, it’s that any and every skin type and concern can benefit from a focus on soothing, hydrating, and repairing skin. And so far, that seems to be top of the agenda in 2023. Healing and nourishing products dominate the year’s first skincare launches, so if you’ve got sensitive or breakout-prone skin, you’re in luck. La Roche-Posay have created a...

Trust Us—These 7 Well-Being Tips Are Guaranteed Mood Boosters

As for myself, I always find the winter months a challenge, and I’m prone to feeling low when the sun disappears by 4pm—not to mention trying to wake up on dark mornings! I find I always wake up feeling groggy around this time of the year. Last year, I took the plunge and invested in a Lumi alarm clock, and it’s totally changed the game for how I start my day. If you’re not familiar with Lumi, it’s an alarm clock that mimics a sunrise to wake you up gradually. Rather than waking up to the shrill sound of my iPhone alarm, I now wake up to the gentle glow of the light, which gradually illuminates half an hour from when you want to wake up. I’m a heavy sleeper, so I’m reassured that you can also set it to make a noise during the alarm, but more often than not, I’ll wake up before my alarm chi...

Trust Us—These 7 Wellbeing Tips Are Guaranteed Mood-Boosters

As for myself, I always find the winter months a challenge, and I’m prone to feeling low when the sun disappears by 4pm—not to mention trying to wake up on dark mornings! I find I always wake up feeling groggy around this time of the year. Last year, I took the plunge and invested in a Lumi alarm clock, and it’s totally changed the game for how I start my day. If you’re not familiar with Lumi, it’s an alarm clock that mimics a sunrise to wake you up gradually. Rather than waking up to the shrill sound of my iPhone alarm, I now wake up to the gentle glow of the light, which gradually illuminates half an hour from when you want to wake up. I’m a heavy sleeper, so I’m reassured that you can also set it to make a noise during the alarm, but more often than not, I’ll wake up before my alarm chi...

10 Holy-Grail Eye Creams I’d Recommend for Dark Circles, Puffiness, and More

But there has long been a question mark over eye creams and serums, with some saying that they aren’t worth investing in. “Many facial moisturisers are suitable to use around the under-eye area, and you do not necessarily need a separate product, contrary to popular belief. Generally speaking, if a product is suitable for the face, it should be fine to use around the eyes,” says Mahto. However, if your eye area has specific needs you want to address such as dark circles or dryness, Mahto says they shouldn’t be overlooked, as they can be extremely beneficial. “Products containing retinol or other vitamin A derivatives can help with smoothing wrinkles around the eyes by boosting collagen, as can peptides. These ingredients can also help minimise dark circles by plumping ...

The 11 Affordable Skincare Brands That Actually Work

Up until a few years ago there was a major misconception that good quality skincare products had to be expensive. Some skincare experts say that expensive products are pricey for a reason, whereas others swear by the affordable dupes of skincare classics.  The thing is, if you know a thing or two about product development, you’ll know expensive really doesn’t always equal effective. Often the factors that bump up product prices are things like marketing and distribution costs, clinical trials for new ingredients, fancy packaging, and long ingredient lists. This means that if a brand is prepared to cut down on a few of these costs – for example using minimal packaging, keeping ingredient lists small, and using ingredients that have already been tes...