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9 Under-the-Radar Beauty Brands We’re So Impressed By

When it comes to curating your beauty bag, it’s important to consider its contents carefully. Of course, it’s absolutely okay to include products from incredibly iconic beauty brands in your edit (hundreds upon thousands of people contributing to making, marketing and selling them after all). Still, now more than ever, it’s crucial to balance out those conglomerates with businesses that operate on a significantly smaller scale, and that will directly benefit from any money you decide to spend with them. Owing to the sheer excellence of the independent beauty scene right now, smaller brands are producing potent, high-performing products that give the latest multi-million-pound launches from beauty’s big names a run for their money. That said, making the leap from a h...

After Years of Testing Skincare Routines, This Is the Easiest and Most Effective

Skincare has got seriously complicated. There are too many steps and too many unpronounceable ingredients, and do we really need a 12-step routine? Trust me. I’ve tried it all, and I test a lot of products, but I always go back to a low-maintenance skincare routine, the essential products that I need to keep my complexion looking its best (aka glowing), without the stress and shelf space.  While you might need to add in a few more products based on your skin’s needs, like blemish treatments or serums for hyperpigmentation, the staples will never steer you wrong. To find out what steps are an absolute must, I spoke to Bibi Ghalaie, MRCGP, director of British Aesthetics and Glowday practitioner. So if you’re looking to go back to basics and cut out the noise, keep scrolling...

These 14 Beauty Gadgets Actually Make Your Skin Glow

At some point in the past few years, skincare got very technical. Arguably, it started with Clarisonic’s innovative cleaning brush just over a decade ago in 2009, but even then, it was only diehard beauty fans who invested. Today, while we might all be up on our vitamin C and hyaluronic acids, when it comes to gadgets, we’re not all there. At the beginning of 2020, however, the Business of Fashion reported that plenty of huge beauty brands were getting in on the tech scene. Then, the pandemic hit, and while in recessions lipstick sales notoriously go up, this time it was skincare that had the boost, not makeup, which provided a perfect storm for people to invest in skincare gadgets. According to CurrentBody, an online beauty retailer for skincare products, gadgets are one of th...

These 10 Beauty Gadgets Actually Make Your Skin Glow

At some point in the past few years, skincare got very technical. Arguably, it started with Clarisonic’s innovative cleaning brush just over a decade ago in 2009, but even then, it was only diehard beauty fans who invested. Today, while we might all be up on our vitamin C and hyaluronic acids, when it comes to gadgets, we’re not all there. At the beginning of 2020, however, the Business of Fashion reported that plenty of huge beauty brands were getting in on the tech scene. Then, the pandemic hit, and while in recessions lipstick sales notoriously go up, this time it was skincare that had the boost, not makeup, which provided a perfect storm for people to invest in skincare gadgets. According to CurrentBody, an online beauty retailer for skincare products, gadgets are one of th...

How to Fall Asleep Quickly and Feel Truly Rested, According to Experts

There’s no doubt that a great night’s sleep can make all of the difference to your state of mind come morning. A full night’s rest often makes for a more positive and productive start to the day. In fact, regular, deep sleep is widely regarded to be one of the most important aspects of a healthy daily routine. So why do so many of us find the very act of sleeping just so damn hard? While times are still far from normal and with nights now starting to draw in earlier, it’s safe to say that any chances of managing to uphold a regimented sleep routine at the moment are slim. In fact, here at Who What Wear, we’re desperately seeking new ways to restore some order and structure into our evening routines, to ensure we’re getting as much quality shut-eye a...

I’ve Replaced My Wipes, Cotton Pads and Makeup Remover With This One Product

But does it actually work? Turns out, yes. When soaked in water, the innovative HaloTech fibres trap makeup and remove it from your skin. Plus, they do a pretty decent job of cleaning your complexion and gently exfoliating. (Although I couldn’t forgo cleansing entirely in favour of Face Halo—it’s too much of a relaxing evening ritual for me.) I was so surprised at how effectively this little pad removed all traces of makeup from my skin without any pulling or tugging. The only thing I will say is that after one use my Face Halo was totally covered in makeup and needed a wash before its next use. You can either buy them singly or in packs of three, the latter of which is what I have. But I’m not always on top of my washing (understatement of the year), so I bought an extra...

These 8 Ladies Over 40 Just Shut Down Every Cliché I’ve Ever Heard About Ageing

I don’t know who needs to hear this, but the youth obsession is tired. As a beauty editor with access to the best everything, I’m certainly tempted to reach for the serums and skin treatments that promise to keep me looking younger, longer. But when I really stop to think about it, the constant messaging that younger is better is damaging, problematic, and simply not true. Of course, youth has its perks (at 31, I’m now officially a member of the “My Knees Crack When I Sit Down” club), but with every passing year, I become acutely more aware that with age comes wisdom, grace, and a special brand of beauty that you can only earn by living long enough to show a few fine lines and wrinkles. I’m tired of people being shocked...

It’s Official—These Are the Most Coveted Fragrances Right Now

Finding a scent you’re obsessed with can feel as if you’re searching for the Holy Grail. There are a lot of theories and opinions out there, but unearthing the one set to become your signature? It’s a process that takes dedication and, sometimes, a bit of an investment. This is altogether more difficult when you consider the sheer number of fragrance options out there. Of course, it all comes down to personal preference, but who has the patience and the downtime to spritz your way through them all (especially with today’s restrictions)? Luckily for you, we’ve begun investigating which perfumes are the most searched for right now, all in an attempt to help you narrow your search. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what ...

From Instagram Feeds to the Chic Bathrooms, This Cult Beauty Brand Is Everywhere

The term ‘cult beauty’ gets thrown around a lot, so, when we use it here at Who What Wear, we do so with consideration. However, if there’s one brand that has undoubtedly reached cult status, it’s Aēsop; the Australian luxury skin-, hair-, and body-care emporium, whose products have gone on to become essentials in just about every cool-girl’s bathroom cabinet. Aēsop was born in 1987, when its founder, hairdresser Dennis Paphitis, started blending essential oils into hair products. He started with just four products and, thanks to their heavenly scents and rich, nourishing effects, demand grew amongst is clientele for his homemade formulations. Fast-forward to 2020 and the brand is one of the most prominent players in the global skincare market, boasting almost 100 products in its aesthetic...

From Instagram to the Chicest Bathrooms, This Cult Beauty Brand Is Everywhere

The term ‘cult beauty’ gets thrown around a lot, so, when we use it here at Who What Wear, we do so with consideration. However, if there’s one brand that has undoubtedly reached cult status, it’s Aēsop; the Australian luxury skin-, hair-, and body-care emporium, whose products have gone on to become essentials in just about every cool-girl’s bathroom cabinet. Aēsop was born in 1987, when its founder, hairdresser Dennis Paphitis, started blending essential oils into hair products. He started with just four products and, thanks to their heavenly scents and rich, nourishing effects, demand grew amongst is clientele for his homemade formulations. Fast-forward to 2020 and the brand is one of the most prominent players in the global skincare market, boasting almost 100 products in its aesthetic...

This Buzzy Product Promises to Give You the Results Of A Facial At Home

Like the rest of the Versed skincare collection, the Doctor’s Visit Mask is vegan, cruelty-free, and clean. It’s as safe as it is effective. That means no tingling and no burning, just a post-facial glow in a flash with results that build. Oh, and did we mention you only need to apply it once a week for just a few short minutes to see these impressive results?  To reap the Doctor’s Visit Mask’s benefits, apply a thin, even layer to clean, dry skin. Leave it on the skin for two to three minutes, then rinse it off with cool water. Its potency means it shouldn’t be used for longer than three minutes tops and that you should avoid using other acid-based products and retinoids for 24 hours before and after each use to allow your skin time to adj...

This Is the One Anti-Ageing Skincare Range That Celebrities Swear By

There are very few skincare brands that I would say are universally loved. Sure, there might be one particular name that crops up over and over again, dipping in and out of popularity as new product launches come and go, but for a brand to have a reputation that refuses to falter not matter what? Virtually unheard of. However, there is one exception. In all my time working in the beauty industry, I can’t recall a single negative word being said about Elemis.  Responsible for producing spa-like skincare products that champion natural ingredients blended with high-tech science, Elemis is the number one anti-ageing skincare brand in the UK for good reason. Mainly, it’s because its Pro-Collagen range is just so unbelievably good. Loved by celebrities, beauty editors, a...