When people ask me about my career, I always tell them I have the best job in the world. Save maybe being a gelato taste tester I actually couldn’t think of a job where I get to try new launches of my favourite things every day. I get to give advice on what makes us feel good about ourselves and demystify beauty jargon for readers and myself– it’s pretty sweet. But there is the side of things where beauty editors are testing so much newness that products that we loved when they launched end up at the bottom of our drawers because when are in a constant churn of trying something else all in the name of honest reviews. One thing that we do tend to stay loyal to though are specific beauty treatments. From hair to pedicures, we all have a particular service (or four) that we happily part ...
But before we go any further, I want you to listen very carefully: Using a moisturiser or a foundation that merely lists SPF as an ingredient does not tick that ‘protection’ box. In order to protect your skin from damaging UV rays, it is imperative that you apply a broad-spectrum sunscreen. This means the product protects skin against skin-ageing UVA rays (this is typically illustrated by a ‘PA+++’ or star rating, for example) and burn-inducing UVB rays (illustrated by an SPF rating). The reason for this serious caveat is that in order to truly give your skin the protection it requires, a product has to contain a hefty amount of those all-important UV-blocking ingredients. Dermatologists recommend applying a half-teaspoon of SPF to the ...
It likely won’t come as a surprise to you that celebrities like their skincare expensive. Not only do they have access to the best aestheticians, dermatologists and beauty experts around, but they also have the added bonus of a comfortable amount of disposable income to spend on larger ticket skincare items. And while, as a beauty editor, for the most part, I believe that money doesn’t have to be spent in abundance to get really great skin, it would be silly to deny that having all of the money in the world to throw at skincare products gives you a helping hand. For this reason, I always recommend taking celebrity skincare recommendations with a pinch of salt. For starters, the real secret to great skin lies in a lot of expert help (something celeb...
There are certain countries that are well documented for their unique approach to beauty. For example, you can expect cutting-edge skincare formulations to come from Korea, and it’s known that Australia produces some of the best SPFs in the world. However, when it comes to French beauty, there are just so many areas that they get so right. Not only is France considered one of the major fragrance capitals of the world, but if there’s one thing they have refined to a T, it’s skincare. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back th...
Amazon Prime Day is here and if you’re looking for the best beauty deals, then you have come to the right place. Much like any sale event, it can be easy to be swept up in the hundreds upon hundreds of deals to be had. With so much choice available, it can be tricky to navigate what beauty products are really worth buying when they’re discounted. So, we’ve rounded up the best Amazon Prime Day beauty deals for 2022 that come Who What Wear approved—and we’re pretty fussy people. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users ba...
Hot weather has finally reached the UK and while we’re keen to solidify our summer wardrobe essentials and stockpile ice lollies for the freezer, we’re also turning to SPF as the temperatures rise. While we need to wear SPF year-round to protect your skin from ageing (yes, really—UV rays account for around 80-90% of skin ageing) it’s particularly important to protect your skin in the summer months. However, finding a great face SPF can be tricky, and not all SPFs are created equal. In fact, there are two kinds of sunscreen that you need to know about: mineral sunscreens and chemical sunscreens. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to mee...
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items. I can, quite literally, shop until I drop when it comes to beauty products. And, if you give me a shot of espresso or two, I can pick right back up again. Sure, I might spend most of my waking work hours ingesting everything and anything related to the topic, but get me in beauty department or steer me to the best online beauty retailers, and I can do some serious damage for hours on end. Suffice to say, I’ve become the preferred shopping partner when any of my friends or family have the urgent need to re-stock or replenish their beauty wardrobes. (A job I take very seriously, I might add!) With summer just around the corner, I’ve...
It feels as though the beauty tides are really starting to turn. Over the past few months the way in which we approach our beauty routines has really changed—and I’m not just talking about the products we’re shopping. Forget the intricacies. I’m talking real, deep-rooted, institutional sort of change. Because for the first time in my career as a beauty editor, I genuinely believe that the beauty industry’s whole mission has undergone a shift. The anti-ageing myth is, I believe, no more. While beauty brands have always championed a ‘fountain of youth’ approach to their marketing, the past few decades have seen a particular focus on wrinkle reversal. In fact, the term ‘anti-ageing’ itself ...
And yes, you can say this for a lot of brands out there, but something about Susanne Kaufmann skincare hits different. The brand is, I’ve already mentioned, luxe. The price points are high but perhaps not quite as high as some of the other major players in high-end skincare (for example, Dr. Barbara Sturm or La Mer). The difference however between those skincare brands (which I do love, don’t get me wrong), is that Susanne Kaufmann’s high price points feel totally justified. To begin with, the products are all formulated and created in Kaufmann’s hometown in Bezau, Austria. A small nestled away in the Alps, Bezau is home to some of nature’s greatest resources—and you better believe a whole load of them end up in Susanne Kaufmann products. T...
If you’re in the know about skincare, you’ll know that wearing an SPF every day is essential. Not only to protect your skin from dangerous rays and sunburn, but to also prevent against the signs of ageing too. While getting wrinkles and pigmentation is something we embrace, is part and parcel of growing older, the sun can really contribute to these. Dermatologists and skin experts widely agree in the beauty industry that around 80-90% of skin ageing is because of UVA rays. That’s not just when you’re sunbathing on holiday, but even on cloudy days in winter when you’re sitting near a window. It doesn’t have to be hot and sunny for the suns rays to reach your skin. This is why it’s important to wear an SPF. Every. Single. Day. And nope, hav...
As a beauty editor, there are lots of different brands that land on my desk. The truth is, these days there are just so many new beauty launches to keep up with. It seems like there is a new celebrity skincare/makeup/fragrance launch every week, and that’s on top of the many pre-existing beauty brands who are already offer so many options. It can be a real minefield to navigate what products your skin needs, how to build a skincare routine and what products are actually worth the money. After all, there is nothing more infuriating than throwing your hard-earned money at an over-hyped or expensive product that ends up not fulfilling its promises. However, there’s a little-known beauty industry secret that you might not know about. Typically, when you see a new beaut...
As a beauty editor, there are lots of different brands that land on my desk. The truth is, these days there are just so many new beauty launches to keep up with. It seems like there is a new celebrity skincare/makeup/fragrance launch every week, and that’s on top of the many pre-existing beauty brands who are already offer so many options. It can be a real minefield to navigate what products your skin needs, how to build a skincare routine and what products are actually worth the money. After all, there is nothing more infuriating than throwing your hard-earned money at an over-hyped or expensive product that ends up not fulfilling its promises. However, there’s a little-known beauty industry secret that you might not know about. Typically, when you see a new beaut...