Simone Rocha is known for her romantic, girlish aesthetic inspired by pre-20th-century period fashion. For her first collaboration with H&M, Rocha is rediscovering the best designs from her past collections and creating a modern wardrobe for the entire family — including tulle dresses, separates, knitwear, outerwear, occasion wear, footwear, and casual pieces for women, men, and children. This is H&M’s first collaboration with an Irish designer. While Rocha is Irish-born, Simone Rocha x H&M will also be shaped by the designer’s multicultural heritage by featuring traditions and crafts from Hong Kong and references to iconic moments in art history. “We see glimmers of Tudor courtiers, wild florals, portraits and photographs, dolls and trinkets. There is tartan,...
Simone Rocha has a unique talent for using her designs to represent the world of girlhood with authority and complexity. For her brand’s autumn/winter 2021 collection at London Fashion Week, Simone chose layers of satin, leather, and tulle to create a sartorial love letter to the “fragile rebels” of 2021. Standout trends for Simone Rocha’s autumn/winter 2021 collection are the brand’s signature tulle and puff sleeves, which are reimagined by contrasting the fragility of tulle skirts and dresses with the rebelliousness of leather jackets, puff sleeves, and combat boots. Poised for back-to-school, there is a prep-school theme to the collection as seen in the flat-collar white Oxford shirts layered under sheer pinafore dresses — we’re thinking hints of Goss...
London-based designer Simone Rocha is known for her romantic, girlish aesthetic inspired by pre-20th-century period fashion. For her first collaboration with H&M, Rocha is rediscovering the best designs from her past collections and creating a modern wardrobe for the entire family — including tulle dresses, separates, knitwear, outerwear, occasion wear, footwear, and casual pieces for women, men, and children. This is H&M’s first collaboration with an Irish designer. While Rocha is Irish-born, Simone Rocha x H&M will also be shaped by the designer’s multicultural heritage by featuring traditions and crafts from Hong Kong and references to iconic moments in art history. “We see glimmers of Tudor courtiers, wild florals, portraits and photographs, dolls and trin...