Simfy CEO

South Africa’s MTN Group yesterday announced the appointment of Burak Akinci as CEO of Simfy (ayoba), reporting to the MTN Group Chief Digital and Fintech Officer Serigne Dioum. Akinci will also be in charge of the company’s ayoba super app. Effective 1 September 2021, Burak joins MTN from Turkcell, a converged telecommunication and technology services provider, founded and headquartered in Turkey, where he was CEO of BiP, an instant messaging platform with millions of users across 192 countries. Burak, with over 20 years of experience in marketing, digital businesses and technologies, led the build-out of the BiP platform, which has more than 30 million users. In his new role, he will be based in Cape Town. “We are thrilled that an executive of Burak’s calibre is joining us. His appointme...