Showmax Introduces Subscription-Free Streaming Service

Showmax has launched a subscription-free streaming service in South Africa – ‘Showmax Free’. This service is expected to feature “hand-picked content slate that gives customers an opportunity to sample some of Showmax’s entertainment”. Showmax Free will feature local movies, series and sports shows. Users will be able to stream movies and binge-watch the first few episodes of available series for free – however, they will see adverts during playback and be prompted to upgrade to Showmax paid plans. Customers will be able to upgrade to the ad-free Showmax entertainment catalogue to access complete seasons of the latest local and international series, blockbuster movies and kids’ content. For live sport, users will need to subscribe to Showmax Pro. “Ad-supported streaming services are a grow...