While we doubt adidas or MSCHF would take this matter to the mean streets of the courtroom, Nike's been in their bag bringing lawsuits to customizers, artists and up and coming sneaker designers. So don't be surprised if SHEIN gets served sooner than later.
China-based fast fashion retailer SHEIN is not shy of controversy. The brand known for cheap dupes of the latest fashion trends is launching a design competition series with YouTube. Airing on Sunday, 22 Aug., the SHEIN X 100K “Be Bold, Be You” challenge will be judged by a panel of Khloé Kardashian, Zendaya‘s stylist Law Roach, fashion designer Christian Siriano, LOVESEEN founder Jenna Lyons (previously creative director at J.Crew), and InStyle magazine’s style director Laurel Pantin. The SHEIN X 100K “Be Bold, Be You” challenge invites emerging designers to compete for $100,000 (£73,000) and a trip to LA for one-on-one mentorship with the judging panel. The Be Bold, Be You series features four episodes that will air weekly on Sundays from 22 Aug. to 12...