EDM.com proudly publishes four installments of annual year-end coverage: Industry Leaders, Performances, Music Producers, and Songs. Oftentimes, end-of-year coverage offered by the music industry’s vast pool of publications is limited to its artists and performers. In order to honor the extraordinary work of the music community’s unsung people and brands, we’ve recognized 10 industry leaders whose contributions helped shape the future of dance music in 2021. EVENT ORGANIZER Zouk Group Zouk Nightclub. Zouk Group Las Vegas Las Vegas, one of EDM’s most competitive markets, saw a newcomer in Resorts World, who landed on the iconic Strip to the tune of $4.3 billion. The ambitious project was easily the biggest development on the block in over a decade. Handling the...
Legendary trance music producer Armin van Buuren has partnered with Sensorium Galaxy as a headliner and one of the first artists to perform in the company’s futuristic PRISM world. He’ll be DJing in VR alongside Charlotte de Witte, Black Coffee, and Carl Cox, among other dance music superstars. The ambitious Sensorium Galaxy venture aims to influence the intersection of music festivals and virtual reality video games. Attendees will be able to move through the world as avatars and experience the shows through the artist’s eyes, and even get a digital autograph or virtual selfie. “The virtual environment that Sensorium is building allows artists to set their imagination free and create unprecedented shows that are impossible in real life,” v...
When Sensorium’s virtual PRISM world finally opens its doors to concert-goers later this year, don’t be surprised to find yourself striking up a conversation in the crowd—with an AI-driven avatar. It’s no secret AI has been a pillar of Sensorium Galaxy’s overall development strategy, but the technology—developed in partnership with Mubert—has been kept vastly under wraps. When it comes to AI, Sensorium’s computer-generated avatars serve multiple functions. Some are artists with the potential to produce an endless stream of electronic music in a live performance setting. The remaining AI personalities—each possessing unique behavioral traits and professional and personal backgrounds—are residents of the Sensorium ecosystem. They have the “freedom” to navigate t...
Since joining Sensorium Galaxy‘s star-studded lineup of DJs in late 2020, iconic South African electronic music artist Black Coffee has been getting acclimated to the future of virtual concerts. In a new behind-the-scenes cut, we take the journey with Black Coffee as he becomes immortalized in the mind-bending metaverse of Sensorium Galaxy’s PRISM world in virtual reality. As we’ve seen with the rest of Sensorium’s talent roster, which includes Eric Prydz, David Guetta, Carl Cox, and more, Black Coffee traveled to Moscow, where the team performed a complete 360° scan of the producer’s image. The comprehensive process utilizes motion capture technology to map each the precise movement patterns of each artist, including their ...
Sensorium Galaxy’s behind-the scenes teasers are about to become the highlight reel of the live music industry. Despite devastating economic impact to the broader sector, the past 15 months could not have proven to be a better case study for one of the most powerful emerging startups at the intersection of music and tech. The stars are beginning to align for Sensorium Galaxy, a next-generation concert platform where users can explore virtual worlds while enjoying performances from their favorite artists in industry-leading, triple-A quality. The company has yet to launch its first digital concert environment, PRISM, but will do so later this year. Even so, a cascade of high quality teasers and headline generating talent acquisitions have hit the public eye over t...
Sensorium Galaxy is leading the charge as the premier virtual destination in the electronic music space. Since announcing in 2020 they’ve cultivated a formidable lineup ahead of the platform’s hotly anticipated launch, teaming up with David Guetta, Carl Cox, Armin van Buuren, Black Coffee, and Eric Prydz. The latest artist to join the lineup, dubbed “The Chosen Ones,” is Charlotte de Witte. The esteemed Belgian techno artist has been confirmed to headline a series of exclusive performances in PRISM, a world within the Sensorium Galaxy metaverse. “Whether DJing or producing, I am always searching for new ways to use my creativity and tap into deeper layers of emotion in electronic music,” de Witte said in a press release shared with EDM.com....
Sensorium Galaxy has added another exciting talent acquisition to their stacked offering of artist residencies. The one and only Eric Prydz will join the Sensorium VR experience and is slated to perform on the platform’s virtual PRISM venue when it goes public later this year. Hype continues to build for the inevitable launch with a stellar lineup of artists including David Guetta, Carl Cox, Black Coffee, and Armin van Buuren. “I believe metaverses are taking digital events to the next stage, which is one of the main elements that has drawn me to this project,” Prydz said in a statement shared with EDM.com. “Working with cutting edge technology to deliver special performances has always been mine and my team’s goal, but to now take what we do in a physical spac...
Carl Cox‘s storied career is about to traverse this plane of existence. The veteran producer has effectively been immortalized in the metaverse with the help of Sensorium Galaxy. Ahead of its launch later this year, the cutting-edge VR platform has been aggressively courting dance music’s finest producers, signing them to residencies within their digital concert platform. That list includes David Guetta, Armin van Buuren, Black Coffee, and Cox. Ahead of his debut at the PRISM metaverse venue, Cox has been in Melbourne working with the team to help create his virtual avatar. In a new behind-the-scenes video, the fabled techno producer and DJ shares his insights on the exciting new technology and his impressions on how this venture will reshape the live music...