SelvaRey

Bruno Mars just wants to keep the party going. After collecting one gilded gramophone after another for his hip-swaying hits — most recently as Silk Sonic with Anderson .Paak — the Grammy-winning musician aims to liven things up with his rum brand, SelvaRey. Explore See latest videos, charts and news See latest videos, charts and news Mars (né Peter Hernandez) is more than just a starry face of the spirits company. He co-owns the Los Angeles-based label, which was launched in 2014 by brothers Seth Gold (a former real estate developer) and Marc Gold (a journalist-turned-retail and restaurant entrepreneur) and their longtime friend, Robert Herzig (who previously worked in business development). The “Leave the Door Open” singer also brought on the rest of the Hooligans — h...