Selling IT to the CxO

Technology is transforming industries on a global scale — with the COVID-19 pandemic proving just how critical a solid IT strategy really is for business sustainability. C-level executives who weren’t prepared for digital transformation have been left playing catch up, which means there has never been a better time to sell IT solutions to them. And while it may seem easier than ever to reach decision-makers, the truth is that many of them employ seasoned gatekeepers and are inundated with technical sales calls. This means gaining access to the C-Suite has become an extremely difficult task for sales executives.  So when it comes to selling to CEO’s, CIO’s or CTO’s — the rules have changed; and to be a successful Sales VP, Sales Manager or Sales Executive, you have to adapt your approa...