seasonal-trend-report

The Who What Wear take on autumn/winter 2021’s top fashion trends has been curated just like any other season: it is, has been and always will be entirely grounded in what you’re going to want to wear. You can consider this is your ultimate edit and a checklist to keep referencing, rather than a vast, overwhelming, never-ending stream of runway pictures and examples of unrealistic looks that won’t/don’t translate into the majority of wardrobes up and down the country. It’s a gargantuan task, but someone’s got to do it, and who better than a team of editors known for their ability to not only decode trends but predict them too? Traditionally, the darker, colder months are a time for cocooning, but I think we can agree that we̵...

When viewing the spring summer 2021 collections you need to first acknowledge the context in which these looks were created—designers around the world were all working during lockdown, many away from their studios and usual resources, divided from their teams and facing huge logistical challenges. Their work was then presented to the world largely via livestreams, videos and fashion shows with limited audiences. With the usual circus and excess around fashion week removed, the focus really was back on the craftsmanship and message of the clothes. But what clothes do you create when— to put it plainly— you just don’t know what people will be dressing for in 2021.  How we get dressed can have a huge impact on how we feel, while also reflecting wider shifts in mood, and so it’...

The autumn winter 2020 fashion shows in February fell just before lockdown restrictions were put in place in Europe—since these collections were presented the fashion industry has not only faced huge challenges, but how we all get dressed has also changed significantly. The season was divided into two distinct camps—on one side was fantasy couture-like creations designed for extravagant social lives, and the second was a continued shift towards wearable, classic pieces. While the Villanelle-style evening gowns are beautiful to look back at, with an uncertain six months ahead of us and parties still on hold, for this autumn winter 2020 trend report I’m focusing on the pieces I think people will actually buy into over the next six months. The word ‘trend’ is now a dirty word in fashion circl...