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Jumpers Are My Thing, and These Are the Ones I’d Recommend Buying

As we’re spending more time indoors and at home this year, many of us are prioritising comfort and ease when getting dressed, and so knitwear in 2020 expands far beyond simple jumpers with everything from trousers to dresses to bras having a wooly makeover. I’m certainly tempted by a lot of these elevated knitwear options, but I spend most of autumn and winter in a uniform wearing a jumper or cardigan with jeans and a blazer, and this year will be no exception. I always like to treat myself to a new knit every autumn, and so I’ve scrolled through dozens of new-in sections to find the jumpers and cardis that I think are worth buying. On the high street, Arket, Marks and Spencer and & Other Stories are my all-time favourite brands for jumpe...

These Autumn Knits Are So Good That I Want to Start Wearing Them Now

As we’re spending more time indoors and at home this year, many of us are prioritising comfort and ease when getting dressed, and this will have a significant impact on the trends for autumn and winter 2020. Loungewear will continue to be a growing category this year. However, fashion buyers I have spoken to expect that instead of joggers, hoodies and sweatshirts, there will be a demand for more elevated options, with knitted co-ords and layered separates being key sellers. “Leisurewear will continue to grow but in a modern way from brands such as Les Tien,” says Liane Wiggins, head of womenswear buying at MatchesFashion. The knitted dress is set to be a hero buy for autumn, as designers such as Jil Sander and Jacquemus have created beautiful form...

These Autumn Knits Are So Good, I Want to Start Wearing Them Now

As we’re spending more time indoors and at home this year, many of us are prioritising comfort and ease when getting dressed, and this will have a significant impact on the trends for autumn winter 2020. Loungewear will continue to be a growing category this year, however fashion buyers that I have spoken to expect that instead of joggers, hoodies and sweatshirts, there will be a demand for more elevated options, with knitted co-ords and layered separates being key sellers. “Leisure wear will continue to be grow, but done in a modern way from brands such as Les Tien,” says Liane Wiggins, Head of Womenswear Buying at MatchesFashion. The knitted dress is set to be a hero buy for autumn, as designers such as Jil Sander and Jacquemus have created beautiful ...

I Think This Is Going to Be the Most-Wanted Coat Trend of 2020

To compile our autumn winter 2020 trend report I looked back at hundreds of catwalk images, and it quickly became clear that there is one coat trend that featured in almost every major collection and so is destined to dominate new-in sections this autumn. The likes of Bottega Veneta and Stella McCartney created beautiful trenches and tailored coats in buttery leathers—some real, and some vegan—in caramel, chocolate brown, teal and terracotta shades, as well as a more classic black leather. Leather coats have moved away from the Buffy the Vampire Slayer comparisons, as thanks to beautiful tailoring and rich colour palettes, these are some of the most elegant coats I’ve ever seen. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined...

I Have a Hunch This Will be the Most Popular Dress Trend This Autumn

One thing that most of us are prioritising when it comes to clothes in 2020 is comfort. No one knows what exactly autumn has in store for us, but I have a hunch that knitted dresses are going to be the leading dress trend—particularly as many offices continue to extend working from home orders until the end of the year. Parisian designer Jacquemus made jumper dresses popular several years ago with its rollneck maxis with thigh high slits, and this season form-fitting knitted dresses are more popular than ever. “The second most prevalent trend for autumn winter 2020 was the focus on the female form, which saw the return of the bodycon dress,” Elizabeth von der Goltz, global buying director at Net-a-Porter told Who What Wear. “However, today’s version of bodycon is more elegant.” ...

I Wear This Wardrobe Staple Almost Every Day in Summer

Recently, I told a friend about a new purchase I’d made in the summer sales. It was a midi skirt that featured pleats and a unique paisley print, and to be honest, I was pretty excited about how much of a bargain it was. “Of course you bought another midi skirt,” my friend said with an eye-roll. “They’re basically your summer uniform.” I’d never thought about this before, but I guess she was right. A printed midi and a T-shirt make up the outfit combination I wear on repeat summer after summer. I’m not sure whether it is due to their ease, their comfort, or the fact that you can look put-together while hardly trying, but midi skirts are a key element in my summer wardrobe, and I’m not alone. The item is also a hallmark in the ...

These Swimwear Brands Are Making Bikinis From Recycled Plastic

The concept of fashion and sustainability is an ever-evolving conversation. While we know this industry is one of the world’s major polluters, accounting for around 10% of humanity’s greenhouse gas emissions, there are also several companies who are doing their bit to create products in a more eco-conscious way.  Particularly when it comes to swimwear, there are many brands on the market who are committed to using recycled materials, with several labels coming full circle in creating swimwear from recycled from ocean plastic, fishing nets and other industrial waste. This is all made possible through the use of Econyl, a regenerated nylon fabric which is made from 100% recycled materials.    You Deserve to Make Money Even When you are looking f...

I Wear This Wardrobe Staple Almost Everyday In Summer

Recently, I told a friend about a new purchase I’d made in the summer sales. It was of a midi skirt, that featured pleats and a unique paisley print, and to be honest I was pretty excited about how much of a bargain it was. “Of course you bought another midi skirt,” my friend said with an eye-roll. “They’re basically your summer uniform.”  I’d never thought about this before, but I guess she was right. A printed midi and t-shirt is the outfit combination I wear on repeat, summer after summer. I’m not sure whether it is due to their ease, their comfort, or the fact that you can look put together while hardly trying, but midi skirts are a key element in my summer wardrobe. And I’m not alone, the item is also a hallmark in the wa...

Fashion Girls Will Basically Live in These Outfits This July

There’s no denying that temperatures have been slow to climb this season, but we’re not going to let a little thing like the weather get us down. In fact, we’re embracing summer with open (blouson-sleeved) arms, particularly where our wardrobes are concerned. But what exactly are we supposed to wear in July when it’s glorious sunshine one minute, then grey skies the next? After trawling through the Instagram accounts of our favourite influencers, we managed to come up with six looks that are ideal for any sort of weather July might throw at us. From the ultimate cool-girl cover-up for chilly evenings to the It dress that’ll serve you on the beach and at the bar, there are plenty of ideas you’ll want to copy immediately. Consider the following your J...

This “Boring” Dress Is Set to Be Summer’s #1 Buy

Fashion decrees that everyone should own at least one little black dress, but there’s an equally viable case to be made for the little white dress. Not that it has to be little (especially if you’re wearing your LWD in the city rather than at the beach), but as long as it’s crisp and bright white, then you’re good to go. There’s just something unapologetically spring-like and optimistic about this shade, be it lacy and whimsical or linen and minimalist. What’s more, the basic warm-weather staple was a pretty big deal on the spring/summer 2020 runways. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the...

This Is the Summer Dress I Always Come Back to

Love dresses? Then you’ve come to the right place. We’re always here for you to document the biggest dress trends and since last summer we noticed that the favourites tended to be of the polka dot variety. Then for this year’s spring/summer collections, polka dots were even bigger news and were featured in an array of different styles—whether oversized or backed by bold colours, summer 2020 is when the polka dot really takes centre stage.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

The 2-Piece Outfit Combo That Will See You Through Summer

Here at Who What Wear, we spend a lot of our time thinking about, researching and analysing outfit combinations. With one click of a search bar, we can offer you four different ways to wear leggings, six ways to style a midi skirt, 11 outfit hacks to make you look cooler and so, so many more.  While countless outfit pairings, combinations and styles do of course exist, sometimes it is the simplest options that stand the test of time. Enter the humble shirt-and-shorts combo, an absolutely timeless pairing that will see you through summer. Often composed of some combination of linen fabric and cotton materials, a button-down shirt and pair of tailored or loose shorts is a foolproof outfit we come back to year after year.  Evidently, we are no...