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Digital Audio Engages Long-Term Memory More, According to Spotify “Neuromarketing” Study

A recent study conducted by neuromarketing company Neuro-Insight for Spotify found that digital audio is more likely to engage long-term memory for details and past memories than radio, TV, social media, or digital video. The study isn’t peer-reviewed so it’s not entirely concrete, but it did reveal a few interesting data points. Neuro-Insight’s goal is to provide brands a better understanding of users’ brain activity while consuming different types of content. Spotify’s partnership with Neuro-Insight allowed them to study more than 600 subjects as they listened to various kinds of content on the platform, including rock music, rap, Latin music, and even advertisements. The researchers collected data in real-time of the subjects’ brains using steady stat...

Scientists Honor Gojira by Naming Three Fossils After the Metal Band

Gojira have always been an environmentally conscious band, and now scientists have honored the French metal act by naming three newly discovered fossils after them. The brittle star fossils were found in France, Luxembourg, and Austria on what was once the bed of the Jurassic Tethys Ocean. Each of the new species were named after the members of Gojira: Ophiogojira labadiei honoring bassist Jean-Michel Labadie; Ophiogojira andreui for lead guitarist Christian Andreu; and Ophioduplantiera noctiluca for both Joe and Mario Duplantier. Scientists Lea Numberger and Ben Thuy from Luxembourg’s Natural History Museum and biologist Tania Pineda from the Florida Museum of Natural History were behind the fossils’ discovery and naming. Advertisement Related Video “Genus named in honor of French metal b...

This NGO-Run App Closes the Digital Divide for SA’s Most-Vulnerable Learners

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit “Cookie Settings” to provide a controlled consent. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

Ekiti governor constitutes white paper committee on college fumigation crisis

Ekiti State Governor, Kayode Fayemi, has set up a White Paper Committee to consider the report of the Investigative Panel set up by the state government to look into the circumstances that led to the hospitalisation of some students of the College of Health Sciences and Technology, Ijero Ekiti, after a controversial fumigation exercise of the institution in May. According to a statement by the Governor’s Chief Press Secretary, Yinka Oyebode, on Friday, titled, ‘Fayemi constitutes White Paper Committee on report of College of Health Sciences Ijero-Ekiti crisis’, the setting up of the White Paper Committee “follows the submission of reports by the Investigation Panel, chaired by the Commissioner for Health and Human Services, Dr Olabanji Filani.” The Committee, which is to be chaired by the ...

Provost advocates national confab on education

Provost of the Federal College of Education (Technical), Isu, Ebonyi state, Prof Ruben Okey Okechukwu, has advocated an education conference in the country to discuss the way out of the many challenges confronting Nigeria’s education system. According to the professor, the report of the conference will help in addressing the many challenges that have bedeviled the nation’s education system. He noted that a similar conference convoked immediately after the civil war in 1970 had developed education immensely which led to the introduction of the universal primary education. On the ravaging insecurity plaguing some parts of the North, leading to kidnapping of students in exchange for ransom, he urged government to urgently arrest the ugly trend. Okechukwu, who spoke in Abuja after he was confe...

Lago governor appoints new LASPPPA chief

Gov. Babajide Sanwo-Olu of Lagos State has appointed Kehinde Osinaike as the General Manager of the Lagos State Physical Planning Permit Authority (LASPPPA). Osinaike’s appointment contained in a letter LGS/HOS/178/Vol.X/30 issued on Friday by the Head of Service, Mr Hakeem Muri-Okunola, takes immediate effect. Muri-Okunola said the appointment was in cognisance of his impressive track records. According to him, Sonaike succeeds the former General Manager of the authority, Funmi Osifuye, upon retirement. Muri-Okunola urged the new general manager to continue to justify the confidence reposed on him by the governor. He charged the new head of LASPPPA to bring his wealth of experience to bear in the delivery on the authority’s mandate. Prior to his appointment, Osinaike was a Special Assista...

Akwa Ibom governor, former Kaduna senator urges leaders to learn vision from communist party of China

Akwa Ibom State Governor, Mr. Udom Emmanuel, has commended the Communist Party of China (CPC) for a laudable administration that transformed China into the global second largest economy. Emmanuel made the commendation as Special Guest of Honour at a symposium to mark the centenary of China’s governing party, the Communist Party of China, CPC, with the theme: “Communist Party of China at 100: Trajectories, Achievements and Prospects,” held at the Chinese Cultural Centre, Abuja recently. Emmanuel who was represented by his Chief of Staff, Mr. Ephraim Inyangeyen, said, China emerged over the years as a leading country in industrialisation, science and technology and information communication revolution, even adding that she is a major player in world trade, finance, commerce, aviation and int...

Fish once labeled a ‘living fossil’ surprises scientists again

The coelacanth – a wondrous fish that was thought to have gone extinct along with the dinosaurs 66 million years ago before unexpectedly being found alive and well in 1938 off South Africa’s east coast – is offering up even more surprises. Scientists said a new study of these large and nocturnal deep-sea denizens shows that they boast a lifespan about five times longer than previously believed – roughly a century – and that females carry their young for five years, the longest-known gestation period of any animal. Focusing on one of the two living species of coelacanth (pronounced SEE-lah-canth), the scientists also determined that it develops and grows at among the slowest pace of any fish and does not reach sexual maturity until about age 55. The researchers used annual growth rings depo...

Brazilian president fined for not wearing mask

Brazilian President, Jair Bolsonaro, has been fined for not wearing a mask as he joined thousands of motorcyclists at a rally in Sao Paulo. Bolsonaro waved from his bike to the cheering crowd as he used the occasion to insist masks were useless for vaccinated people. The rally snaked in and out of the city, arriving back at Ibirapuera Park, where the far-right leader addressed supporters and said mask-wearing for vaccinated people was pointless. However, President Bolsonaro’s claim has been disputed by most health experts. “Whoever is against this proposal is because they don’t believe in science, because if they are vaccinated, there is no way the virus can be transmitted,” said Bolsonaro. Under 12% of Brazilians have had both doses of a vaccine, the ministry of health says, and many expe...

James Ibori loot: Delta asks federal government to return recovered fund to state

Delta State Government on Tuesday reacted to receipt by the Nigerian government of the £4.2 million first tranche of the Ibori loot from the goverment of the United Kingdom. The state government restated its earlier stand that since the returned money was illegally taken out of Delta’s Treasury, it should appropriately be returned to Delta State. This is coming on the dissolution, on Tuesday, of the Delta State Executive Council (EXCO) with Governor Ifeanyi Okowa asking the Secretary to State Government (SSG), all civil commissioners and the governor’s aides to surrender all vital government documents and property to their respective permanent secretaries in the ministries, departments and agencies. The outgoing state commissioner for information, Mr Charles Aniagwu, reiterated the positio...

Ekiti governor’s aide slumps, dies in office

A former Provost of College of Education, Ikere Ekiti, now Bamidele Olumilua University of Education, Science and Technology, Professor Francisca Aladejana, is dead. Prof Aladejana, who until his death, was a Special Adviser to Governor Kayode Fayemi of Ekiti State on Basic, Secondary and Vocational/Technical Education, reportedly slumped in her office on Monday and thereafter died. She was said to have arrived her office as usual on Monday morning but later slumped while on phone call. The late Ado Ekiti-born Professor was the immediate past chairman of the Ekiti State Universal Basic Education Board (SUBEB). Get more stories like this on Twitter You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back p...

May Day: Minister donates bus to staff union

The Minister of State for Science and Technology, Mr Mohammed Abdullahi, on Saturday, donated a 28- seater bus to the ministry’s staff union. The gesture was in commemoration of the 2021 Workers’ Day. Abdullahi disclosed this in a message he posted on his Twitter handle, @MohdHAbdullahi. He said the gesture was meant to show appreciation for the workers’ dedication and to ease their movement to and from work. He wrote, “As part of our modest efforts in supporting our dedicated staff, I just provided a 28-seater bus to the staff union to ease their mobility to and from work amongst other efforts. “I wish them a happy Workers’ Day.” The minister also promised that his ministry will continue to promote labour-friendly policies to make the workplace conducive for workers. He also vowed to ensu...