Image sourced from salesforce.com Salesforce, a global leader in CRM, has introduced new innovations to its Customer 360 software that connect marketing, commerce, and service data on one platform so companies can connect, automate, and personalize every single interaction and build trusted relationships at scale. “A growing number of companies want to unify their data across marketing, commerce, and service so they can deliver truly connected customer experiences on any channel—in-store, via email, or when shopping on social media,” said Lidiane Jones, EVP & GM, Salesforce Digital Experiences. “These innovations help companies tap into the power of automation so they can focus on what matters most—driving productivity and building trusted relationships with customers.” According to Sa...
Image sourced from ITA Group. The entire customer relationship is moving online, driving businesses to re-imagine how they build trusted relationships and loyalty with customers old and new through 1:1 and 1:many interactions across all digital channels. Despite lockdowns across the globe, consumer and business buying hasn’t stopped. In fact, even new buyers are looking for you in places they haven’t before, with the expectation to replace in-person experiences with online ones. Digital is one of the most flexible and effective channels to engage with your customers and personalise experiences at scale to meet their demands. And this is why we’ve built the Salesforce Customer 360 for B2B. Salesforce Customer 360 is a completely digital-first platform to meet the needs of the digital impera...