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Hyundai Revisits Its Iconic History Through Heritage project
To establish a better-defined future, brands delve into their archives to gain a deeper understanding of their rich heritage. Hyundai has been at the forefront of this pursuit. This year, the automotive brand unveils its Heritage project, an initiative that revisits its most iconic moments.The project is ushered in by its inaugural car, the Pony, first released in 1974. Being the first car ever to be produced in Korea, the model was a milestone moment for Hyundai. it also transformed the country’s automotive industry while elevating many Koreans' lives. Channeling the daring, and monumental, spirit of the Pony, it was fitting that the brand kicks off the Heritage project with the model at the forefront.“Within this rapid transition in the mobility industry, there was a need to further soli...
ELEGOO’s User Friendly 3D Printers Can Get You Started Creating Sneaker Designs, Fashion Accessories, Collectible Toys and More
Simply turn your imagination into reality with ELEGOO's latest 3D printers, whether you're looking to prototype hyper realistic action figures, create the next big trend in fashion accessories or develop your own futuristic sneaker line. The brand’s flagship models Neptune 4 Pro, Saturn 3 Ultra and more have now been updated with more seamless interfaces and features, allowing users from any experience level to just create at ease. With affordable pricing, user-friendliness and top-quality in mind, ELEGOO significantly lowered the entry barriers by fully committing to making high-performance FDM and Resin 3D printers for beginners and enthusiasts.If you’re looking to create wearable sneakers or just cool accessories from designs you’ve been tinkering with, then ELEGOO’s flagship Neptune 4 ...
What Would You Create if You Lived in Samsung’s Future Gen House?
Samsung is leading the charge to cater to Gen Z and young millennials’s creative passions. Alongside the electronic brand’s “Do More. Be More.” campaign messaging, Samsung revamped its Future Gen House from last year and made it more creator-focused. With this in mind, the smart home, “provides various products and functions that help enable creators to create fun, organic content,” according to Samsung. It’s all about being able to “Live your free,” Samsung adds, reflecting the house’s mission to let anyone living in it fully express themselves through the comfort and ease-of-use of the Samsung products inside the Future Gen House. The 24 participants who were invited to stay at the Future Gen House consisted of Gen Z and young millennials. They varied in cultural backgrounds, tastes, lif...
The ABARTH 500e Turismo Is the Definitive Electric Pocket Rocket
The much-loved ABARTH is a marque as synonymous with Italy as pizza, pasta, and prosciutto. Like the country’s iconic foods, the ABARTH range (500e, 595 and 695) comes in various flavors, and for this issue of Open Road, we’re particularly hungry for the all-new ABARTH 500e and ABARTH 500e Turismo.Before the ABARTH 500e were the petrol-powered variants; cars that are small but incredibly mighty. It too comes in various takes, ranging from a standard iteration to track-ready living icons like the ABARTH 595 and ABARTH 695, which gives cars much bigger and feistier than themselves a run for their money. The recipe is a potent engine, front-wheel drive, and as little weight as possible, with some even sporting dramatic amounts of airforce.But the ABARTH 500e – in both its entry-level and Turi...
Sustainable Stylist Felipe Pelaez on Why E-Waste is Top on His Recycling Radar
In an age where having the next best electronic device is considered a must, the levels of waste associated with this consumption are simultaneously rising. Today, reducing E-waste is becoming increasingly important as more organizations, communities and activists are raising awareness around the issue, one of which is Braun. Originally established in 1921 as a repair-meets-design shop, the heritage German goods brand has always had craftsmanship at the heart of its ethos, consciously creating durable products as well as communicating the best ways to extend the life of them with their consumers. Now, bringing its 10 decades of technology upkeep into the E-waste conversation, Braun partners with content creator and eco-friendly stylist Felipe Pelaez to compile a few simple tips, of which e...
Ballantine’s Scotch Whisky Unveils Recipients of its 2023 True Music Fund
Ballantine’s relationship with music is deep-rooted. Having launched its “True Music Series” back in 2014 to provide a platform for diverse artists and promote inclusive music experiences, the Scotch whisky brand introduced its True Music Fund in 2021 after witnessing small organizations -- especially the live music scene -- struggling to stay afloat after the pandemic.Recognizing the role brands must play in supporting emerging collectives striving for equality in the industry, Ballantine’s pledged an annual six-figure funding plan for music initiatives worldwide to encourage grassroots change. As well as the grant, the brand is also offering mentorship sessions, content creation that follows their journeys and are added to Ballantine’s wider network. From collectives forging cross-contin...
Signed and Delivered, Futura and Michelob ULTRA Will Gift Hand-Painted Bottles to This Year’s NBA Championship Team
Michelob ULTRA, the MVP of joy and official beer sponsor of the NBA is back to celebrate with basketball lovers and sports fans around the globe as the NBA 2022-2023 season comes to a nail-biting close. In collaboration with artist Futura, Michelob ULTRA will debut a one-of-a-kind artwork designed from the brand’s 2023 NBA Champ bottles. The custom work will be deconstructed by Futura and gifted to members of this year’s NBA Championship team. Alongside its activation with Futura, the beermaker will release custom merchandise designed by the artist. Only one team will win the championship and triumphantly return home with a bespoke piece of art and basketball history. Below, read more about Futura’s design process during the NBA Playoffs. Futura is known for playing a significant role in ...
Unboxing: Michelob ULTRA and Artist Futura Enshrine the NBA Championship In Custom Hand-Painted Bottles
As the 2022-2023 NBA Championship nears the end, Michelob ULTRA brings joy to sports fans who will gather to watch the showdown between the Denver Nuggets and Miami Heat. The beermaker teamed up with artist Futura to remix its newly-designed 2023 Champ Bottles into a one-of-a-kind artwork. The artist’s custom work will be deconstructed during the NBA Finals Championship game and gifted to this year’s triumphant team. Accompanying this historical moment in art history, Michelob ULTRA will debut custom merchandise designed in collaboration with Futura. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) Like any championship, the NBA Finals were a whirlwind of emotions for athletes and devout basketball fans. Futura, a street art pioneer known for his work during the late 19...
The Hyundai Elantra N and Kona N Deliver on Style, Speed and Tech
Hyundai‘s N continues to impress drivers across the globe with models that can tear up the track and provide enough style and comfort for daily drives. The Hyundai N was engineered and designed in Namyang then rigorously tested and verified in Nürburgring, the race track where they test high-performance Hyundai vehicles.For those unfamiliar, N is the high-performance sub-brand that Hyundai offers for select vehicles. All N cars are made to be fun to drive, and is supported by three product pillars. The first is “Everyday Sports Car.” N models are not only for high-performance car fans, but also to capture a wider audience. You can change its character from a serious track star to a comfortable everyday transport whenever it suits you. The second pillar is “Corner Rascal.” Any enthusiast ca...
Futura and Michelob ULTRA Toast to the NBA Finals With Abstract Artwork Crafted From the Brand’s 2023 Limited-Edition Championship Bottles
The sun is out to play, and so is Michelob ULTRA. With the 2022-2023 NBA Finals underway, the beermaker is back with its celebratory NBA Champ Bottles. This year, the self-proclaimed MVP of joy is dropping a limited-edition bottle made in collaboration with artist Futura, an NYC native known for his unique approach to expressionist art. The legendary artist created an original artwork crafted from 60 Michelob ULTRA bottles, encapsulating the spirited energy and fandom surrounding the 22-23 NBA season. If you're unfamiliar with Futura’s work, you need only look to NYC’s 1970s subway graffiti and street art scene, a decade of Neo-Expressionism that defined a generation of artists and musicians, birthing luminaries Jean-Michel Basquiat and Kenny Scharf — both contemporary counterparts that mi...
Jaeger-LeCoultre Chimes Into New Forms of Music Experimentalism for ‘Made of Makers’ Installment
For Jaeger-LeCoultre’s latest installment of its all-encompassing Made of Makers series, the watchmaking Maison taps into the world of contemporary music compositions. Partnering with breakthrough artist TØKIO M¥ERS, the Swiss watchmaker discovers how classical forms continue to live on through the work of today’s music. Through a series of collaborations with artists, designers and craftsmen from various creative disciplines, Made of Makers uncovers a dialogue shared between horology and art. Similarly to the watchmakers of La Grande Maison, these artists and innovators build their legacy on the past as a creative foundation and a springboard for their trailblazing work. Having recently debuted its commissioned light installation with Guillaume Marmin, the programme showcases the spheres ...
Coke Studio™ and Jon Batiste Capture “Real Magic” With New Single “Be Who You Are”
Coca-Cola’s Coke Studio has teamed up with Grammy award-winning singer and songwriter Jon Batiste to release the new track “Be Who You Are (Real Magic).” Serving as a global musical platform, Coke Studio assembled a wide range of emerging artists from the United States, United Kingdom, Canada, India, South Africa and more to uphold Coca-Cola’s “Real Magic” ethos, a celebration of the magic within human connections and the uniqueness of individuals that make the world more colorful. The inaugural single features Jon Batiste alongside artists J.I.D, NewJeans, Camilo and Cat Burns for the first of nine original artist collision songs for the program’s new season.Penned by American singer-songwriter Jon Batiste, “Be Who You Are (Real Magic)” is presented as an anthem that champions the power o...
