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Amna Al Qubaisi Flips Traditional Norms To Pave a Path For the Next Generation
With the new Galaxy Z Flip 5 model signifying innovation and new possibilities in daily communication, Samsung turns the spotlight on those breaking boundaries in their own fields. The two-part campaign series touches on art, fashion and sport in the Middle East, kicking off with a look into racing with the first Emirati woman racer Amna Al Qubaisi. As the first female Middle Eastern motorsport driver, Al Qubaisi has changed the face of the sport and, more generally, sporting for women in the region. For the new episode, Samsung goes behind the scenes of her workshop, exploring the mindset that allows her to go "beyond limits" every day to achieve new goals and inspire others. Flipping open the new Galaxy Z Flip5, Al Qubaisi begins by saying, “One can’t defy societal expectations by being...
Hypebeast Africa x Samsung Culture Scouts: “Home Away From Home”
Last month, Hypebeast Africa teamed up with Samsung to announce the debut of Culture Scouts — an initiative that spotlights creatives from South Africa, giving them the opportunity to showcase their talent and hometowns using the tech brand’s latest products.After receiving an overwhelming amount of interest, we handpicked the four winners as this year’s candidates: photographers Mikhailia Vera Martha Petersen and Teboho Hlatshwayo, creative director Nondumiso Shange, and videographer/designer Day Marumo. Over the course of the next six months, each of the creatives will be producing original content around their hometowns — capturing the best in South African street culture, creativity, events, and much more through their unique lens.From noting Nigerian fashion designer Mowalola as a fig...
MSI Partners With Mercedes-AMG Motorsport to Present the Stealth 16 Laptop
Taiwanese technology corporation MSI has partnered with Mercedes-AMG Motorsport to present a limited edition co-branded laptop, the Stealth 16. Combining luxury and high-performance, the selenite gray portable tech evokes the enigmatic energy of the Mercedes-AMG GT2 on the racetrack.On the exterior, the Stealth 16 sports an exclusive AMG Rhombuses pattern and a magnesium-aluminum alloy chassis. Motorsport enthusiasts will also be drawn to the Mercedes-AMG Motorsports logos on the top cover, bottom cover, and back bezel. However, the laptop’s true allure stems from its interior performance, which delivers immersive gameplay through its 13th Gen Intel Core i9 Processor and NVIDIA GeForce RTX 4070 Laptop GPU. The additional 4K 16:10 OLED display and MSI exclusive Cooler Boost 5 system with du...
Alpine Refines A110 Sports Car with Formula 1 Developed Components
French car manufacturer Alpine has just launched its latest limited edition A110 Sports Car. Exhibiting a design that draws on its longstanding racing heritage – which now lives on through its own BWT Alpine F1® Team, the new arrival made a fitting debut appearance at the Enstone factory and was later presented to the public during the Pirelli Hot Laps at Silverstone GP this year.Titled “Enstone Edition,” the limited A110 S model specifically pays homage to its UK-based Enstone facility where Alpine’s Formula 1 cars are produced. By incorporating the state-of-the-art components and techniques developed by its engineers there, the sleek and sophisticated model is reimagined with a new visual edge. Upon entering the car, the plush cockpit is noticeably transformed with an array of carbon fib...
Jake Parker Is the Digital Artist Uplifting the Art Community With XPPen and the New Artist Pro 16 (Gen 2)
XPPen is gearing up to release its new state-of-the-art XPPen Artist Pro 16 (Gen 2) drawing tablet. The new model is also equipped with the X3 Pro Smart Chip Stylus – this allows for accurate tracking of pen tip movements for seamless use. The tech is battery free and doesn’t rely on charging which means more freedom and uninterrupted movements to let inspiration go wherever it takes you. Working in tandem with the X3 Pro Smart Chip Stylus is the Artist Pro 16 (Gen 2)’s 16K technology. This game-changing feature brings 16K pressure levels that enable users to deliver precise and smoother lines. For new and seasoned digital artists, this means having more tools to create the most nuanced art and leaving room for more experimentation to level up any drawing style.To highlight the power of th...
BAPE® Teams Up With ASUS On Its First-Ever Laptop Collab
Continuing its 30th-anniversary celebrations, BAPE® takes its collaborations into the tech realm, partnering with ASUS to launch an exclusive bundle for its high-performance laptop, the ASUS Vivobook S 15 OLED.The Vivobook S 15 OLED BAPE® Edition sees eye-catching aesthetic upgrades such as a photo-light-etched design that blends the brand’s iconic camo print and BABY MILO® character, applied to the laptop’s exterior and trackpad, as well as a co-branded stainless steel logo tag on the lid. To create this intricate pattern, ASUS uses a meticulous craft that includes 20 design techniques as well as 14 separate colors on the product and packaging to achieve its unique texture and finish – channeling the artistic legacy of both brands.Arriving in silver and blue or black and green colorways, ...
Karan Aujla Incites a New Era of International Punjabi Music
In the Northern Indian village of Ghurala, the hypnotic rhythms and timeless melodies of Punjabi music echo among rural landscapes and roaming livestock. Here is where Karan Aujla, a 26-year-old singer and songwriter, built the foundation for his Indo-International fusion sound, combining the traditional folk music of his upbringing with melodic hip-hop and trap R&B.Now signed with Warner Music Canada and Warner Music India, Aujla delivers his second studio album Making Memories, executive produced by fellow Punjabi artist Ikky. The project demonstrates the universal appeal of music, an art form which transcends language barriers, and the unifying power of intercultural blending. Through bringing together the melodious essence of Punjabi sound with hip hop and pop production, Aujla tel...
Hyundai’s FIFA Women’s World Cup Campaign Celebrates 130 Years of Women’s Soccer
Hyundai Motor Company has been a proud supporter of the FIFA Women’s World Cup since 1999, and for this year’s games, the global automaker is highlighting its new “Goal of the Century'' campaign. The initiative celebrates women soccer players worldwide and their 130-year-long journey to achieve inclusivity within the sport, which is also highlighted in the campaign’s film “How Far We’ve Come.” The video takes a look into the past and the struggles women had to endure just to be considered players of the game. Women surely have made their mark since then, and in these present times, the short film is a reminder of not only how far the sport has come but how its bright future will be shaped by the next generation.“How Far We’ve Come” follows a young girl who jukes and dribbles through histor...
PopSockets’ New MagSafe Grip Brings Magnetic Connectivity to All
Mobile accessory brand, PopSockets has rolled out a new collection of MagSafe phone grips which will allow all device users to experience the convenience of magnetic connectivity including wireless charging. This new MagSafe collection from PopSockets drops the former pill shape design that inevitably covered the bottom half of a phone case and now sports a slimmer, more compact round profile – a nod to the brand's original and most-known phone grip shape. MagSafe technology is hailed as the go-to option for wireless charging, and with the use of PopSockets’ new round grips, users now have an extremely versatile mobile accessory at their fingertips wherever they go.Paired with the brand’s already-released adapter ring sticker, PopSockets is making MagSafe technology more available for non-...
Oladance’s Latest Open-Ear Headphones Marks a First in Audio Tech
Continuing to cement its status as specialists in on-the-go sound, Oladance unveils its latest open-ear headphones with new sound screening functionality – making it the first device of its kind to integrate the feature. Combining an open-ear form with the new feature – embedded in one of three modes – the new OWS Pro headphones are designed with the aim of supporting in-the-moment productivity. The sound screening “Focus Mode” automatically tunes out surrounding noise with smart sensors for what it claims to be a “cleaner listening space.” From the office to the gym, it lends to wear across a spectrum of settings. The new feature, however, doesn’t compromise on the headphones’ audio experience. It integrates the brand’s 2nd generation Virtual Bass enhancement algorithm and amplifier chips...
The Power of XREAL Air AR Glasses and XREAL Beam Combined Gets Movie and Gaming Fans Closer to the Action Than Ever
XREAL is revolutionizing the world of entertainment and gaming through products that offer enhanced augmented reality experiences. Two of its most popular devices — XREAL Air AR glasses and XREAL Beam — work in tandem to allow users to get the most out of viewing their favorite TV shows, movies and games.Imagine watching Marvel’s newest show Secret Invasion or playing God of War Ragnarok on the Sony Playstation 5, but through a pair of AR glasses that lands you right in the action of the episode or gameplay. See every detail of a game’s graphics or get as close to a show’s special effects through a fully adjustable FHD virtual screen. This is what XREAL Air AR glasses and XREAL Beam offer – and you can feel the blast of an explosion via an integrated enhanced cinematic sound system.What’s ...
Wondershare Filmora Brings Maximalism to Your Fingertips with User-Friendly Effect Packs
In the era of “more is more,” Maximalism has become a powerful force in tech, design, and fashion, fueled by a surge of self-expression during the pandemic lockdown. From bold outfits to eye-catching decor, content creators worldwide are embracing this playful aesthetic. Now, Wondershare Filmora brings the Maximalism trend to video and advertising. With its innovative tools and design elements, Filmora empowers users to infuse their content with color and stand out from the crowd.Wondershare Filmora is a cross-platform editing software that unleashes a technicolor flair to users’ video content. Whether you are an educator, social media content creator, or visual storyteller, this AI-powered editing software provides a variety of engaging tools suitable for all skill levels.Each quarter, Wo...
