Sales
Behind the HYPE: How Mercedes-Maybach Heralded a New Era of Luxury Automotive
In the latest episode of Behind the HYPE, the Mercedes-Maybach brand goes under the spotlight as Hypebeast uncovers how its generations of luxury cars came to be associated with the travels of high profile celebrities, creative icons, and even royalty. The design blueprint that comprises Mercedes-Maybach’s vehicles – particularly its archetypal S-Class – is established as a recognizable silhouette across the globe. With elongated lines and a typically vast grill, its distinctive aesthetic has been retained through its long line of nuanced iterations, all of which root back to its ostentatious W3 car invented by the proclaimed “King of Constructors” Wilhelm Maybach. Since 1921, Maybach has looked to the future of travel to drive innovation, leading to models that match technical brilliance ...
LG Conjures Optimism with Life’s Good Campaign Featuring Willow Smith, Cody Simpson, and Jenny Park
Life’s Good. While it might seem coincidental that this short and sweet phrase shares the same initials with LG Electronics, it vividly expresses the optimistic spirit of the LG brand. The phrase, which naturally comes to mind when thinking of LG, has been around for 25 years already. While much has changed in our lives during this time, the philosophy of embracing challenges with optimism encapsulated in Life’s Good remains as relevant as ever.It all began in 1998 in Australia, when LG was a relatively unknown brand in the market. To elevate LG from a newcomer to a premium brand and convey the bright and positive values of LG, the slogan Life’s Good was crafted. This slogan not only effectively communicated LG's brand direction in a simple and intuitive way, but also captivated people wor...
Artist Paula Cruz Collaborates With XPPen and Opens Up About the Joys of Outdoor Creation in Rio de Janeiro’s Vibrant Art Scene
XPPen is debuting its Magic Drawing Pad in January 2024. Coined “a magic studio on the go,” the XPPen Magic Drawing Pad is a professional drawing device innovated to meet the mobile and portable creative needs of modern artists. As digital art grows in popularity, XPPen’s state-of-the-art drawing tablet boasts portable functionality and an arsenal of customizable features that enable hobbyists and professional artists to create whenever and wherever inspiration sparks. In the realm of digital art, not all tablets are equal. The XPPen Magic Drawing Pad is the closest thing to drawing on physical paper, with the added convenience and portability of a smart tablet computer. It features a 12.2-inch display with anti-glare and anti-fingerprint coatings, delivering a satisfying visual and tactil...
Marshawn Lynch and Chime Team Up to Talk Financial Progress
Marshawn Lynch, AKA "Beast Mode," as he was known during his football career, is a renowned athlete with a passion for financial responsibility. Financial technology company Chime shares that passion, spending years at the forefront of redefining personal finance with innovative, user-friendly tools for its members. Through the company’s easy-to-use products, members gain the confidence and proper know-how to build better relationships with money. Lynch and Chime getting together just made perfect sense.“I linked up with Chime to have some real conversations with real people about the things that move them and their goals, with a side of no judgment, and [we also] gave ‘em a little forward momentum,” Lynch said of the partnership.Additionally, drive-thru patrons who pulled up to Steve’s Bu...
Here’s How PUMA and BMW’s Pop-Art Workshop Became a Forum for Creative Expression
Last week, PUMA unveiled its latest capsule collection with BMW. A playful line-up of jackets, jerseys, and classic suede sneakers, the range revisited Roy Lichtenstein’s renowned 320i Turbo Art Car with kinetic prints and vibrant color palettes reminiscent of his dynamic livery design. Ahead of the highly-anticipated launch, the brands connected with a cohort of creatives to celebrate the new capsule as well the artist’s legacy through a day of workshops.Headed by Simone Cihlar -- who is known for her multi-dimensional posters for Anderson Paak, Tom Misch, and other artists -- Berlin-based art collective Veryes teamed up with PUMA and BMW to organize a series of activities for the event. Playing on their signature layered style, they put together screen-printing workshops that incorporate...
MUBI Revisits Iconic Movie Posters From Legends of Martial Arts Cinema Exclusively For Hypeart
For nearly a century, production house Shaw Brothers Studio was considered a juggernaut in the East Asian film industry, releasing a catalog of kung-fu and wuxia films that have gone on to inspire modern-day cinema such as Tarantino’s Kill Bill. Now, its most recognizable titles – including The One-Armed Swordsman, King Boxer and The 36th Chamber of Shaolin – land in a new collection on MUBI, just in time for back-to-back holiday watching. As part of the long-awaited retrospective, MUBI and Hypeart look at a collection of the Shaw Brothers' striking vintage posters that were once plastered across billboards and picture houses around the world. These provide a look into the house’s intrinsic cinematic style, capturing action and drama through classic hand-drawn graphic design. With vibrant ...
Alo and Harry Nuriev Hosted the Ultimate Recovery Lounge at Miami Art Basel
Alo’s vision is to help individuals reach their potential when it comes to fitness and wellness. In a second-year wellness partnership with Miami Art Week, the loungewear brand collaborated with artist Harry Nuriev and Crosby Studios to build a recovery lounge unlike any other.Miami Art Week is always larger than life, and as it continues to draw bigger crowds, more spectacular artists and immersive exhibitions, it’s only fitting that Alo brought forth a mind and body recovery experience that is just as ambitious. New York and Paris-based artist Harry Nuriev shared his often experimental and awe-inspiring vision with Alo, bringing excitement to the activation, which kicked off with a party on December 6th. View this post on Instagram A post shared by Crosby Studios (@crosbystudios)“For me,...
Malbon and JBL Say Yes to Music on the Golf Course
Typically when people hear of Art Basel Miami Beach, they might think of bananas taped to walls, Wynwood street murals and South Beach benders. And while that continues to be the case in 2023, there’s another side to Art Basel week that a select number of people get to witness: golf.South Florida, a destination for golf in the winter? That shouldn’t be news to anybody. But thanks to Malbon Golf and its new partner JBL, Miami Shores Country Club, located about 15 minutes north of Brickell, was exposed to a different brand of golf. It’s younger, it’s more laid back, yet flashy at the same time, and thanks to JBL it’s definitely louder. The energy was palpable on Wednesday morning even though many of the attendees were up into the late hours the night before.On Tuesday evening, Malbon, whose ...
OPPO’s Exhibition at Paris Photo Transcended the Bounds of Mobile Photography
Paris Photo was held last weekend at the historic Grand Palais Éphémère on the Champ-de-Mars on November 9 through 14. As an associate partner, smartphone giant OPPO played an ambitious part in the cultural event as the only smartphone brand in attendance.OPPO’s collaboration with Paris Photo spotlighted the brands commitment to pushing the boundaries of mobile imaging while elegantly merging technology and fine art by exhibiting a series of photographs captured on OPPO devices to demonstrate the creative possibilities of their advanced camera systems. During the exhibition, OPPO and Hasselblad announced plans to co-develop next-generation HyperTone Camera Systems in 2024. This collaboration demonstrates their shared vision of following aesthetics to usher in a new era of computational pho...
BMW Discovers What “The Neue New” Means to Adwoa Aboah, Kit Connor and Alton Mason in Latest Campaign
As German car brand BMW kick-starts a new chapter of mobility, it reveals an inspiring campaign that underlines the importance of going against the grain and doing something new through the lens of its future-focused transformation.Titled “The Neue New”, the multi-channel campaign made its debut earlier this year alongside the unveiling of the brand’s fully electric Vision Neue Klasse vision car at IAA Mobility. Modeling end-to-end innovation, the revolutionary Vision car brings together digitization, electrification, and circularity which provides a template for a new fleet of fully electric cars. Through the overarching campaign, BMW highlights this circular approach further by showcasing how it puts people at the forefront of this design language, shining the light on its promise of "Fr...
HYPEBEAST Presents Audemars Piguet’s Mini Music Series: Part 1
In the world of creativity and artisanship, the search for breakthroughs remains to be the eternal driving force for artists. With a passion for fostering human talent and bringing people together, Swiss watchmaker Audemars Piguet has collaborated with Hypebeast to curate a Mini Music Series, and invited a number of emerging musicians to challenge themselves to transform their own music from one genre to another, to push boundaries and demonstrate the boundless potential of music production.The first featured artist of this mini-series, Tyson Yoshi, is a Hong Kong independent musician, one of the next generation’s groundbreakers in the local music realm. Tyson Yoshi gained popularity on YouTube with his single 'Christy.’ His main style of music composition is influenced by his experiences ...
Hypebeast Africa x Samsung Culture Scouts: “Object of Affinity”
After breaking down their “Fit of the Day” last month, the Hypebeast Africa Culture Scouts have now captured their “Object of Affinity” on Samsung's S23 Ultra.From modes of transport that have opened a world of possibilities to essential accessories, and even a kaleidoscope, the scouts search far and wide for objects that mean the most to them. As Thebo Hlatshwayo says, “I tried to search for an object that wasn’t rooted in material importance or social status.” Not only providing a medium of self-expression, this list of items showcases their versatility and how these objects are able to transcend personal possessions to encourage their professional life.Hypebeast: What did you pick as your object of affinity?Mikhalia Vera Martha Petersen: The object of my affinity is my childhood bicycle...
