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CASETiFY Champions Sustainability With New Art Installations Across the Globe
CASETiFY unveiled a collection of environmental artworks in celebration of Earth Month. The brand collaborated with several renowned artists to create larger-than-life displays in their hometowns. Each work is produced from Re/CASETiFY pellets, a material made from old phone cases. In its latest sustainability report, CASETiFY announced recycling over 84,000 kilograms of plastic since the inception of its sustainability program. CASETiFY tapped visual artists Wade and Leta, zilin, Youngmin Kang, Dayoung Hwang, and Surin Kim, as well as furniture collective Eva, for the project. Each artist breathed new life into single-use plastics while also exploring the possibilities of Re/CASETiFY as a medium for expression in their work. Wade and Leta created a custom table and matching stools for the...
Cupra Gears Up for a New Chapter Focused on Cutting-Edge Design
This week marked a pivotal moment in Cupra’s journey as an emerging car brand. Taking to Madrid’s Palacio de Cibeles for its annual World Premiere, the Barcelona-based company revealed plans for its next chapter, which it referred to as “Design Obsession.” Over its six years as a standalone brand, Cupra has become known for its cutting-edge design, whether it's the distinctive shark-nosed bonnets or its state-of-the-art City Garages. “Design is basically what we are,” says Cecilia Taeib, the brand’s director of communications. All too familiar with Cupra’s unique identity, she sat down with Hypebeast ahead of the event to talk about the new chapter. “Design Obsession is a way to explain to people what our brand is. Throughout the years, we've presented many cars and the way that people per...
Muslim Hikers Is Changing the Face of Outdoor Exploration In Pursuit For Inclusivity
The allure of the outdoors can be felt now more than ever before. With a rise in community initiatives dedicated to learning adventurous sports or experiencing the wilderness, the vast planes of the outdoors have become less of an intimidating space, and instead, an inviting escape that can be explored in a variety of ways. UK-based collective Muslim Hikers has been at the forefront of this inspiring movement. Founded two years ago by Haroon – who currently works with the brand as its ambassador – the group invites Muslims and minority individuals to come together and embark on hikes across the British countryside, aiming to break the daunting preconceptions of the outdoors by “taking off that layer of natural anxiety.” With a close-knit group, it relies on a sense of community to create a...
From the Stage to the Screen, Will Gao’s Journey Is Centered Around Family and Friendship
This year marks the 90th anniversary of Disney Donald Duck, and to commemorate this milestone as well as the full Disney Mickey & Friends lineup, Disney has teamed up with Hypebeast to spotlight actor and musician Will Gao for the latest installment of Hypebeast Diaries – celebrating music, friendship, and individuality.Widely known for playing Tao Xu in the Netflix coming-of-age series Heartstopper, his acting debut earned him an Emmy nomination for Outstanding Supporting Performance. This passion for performing arts was fostered from an early age through frequent visits to the theater and live music events. “I always found that energy and connection between people really interesting,” he says. “There was a buzz there and I wanted to get close to that buzz, whatever [it was].”As he ta...
Chivas Regal’s New Podcast Champions the Untold Success Stories of Global Trailblazers
Over the past two years, “I Rise, We Rise” has been the defining ethos behind Chivas’ modern-day chapter. Breaking down stereotypes and elevating pioneering individuals, it continues to bring positive change to communities across the globe with the launch of a new podcast focused on the trailblazing forces in the Middle East.Dubbed “Regals Blends and Beats,” the podcast finds host MKO joined by a mix of creatives who share the journeys that led them to the top of their game. Exploring their challenges, goals, and experiences, each episode aims to inspire its audience to pursue their passions and “rise” with their community. Ahead of its launch, Hypebeast takes a deep dive into the backgrounds of the talent featured. Keep reading to find out more.MKOAs a singer-songwriter, art enthusiast, a...
Maserati’s MCXtrema Track Performance Takes High-Power Engineering To New Heights
Having unveiled the track-exclusive MCXtrema at last year’s Monterey Car Week, Maserati now takes it to the tarmac, putting the self-proclaimed “beast” to the test. As well as getting a first look at the high-performance vehicle, Hypebeast speaks to members of the Maserati team behind its creation to discuss the significance of creating one of the highest-powered vehicles in its roster.A celebration of everything the Italian automotive house is revered for, the MCXtrema is the evolution of the road-legal MC20. Boasting an eye-watering 730-hp, the 3.0-liter twin-turbo V6 Made-in-Modena engine can achieve 730Nm max torque. Despite being longer and wider than its predecessor, the weight has been reduced by over 11%, combined with a 110-hp increase in power, it is Maserati’s most powerful trac...
Illustrator Marumoru Talks Creating Hyper-Realistic Character Designs for ‘Genshin Impact’ With XPPen
XPPen has partnered with HoYoFair, a dedicated fan art platform, to launch the Genshin Impact Profession Fan Art Contest. A celebration of boundless creativity and HoYoFair's robust gaming and anime communities, the art fair also spotlights XPPen's mission to develop innovative tools that allow creators to reconnect with their artistic practices in a modern format. Launched on March 31, XPPen and HoYoFair have introduced the #TeyvatFashion character costume design event, signaling to XPPen’s brand ethos: “Dream, Brave, True.” The ongoing art contest invites fans of the gaming franchise and other HoYoFair IPs to submit artworks imagining the professional fashion personas of their favorite Genshin Impact characters, paying homage to the mobile game’s contemporary anime-style aesthetics and i...
The Himiway C5 Electric Motorbike Invites City Dwellers and Adventurers Alike To Live Boldly
Founded in 2017, Himiway has made headway in the e-bike sector for its high-quality electric bikes, which inspire individuals to connect with their environments with an uninhibited sense of wonder and appreciation for nature. Aimed at future bike enthusiasts, the Himiway C5 electric motorbike promises just that — freedom. Catering to contemporary travel styles, including public transport and electric scooters, the Himiway C5 delivers motorcycle-grade thrill, style and a statement-making road presence while retaining the versatility of an e-bike. Engineered with a 750W motor, the C5 is an adaptable road companion meticulously designed to navigate a myriad of terrains, from off-road paths to winding, unpredictable mountain trails and packed city streets.The C5 is built for urban exploration,...
TUD’s Latest Collectible Paints a Picture of Michael Jackson’s Eternal Success
Collectible toy brand TUD - also known as The Ugly Duck – has tapped the legacy of Michael Jackson in its latest creation. The limited-edition piece follows on from the brand’s successful Mike Tyson partnership where it blended art and interior design to serve up a silver-clad depiction of the boxer’s life. For the new drop, TUD continues to use its overarching Ugly Duckling narrative to tell the story of how Michael Jackson defied the odds of becoming a music icon. Similar to the teachings in the tale, the symbolic piece aims to encapsulate his journey – from his working-class roots in Indiana to the forefront of the world stage – and how he emerged as a globally acclaimed music star. With his library of well-known tracks transcending decades of music lovers, TUD connects the icon with th...
Sickamore and Oke Junior Reminisce on Their Mixtape Days in Bulleit’s Pioneer Project Campaign
Celebrating the latest visionaries breaking new ground across art, sustainability, food and technology, Bulleit Frontier Whiskey’s Pioneer Project spotlights changemakers shaping the frontier of culture. The Pioneer Project, in partnership with the record label and music distribution platform UnitedMasters, has provided over 100 hours of mentorship to emerging creators, this year spotlighting recording artist Oke Junior (Matthew Osivwemu). In Bulleit Frontier Whiskey's latest campaign, A&R executive Sickamore (aka Randall Jesse Medford) and UnitedMasters rap artist Oke Junior unpack their beginnings in the music industry and the learnings that informed their success. In the interview below, the mentor and mentee duo open up about parallel experiences that have defined their outlooks on...
Three of the World’s Most Coveted Hypercars Set to Stun Dubai in Historic RM Sotheby’s Auction
The most passionate car collectors and auto enthusiasts are expected to converge at one of the most highly-anticipated car events this year. RM Sotheby's, renowned for its dedication to global car culture, is hosting an inaugural auction in Dubai on March 9 that will include three of the most coveted rides in existence. Not only will the most dedicated collectors get to feast their eyes on the 2009 Mercedes-Benz SLR McLaren Stirling Moss, 2016 Koenigsegg Agera RSR and the 2023 Aston Martin Valkyrie Coupé, but they’ll also get to bid on these exquisite machines, and other lots, for a chance to take home a collectible of epic proportions.2009 Mercedes-Benz SLR McLaren Stirling Moss2016 Koenigsegg Agera RSR 2023 Aston Martin Valkyrie Coupé The 2009 Mercedes-Benz SLR McLaren Stirling Moss is i...
Artist SIRA and Manager Ebonie Ward Talk Purpose and Community in Bulleit’s Pioneer Project Campaign
Since 2022, Bulleit Frontier Whiskey’s Pioneer Project has celebrated innovators at the frontier of culture across art, sustainability, food and technology. The Pioneer Project, in partnership with the record label and music distribution platform UnitedMasters, has provided over 100 hours of mentorship to emerging creators. In Bulleit Frontier Whiskey's latest campaign, Ebonie Ward, one of the most influential names in artist management, joins forces with New York native and multidisciplinary artist SIRA to open up about the significance of community, mentorship, career opportunities and what it means to shape culture. In the interview below, Ward and UnitedMasters artist SIRA also share how they carved out new territory in the industry while leveraging collaboration to amplify their voice...
