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Jameson Announces First Music Distiller Program with Anderson .Paak
Irish whiskey brand Jameson is doubling down on its commitment to the creative scene as it launches a global music program titled Distilled Sounds. With the first installment headed by California-based artist and producer Anderson .Paak, the multi-year collaborative initiative will connect more than 20 musicians from different regions to collaborate, produce, and perform new sounds together. As part of the launch announcement made earlier today, Jameson premiered a new short film featuring the NxWorries artist as both himself and his alter ego DJ Pee .Wee. Directed by filmmaker Glenn Kitson, the comedy sketch sees the iconic 64 Sound Studio turn into a Jameson radio station where Anderson .Paak is found broadcasting the news. Explaining the stimulus behind his involvement, he says, “Some o...
Mitre’s New Campaign Is a Nostalgic Flashback of Sunday League Football
For the launch of its latest football range, Mitre enlists acclaimed British photographer Ewen Spencer for a new campaign that makes its core products the star player. The series of images and accompanying short film sees Spencer retreat to his signature nostalgia-induced storytelling as he hones in on the classic signifiers of grassroots football for the campaign. From waterlogged pitches to the forgotten balls discarded on a roof, a variety of shots play on the brand’s long association with the cultural side of UK football, evoking fond memories that almost every Sunday league player will be familiar with. Landing at the heart of the campaign, the new range is playfully positioned to showcase how Mitre has individually tailored the Training, Match and League footballs to fit the differen...
Through the Lens: Tayler Prince-Fraser
A picture is worth a thousand words -- an adage that rings especially true for London-based photographer and director Tayler Prince-Fraser whose ethos is cemented in telling meaningful stories through the art of image-making. From spotlighting underrepresented communities to documenting emerging creatives, or capturing the abstract beauty of the outdoors -- his work unpacks a variety of powerful themes that include socio-political commentary and exploration of individual identity.Despite only truly getting into photography in 2020 -- a year into the pandemic where “like most people, the time it gave us to slow down helped me realize what was important, and that was image making” -- he has since become one the city’s most exciting burgeoning photographers. His passion for storytelling, howe...
Cupra Brings Charli XCX’s ‘PARTYGIRL’ Imprint to Primavera Sound
Having partnered with Primavera Sound for the last three years, Barcelona-based car manufacturer Cupra set out to make this year’s activations bigger than ever. Amongst its offerings, the famous Boiler Room x Cupra stage returned to the beachside location and special unveiling of its latest cars also took place. However, it was Charli XCX’s surprise pop-up that became the brand’s most popular attraction over the weekend.A regular fixture on Primavera Sound line-ups, the singer-come-DJ has grown to be a must-see performer with fans gathering in Barcelona to watch her sets. This year’s headline, however, came with unprecedented anticipation as the singer took to the main stage just days before the release of her new album BRAT. In a move to add to the excitement, the surprise Cupra pop-up sa...
Cristiano Ronaldo & Binance Unveil Fourth NFT Collection, Reshaping The Landscape of Fan Engagement
Binance has launched a fourth NFT collection with Cristiano Ronaldo. For those unable to attend the football legend's matches in person, the “Forever Worldwide: The Road to Saudi Arabia” NFT collection traverses the cities and countries that witnessed Ronaldo’s meteoric rise to fame, from Madeira, Lisbon, Manchester, Madrid, Turin, Saudi to Portugal. To create the unique collection, Binance tapped local artists from each location to put their distinctive stamp on each NFT and develop one-of-a-kind artworks commemorating the star’s breakout moments on the field and iconic triumphs that have shaped his football legacy.The world’s largest cryptocurrency exchange is making headway for its unique fan engagement programming, amassing nearly 1 million sports fans to connect with high-profile spor...
A Deep Dive Into Black Twitter’s Public Square and the Voices Shaping Culture
Pulling up a seat to the proverbial table that is Black Twitter, Hypebeast takes a deep dive into Hulu’s latest series, Black Twitter: A People’s History. Onyx Collective’s three-part docuseries surveys viral memes and hashtags that set the internet ablaze and breached mainstream culture. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) Director and executive producer Prentice Penny drew inspiration from Jason Parham’s 2021 WIRED article “A People’s History of Black Twitter.” The series spotlights Black Twitter’s diverse community of content creators and the voices that galvanized online discourse into real-life movements. An invitation to the cookout, per se, Black Twitter: A People’s History leans into the social nuances of the Black experience, with plenty of receipt...
Artist Rello Shows Love to His Favorite Joints in Chicago Following the Return of ‘The Chi’ on Paramount+
As the second part of The Chi’s sixth season returns to Paramount+, native Chicagoan Rello met up with Hypebeast to tour his favorite local spots in the city, including the communal hubs that have shaped his legacy in fine art and fashion. Born and raised in Chicago, Illinois, artist, illustrator and philanthropist Rello (born Terrell Jones) has ambitiously navigated the intersection of fine art and streetwear. In 2006, he manned Hyde Park's Leaders 1354, a streetwear boutique and artist incubator for up-and-coming creators, later making his mark at Fat Tiger Workshop, a passion project collaboratively founded alongside Joe Freshgoods (Joe Robinson), Des Owusu and Vic Lloyd. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) "We had things of substance that we wanted to ma...
Rockstar Energy Drink Revives the Iconic Friday Night Show for UEFA Champions League Final
In the build up to the UEFA Champions League final, the football association partnered with Rockstar Energy Drink to host an array of activations in London, one of which included the return of the iconic Friday Night Show.The pre-match fixture was once a marker of a big footballing weekend, broadcasting live performances from global music artists during Friday night TV scheduling. Marking five years since the last installment, the show was brought back with a stellar concert from Rudimental who performed at London’s Trafalgar Square – just over 10 miles from host stadium, Wembley. In line with UEFA Champions Innovate Program, Rockstar Energy Drink implemented an energy-generating dancefloor into the square to help power the gig. Crafted by Pavegen, the tiles are designed to convert kinetic...
Graffiti Legend Eric Haze Celebrates His 30th Year in Japan with a Solo Exhibition Expressing His Past and Future
The exhibition “ERIC HAZE 30th ANNIVERSARY EXHIBITION ‘RE HAZE’” by Eric Haze, a living legend of the graffiti scene, will be held within “PARCO MUSEUM TOKYO” at Shibuya Parco, Tokyo, until Monday, June 3. This exhibition commemorates the 30th anniversary of the “HAZE” brand’s arrival in Japan, which bears the creator’s name.This exhibition spans Haze's journey over the years. From the 1970s, when he started his career as a member of the graffiti group The Soul Artists, to the 1980s, when he worked in friendly competition with Keith Hering and Jean-Michel Basquiat, creating logos and album jackets for Public Enemy, The Beastie Boys, EPMD, and more. In the 90's, he established a brand of apparel and accessories with the “HAZE” tag, the originator of the streetwear that would follow. In addi...
Oracle Red Bull Racing Invites You To Customize the Car Livery For This Year’s Singapore and Austin Grand Prix
Oracle Red Bull Racing has launched REBL CUSTMS, celebrating the team’s 20 years in racing. The 2024 Livery Design competition, hosted on the Paddock, invites you to customize the RB20 car livery featured in this year’s Singapore and Austin Grand Prix. The design competition, now live until June 19, offers a unique opportunity for F1 aficionados to flex their creative muscles and leave their mark on this year’s Singapore and Austin Grand Prix. With the chance to attend an all-expenses-paid trip to the Grand Prix, winners of each GP competition will see their REBL CUSTMS car livery debut on track during race weekend.Oracle Red Bull Racing is leading the revival of F1 fandom, and the world is watching. Led by drivers Max Verstappen and Sergio Pérez, Oracle Red Bull Racing dominated the 2023 ...
PARCO Collaborative Exhibition Expressed The World of “Star Wars”
PARCO, which celebrates its 55th anniversary this year, is now hosting the "STAR WARS G.W. COLLECTION," featuring the globally popular Star Wars movie as part of its Golden Week vacation campaign. The campaign was held from Friday, April 26 to Sunday, May 12 at 16 PARCO stores nationwide and Sanei Urasoe West Coast, PARCO CITY. In addition to selling special items created under the Star Wars theme, featuring 26 brands including "kolor" and "beautiful people," the campaign also featured the first 4K screening of Star Wars: The Phantom/Menace (Episode 1), exhibitions, pop-ups and various other events.As the highlight of this campaign, "STAR WARS EXHIBITION — PASSION, STRENGTH and POWER", curated by NANZUKA, opened in Tokyo. The exhibition also toured at Parco Shinsaibashi in Osaka from May 1...
‘The Build,’ Presented by eBay Motors, Takes a Closer Look at Akira Nakai’s Automotive Alchemy
eBay Motors' documentary, The Build, is a captivating 22-minute journey into the heart of Canadian car culture, fostered by the people dedicated to seeing the scene grow. The documentary follows renowned Japanese car builder and RAUH-Welt BEGRIFF (RWB) owner, Akira Nakai, who in August last year, took on his first commissioned 997 project outside Japan, customizing a special Porsche 911 for a client in Canada with his signature wide-body RWB kit and accessories sourced from eBay Motors, including camber plates, carbon fiber components, and an Android Auto stereo unit.Going beyond just showcasing a car and also diving into the world of passionate customization, the story also follows Mark - owner of Driven Aftermarket Car Show - presented by eBay Motors, who seeks to create a show-stopping ...
