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Last month, Irish whiskey brand Jameson announced the launch of its Distilled Sounds program – a new multi-year initiative rooted in close-knit collaboration and music discovery. Having hosted the first Sound Distillery experience last week, it spotlights the ten artists selected to take part in the journey for its inaugural year. Alongside dedicated “Music Distiller” Anderson .Paak, a mix of musicians, singers, songwriters, and producers from across the globe feature in the debut collaborators cohort. With each talent bringing their local sounds and unique styles to the table, they’ve been paired up to exchange ideas and expand their musical repertoire. Through a week of workshops, open mics, and social gatherings, the artists were encouraged to exchange ideas and introduce new influences...

W Hotels' latest cultural initiative, W PRESENTS, is heading on a multi-destination tour this year. Having already hosted a series of successful live music events in the U.S. last summer, the upcoming global fixture will touch base in Europe and Dubai and will continue to use the hotel’s signature format where, for one night only, its lobbies, courtyards, and outdoor spaces become a stage for local DJs. Cementing itself in the world of music has been at the forefront of W Hotels’ mission over the past few years. Through its state-of-the-art recording studio “Sound Suites” and music label, it aims to merge the luxury hotel experience with the creative landscape outside its doors to celebrate music and become, what it regards itself as a discerning arbiter of new sounds. Now, as the brand pl...

Miller and Beatport have partnered on a new project that celebrates the best of global electronic music scenes and provides a platform to support the next generation of talent. With 77% of emerging talent lacking industry connections, according to Youth Music, the “Miller Mix” initiative aims to give aspiring DJs and producers the tools to develop their careers and a platform to share their music.For the initial stage of the initiative, Miller Mix has been on the hunt for up-and-coming talent, hosting a competition in several overlooked music scenes. While Hungary, Kazakhstan, and Turkey have already taken place, it looks towards Georgia, South Africa, and Australia later this year. Here, they invite budding creatives to submit their music online, of which six winners will be chosen for a ...

Irish whiskey brand Jameson is doubling down on its commitment to the creative scene as it launches a global music program titled Distilled Sounds. With the first installment headed by California-based artist and producer Anderson .Paak, the multi-year collaborative initiative will connect more than 20 musicians from different regions to collaborate, produce, and perform new sounds together. As part of the launch announcement made earlier today, Jameson premiered a new short film featuring the NxWorries artist as both himself and his alter ego DJ Pee .Wee. Directed by filmmaker Glenn Kitson, the comedy sketch sees the iconic 64 Sound Studio turn into a Jameson radio station where Anderson .Paak is found broadcasting the news. Explaining the stimulus behind his involvement, he says, “Some o...

Having partnered with Primavera Sound for the last three years, Barcelona-based car manufacturer Cupra set out to make this year’s activations bigger than ever. Amongst its offerings, the famous Boiler Room x Cupra stage returned to the beachside location and special unveiling of its latest cars also took place. However, it was Charli XCX’s surprise pop-up that became the brand’s most popular attraction over the weekend.A regular fixture on Primavera Sound line-ups, the singer-come-DJ has grown to be a must-see performer with fans gathering in Barcelona to watch her sets. This year’s headline, however, came with unprecedented anticipation as the singer took to the main stage just days before the release of her new album BRAT. In a move to add to the excitement, the surprise Cupra pop-up sa...