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Unboxing: Michelob ULTRA and Bad Birdie Create Stand-Out Golf Styles with ULTRABAD Collection
The golf course is experiencing a style revolution where players are opting for unconventional, stand-out gear and changing the traditional narrative of the game. Contributing to this, Michelob ULTRA and Bad Birdie have teamed up on the ULTRABAD collection, a series of fresh apparel and golf accessories. The offering is rooted in Michelob ULTRA’s belief in the intersection of joy and an active lifestyle. Releasing on October 6, take a closer look at the collaboration with our latest unboxing experience. The limited-edition ULTRABAD collection is designed for a robust range of golfers, ensuring that both professional and amateur players look good on the course. What’s more, the beer brand believes that “it’s only worth it if you enjoy it,” guaranteeing the assortment will contribute to a go...
Behind the HYPE: How Topps Set the Standard for Modern Day Trading Cards
Topps is a prime example of the saying, “it’s not about who did it first, it’s about who did it right.” The earliest reported trading cards go all the way back to 1860 and were sold in sporting goods stores, then later were packaged with tobacco and cigarettes. Originally intended for adults, companies found that the cards were much more popular among kids, so they began selling them with chewing gum and candy rather than tobacco. In 1938, however, a game-changer would arise out of the pit of poachers in Topps. The company, which began as a Tobacco distribution business, switched gears to head into the bubblegum industry, and eventually trading cards. For Topps to compete with the other trading card companies, it needed to stand out, so they created a line of magic photo cards that were in...
Behind the HYPE: How ‘NBA 2K’ Solidified Itself as a Mainstay in Basketball Culture
NBA 2K has become an influence and integral part of basketball culture — in addition to being inspired by the sport — and has come to almost perfectly reflect the current blend of the digital and physical worlds of gaming in 2021. 2K is popular among enthusiasts and gamers in general, as well as the players who are featured in the game themselves. Much like the game of basketball, the title has become a massive international hit, which has led to global basketball stars like reigning NBA champion Giannis Antetokounmpo and former Rookie of the Year Luka Doncic, to grace the game’s covers with much fanfare. NBA 2K‘s wide appeal and mainstream acceptance can be contributed to its fitting emulation of basketball culture in the game beyond basketball, like having in-game sneaker releases and so...
‘NBA 2K22’ Review: The Best ‘NBA 2K’ Title in Years
For many kids taking the court for the first time, a keen piece of advice one might hear is, “slow the game down in your head.” Oftentimes, it sounds implausible and, frankly, unhelpful in the moment. However, when you apply the notion of taking your time and thinking ahead, it unravels new abilities that have never been tapped into, and you may even be able to envision things before they happen. That’s exactly how it is to play NBA 2K22 when you’re locked in. The initial redeeming quality encountered when loading up NBA 2K, getting from the teams selection screen through the gameplay presentations, is how smooth the cut scenes and transitions move. This seamlessness remains throughout. To christen the all-new NBA 2K22, HYPEBEAST received an early copy of the game. First up: a matchup...
Kyle Ng and Designer Kara Jubin Share the Story Behind Brain Dead’s Womenswear Line
Verizon Media’s In The Know has launched a new show titled Forever Emerging that explores the world of fashion with established and emerging designers. The series hones in on the importance of uplifting the talent and voices of the next generation of creatives, and how these individuals help to push the envelope when it comes to design. The first episode follows Kyle Ng of Brain Dead and Kara Jubin, the visionary behind KkCo and Brain Dead’s women’s line, as they share how they came to work together and discuss their inspirations, hobbies and shared appreciation for creating new products for Brain Dead. Forever Emerging showcases the working relationship between Ng and Jubin at BRAIN DEAD STUDIOS, providing an intimate look into how Ng relies on Jubin for her distinct point of view an...
Five Reasons to See Marvel Studios’ ‘Shang-Chi and the Legend of the Ten Rings’
Anticipation for the latest release from Marvel Studios, Shang-Chi and the Legend of the Ten Rings, is fueled not just by plot, but also by the cultural shift it represents. The titular character in the groundbreaking film from the Marvel Cinematic Universe is physically and mentally tested as he must confront the past when he is drawn into the web of the mysterious Ten Rings organization. The movie tells the never-before-seen origin story of Shang-Chi, the MCU’s first Chinese American Super Hero. This pivotal chapter in the MCU inspired each element of the movie, including music, set design and other influences seen throughout the film, which makes it even more of a not-to-be-missed release. Before the film hits theaters on September 3, HYPEBEAST rounded up the top five reasons to see Mar...
Lagos assembly to establish organ transplant dept
The Lagos State House of Assembly has organised a public hearing on a bill to establish an organ harvest transplantation department in the state Ministry of Health. The Chairman, House Committee on Health Services, Mr Hakeem Sokunle, made the disclosure at one-day public hearing on Organ Harvest and Transplantation Bill on Wednesday in Lagos. Sokunle explained that the department was to advise the state government on all matters relating to organ harvest, transplantation and preservation. The lawmaker said the department would also formulate and develop state strategies, guidelines and protocols for medical transplant and harvest in the state. He said: “The bill when passed into law will formulate and develop state strategies, guidelines and protocols for medical transplants and harvest in...
Juul to pay US state $40 million for targeting teens with e-cigarettes
Electronic cigarette giant Juul Labs Inc will pay $40m to North Carolina and take more action to prevent underage use and sales, according to a landmark United States legal settlement announced on Monday after years of accusations that the company had fueled an explosion in teen vaping. A state judge accepted the first-of-its-kind agreement with a US state. North Carolina Attorney General Josh Stein had sued Juul, accusing it of employing unfair and deceptive marketing practices that targeted young people to use its vaping products, which deliver addictive nicotine. As part of the agreement, Juul will not advertise to anyone under 21 in North Carolina and will limit sales amounts of Juul products online to any state residents. It will also sell its products only behind counters at retailer...
Total targets more renewable electricity, LNG production by 2030
Total Companies in Nigeria has unveiled its corporate vision in line with the change of the Total Group to TotalEnergies. The organisation aims to produce more renewable electricity and Liquefied Natural Gas (LNG) by 2030. The oil major also outlined its broad energy lineup that includes oil, gas, electricity, hydrogen, biomass, wind and solar. TotalEnergies is committing $60 billion to investment in renewable energy in the next 10 years, with 10 per cent of that investment expected to come to Nigeria. Speaking at a virtual parley with journalists, the Executive General Manager, Total Country Services, Mrs. Bunmi Popoola-Mordi, highlighted steps that would help in adapting the new name, logo and visual identity of the company. THISDAY had reported that the shareholders of Total Group, had ...
Ivory Coast says chocolate traders failing to pay farmers living wage premium
Major chocolate traders in Ivory Coast are failing to pay a $400-per-tonne premium on beans aimed at curbing farmer poverty, the country’s cocoa regulator said in a draft letter seen by Reuters on Friday. The Coffee and Cocoa Council (CCC) said companies including Mondelēz International Inc(MDLZ.O) were offsetting the Living Income Differential (LID) by offering a negative country differential – normally a premium of 70 to 150 pounds ($99-$212) per tonne to reflect the quality of Ivory Coast’s beans. Mondelēz said it was paying the full LID. “(Mondelēz) does not offer or have any influence over negative country differentials,” the company said in a statement to Reuters. Buyers have been pressing for the country differential to be turned into a country discount, so farmers receive the extra...
Naira appreciates at N493 to dollar in parallel market
The naira, on Thursday, appreciated by 1.8 percent to N493 to a dollar at the parallel market as the Central Bank of Nigeria (CBN) increased forex supplies to banks. The local currency, which opened at N502 per dollar, gained N17 to N485 during midday trading before closing at N493/$1, according to data on abokiFX.com, a website that collates parallel rates in Lagos. It also appreciated against the pound sterling to close at N710 and N600, gaining N3 and N6, respectively, on the street. At the importer and exporter (I&E) window, it appreciated 0.13 percent to close at N411.50 to the dollar. Last week, Godwin Emefiele, CBN governor, met with bank CEOs and agreed to increase the amount of foreign exchange allocated to banks to meet legitimate needs. Emefiele cautioned them to ensure that...
Rivers governor accuses predecessor of embezzling proceeds from aircraft, power projects
Rivers State Governor Nyesom Wike has accused the Minister of Transportation, Chibuike Amaechi, of embezzlement of proceeds from the sales of the state aircraft and power stations. The governor offered to resign from office if Amaechi could mention any federal project he has attracted to Rivers State as a minister since 2015. Governor Wike made the remarks at the formal defection of two former chairmen of All Progressives Congress (APC) in Rivers State, Dr Davies Ikanya and Igo Aguma, as well as other chieftains of the opposition to the People’s Democratic Party (PDP) in Port Harcourt on Saturday. The governor explained that Amaechi, the former governor, had claimed he sold a Dash 8 aircraft purchased by the administration of former Governor Dr Peter Odili to the Government of Cross River ...
