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BMW Honors the Esports Community With Limited-Edition Manga Print
With creative agency Jung von Matt, BMW Esports has released a special holiday edition of its highly successful manga series Heroes of Rivalry. The latest festive issue comes published alongside a new print version as well as a community prize draw for a collector’s edition magazine and original artwork. The digital manga was launched early this year and has now seen eight published issues to date. Based off BMW’s competitive racing culture, the storyline illustrates BMW’s United in Rivalry partnership with Cloud9, T1 and FNATIC and others, as they compete in a series of fantasy adventures. In the new holiday special, the story continues with the players returning home for the festive season before being faced with one of their biggest challenges yet- defeating the abominable hacker in the...
Nike’s Sports Day Reimagined Brought the Fun Back to Fitness
Launched earlier this year, Nike’s Play New initiative was introduced to help more people discover the joy of sport, by reframing physical activity as a feel-good exercise for both the mind and body. In the brand’s first ever kids focused campaign, Nike turns its focus to reviving fitness for the tech-transfixed next gen. With more than half of young teens dropping out of sport by age 13, its Play New experience hopes to combat this by encouraging kids and parents to try unconventional sports that bring the excitement back into staying fit. Nike Middle East kickstarted the campaign at the Nike Beacon store in Dubai Mall during the city’s four week fitness festival. Over the course of the month, Nike welcomed kids to its redesigned Flex Space to explore and take part in a range of sporting ...
Michael Lau Brings His Gardener Collection to Life as Playable NFTs in ‘Blankos Block Party’
Designed by Michael Lau, the Box B characters are meant to send a mold-breaking message with their square heads in a round world. Blankos has teamed up with Lau, known as the “Godfather of Designer Toys,” to bring a series of three characters into the world of playable NFTs. The first of three in “The Gardener Collection,” the Box B Blanko, launches on December 20, and will be available at the brand’s website and its in-game marketplace. In the Blankos Block Party game, users can participate in an open-world multiplayer party game with tons of user-created mini games. Styled like a giant block party, the colorful world allows users to express their style with their characters. The Box B Blankos are equipped with wrist and wallet chain accessories that are unique to them, and cannot be used...
The New Season of UNINTERRUPTED’s ‘Top Class’ Begins Streaming Today
In the new season of the basketball docuseries Top Class: The Life and Times of the Sierra Canyon Trailblazers, the famed high school team begins a quest to earn its third Southern California regional title. Season two of the series, which begins streaming today, picks up in a trying time for many student athletes. The San Fernando Valley-based school enters an emotionally charged season after going 12 months without prep sports. The series follows the squad that’s known across the country for having some of the nation’s top Division-I prospects, including Amari Bailey, Shy Odom, Ramel Lloyd Jr., Bronny James, Ryan Grande and Dylan Metoyer. With an intimate look into the journey of the next generation of basketball talent, the series shows the reality of what it takes to ball. This s...
Battle Royale Game ‘PUBG: BATTLEGROUNDS’ Set to Transition to a F2P Service in 2022
A new era of gaming is on the horizon for PUBG: BATTLEGROUNDS, as the global phenomenon prepares to make its transition towards a free-to-play service model. Recently announced during The Game Awards 2021, the original boomer for the Battle Royale genre, it has been confirmed that PUBG: BATTLEGROUNDS, will become free-to-play (F2P) starting from January 12, 2022. Under the new service plans, avid players will be introduced to BATTLEGROUNDS Plus, an optional premium account upgrade that provides access to new and exclusive in-game features. Gamers who opt out of the upgrade will still be presented with most of the game’s features under their basic account, but for a one time upgrade fee of $12.99 USD they’ll receive an array of add-ons. Exclusive in-game items like the Captain’s Camo Set, a...
Little Simz Stars in New Bowers & Wilkins Film Exploring the Art of Making Music
In a new short documentary from renowned audio brand Bowers & Wilkins, we get to the root of how music shapes us, straight from the mouths of artists who’ve unified contemporary audiences and created classics. Directed by award-winning music documentarian Joss Crowley, it’s called How We Make. In the film, we get a unique look into the creative process of rapper Little Simz. Over the course of her decade-long career, the Mercury Award-nominated rapper has carried the deep reverberations of the city she grew up in. She’s an artist who understands the culture to its core, and is comfortable reckoning with it through song. Responsible for records like GREY Area and Drop 6, integral in her building a die-hard fanbase, she recorded parts of her latest album, Sometimes I Might Be Introvert, ...
Here Are the Top 5 Reasons You Can’t Miss Crunchyroll’s Latest Original Series ‘Blade Runner: Black Lotus’
Crunchyroll, the unrivaled streaming site with the latest anime options since its inception in 2006, has released one of the most anticipated original series of the year, Blade Runner: Black Lotus. The all-new Crunchyroll Original series, with co-production from Adult Swim, follows a young woman named Elle, who awakens in the desert with no recollection of her memories and discovers that she possesses deadly skills. Elle then escapes to Los Angeles where she begins to unravel her mysterious past and tracks down the people responsible for her violent history. The series takes place in between the original Blade Runner film and the sequel, Blade Runner 2049, showcasing how the world has changed in the time between films. In the video above, HYPEBEAST breaks down the top five r...
Latrine Kicked of the Premiere of ‘Fairfax’ By Putting Tastemakers in Beekeeper Suits
To mark the premiere of the Amazon Original Series, Fairfax, the streetwear brand Latrine released a curious drop: a branded beekeeper suit. Those attuned to the style set on social media may have seen stylists, designers and sneakerheads rocking the unexpected ‘fit, making it seem that Latrine is a notable brand you should know but have never heard of — and that’s true. The label is prominently featured in the series as a popular, top of the echelon streetwear giant that holds great influence over the show’s fashion-obsessed characters. However, Latrine is not all fiction, making its way from the series into real life by way of collaborations with the likes of Dr. Phil and even an unboxing video on HYPEBEAST. Translating the brand’s less-than-serious approach to the real world, the beekee...
DJ Emerald Lewis Tests Kojey Radical’s Xbox Knowledge for the Latest Gucci Stream Episode
Gucci has teamed up with HYPEBEAST for a new digital streaming platform, Gucci Stream. The series explores the corners and subcultures of user-generated videos online created for things that we love, hate, want and need. As the relationship between high-fashion and gaming advances to new heights, Gucci continues to manifest the connection between its heritage design language and breaking cultural boundaries. This year not only marks the house’s centenary anniversary but also the 20th birthday of Xbox, commemorated with an exclusive partnership exciting luxury and gaming aficionados worldwide. Starring DJ and presenter Emerald Lewis and genre-bending artist Kojey Radical, the second episode of Gucci Stream, “The Good Game”, sees the pair unpack the latest collaboration between the luxury fa...
The New Anthology Film ‘Horror Noire’ Rethinks the Horror Genre
A new film from Shudder titled Horror Noire is showcasing horror stories from Black directors and screenwriters. Starring a variety of actors from top-charting movies in the genre, the new anthology presents six individual narratives that are combined into a two-hour film. As the follow-up to the 2019 documentary Horror Noise: A History of Black Horror, the new film brings backs the husband-and-wife writing duo Tananarive Due for a collection of adapted stories. Other writers include Steven Barnes, Ezra Claytan Daniels, Victor LaValle, Shernold Edwards and Al Letson. Each of the six stories within Horror Noire have titles that fit the thrilling theme of the collection: “Daddy,” “Bride Before You,” “Brand of Evil,” “The Lake,” “Sundown” and “Fugue State.” The short-length se...
HyperX’s Microphone Offerings Cater to Every Level of Streaming
Gaming gear company HyperX continues to create products that cater to gamers and streamers of all levels with its trio of microphones. For audio-centric content, the stylish equipment sets a high standard for broadcast setups, providing products for both novices and experts. While HyperX’s QuadCast has quickly become a top choice for a USB condenser microphone, the company also offers the QuadCast S and SoloCast models. Each microphone provides tons of gamer appeal and are similar in tone, but offer different features to inform distinct experiences. Each of HyperX’s microphones allow users to focus on the sounds that they want to hear, so HYPEBEAST created a guide for choosing the model that best suits your style. HyperX QuadCast Standing at 10 inches tall with a sturdy black stand, the Hy...
Twitch Star Fuslie Teams Up With Dr Pepper and NTWRK For Limited-Edition Gaming Chair
Twitch sensation Leslie “Fuslie” Fu and Dr Pepper have joined forces for a one-of-a-kind collaboration with the livestream shopping app NTWRK. Aiming to create a more convenient and comfier gaming experience, the partners designed a limited-edition recliner that serves the needs of avid players without breaking their playing session. The Dr Pepper + Fuslie Gaming Chair offers a never-before-seen upgrade to gaming chairs. The sleek recliner comes with the modern addition of a built-in fridge, a design feat that required immense research and development. Capable of holding eighteen 12 ounce soda cans, players will have easy access to beverages without having to leave the comfort of their gaming set up. The custom-made chair is adorned with Fuslie’s touches including her signature, icon and a...
