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Tour L.A.’s Hottest Spots with Wes Armstrong from ‘North of the 10’
Chasing their dreams of becoming famous in Hollywood, North of the 10 is a new movie about a group of five talented friends. Featuring a cast that includes internet stars like Wes “Wuz Good” Armstrong, the movie, which is now streaming on BET+, offers a comedic spin on the adventure of trying to make it big from Chicago. Playing Shane Brooks, an aspiring dancer, Wes brings HYPEBEAST on a tour of his favorite places in L.A. where he hangs out when he’s not working. His tour begins at Goldenhour Grooming, in the San Fernando Valley, for a quick grooming session. Wes enjoys the friendly atmosphere of this barbershop and he shares that he’s been coming to get his cuts here for the last four years. Tapping in with the barbershop’s owner Jalon Webster, Wes sits down for a trim before plot...
Guillermo Andrade Speaks to Worstok’s Creative Duo About Their Eye-Catching Designs
The second episode of Forever Emerging, an original series from In The Know by Yahoo, brings together two Los Angeles-based brands who share an alternative approach to the world of fashion. Pairing established and emerging designers in a dynamic conversation, the second episode invites Guillermo Andrade of 424 to share his insights with David Friend and Rudy Grazziani of Worstok. The latest iteration of Forever Emerging captures the relationship between 424 and Worstok, which Andrade wanted in his influential store on Fairfax after discovering the brand at a friend’s gallery event. “You don’t expect that you’re going to come across cool fashion in that environment,” explains Andrade. While it’s rare to instantly connect with a brand, the conversation between Andrade and Worstok highli...
Chevrolet Celebrates Regional Musical Talent With ‘Find Your Groove’
Known for its car manufacturing legacy, Chevrolet now ventures into the realm of global music. To celebrate the launch of its All-New Chevrolet Groove SUV, the brand has teamed up with rising musical talent from across the Middle East and North Africa to feature on its collaborative Find Your Groove album. Bringing in support from Arabic hip-hop’s legendary promoter Big Hass, who recently spoke to HYPEBEAST, the latest initiative not only pushes for representation but champions a new generation of artists from across the region to pioneer a new genre titled ME-Pop. Uniting 12 diverse artists from various genres, backgrounds and nationalities, Find Your Groove crafts a perfect synergy between traditional folk sounds of the Arab world and popular western-influenced contemporary hits. This is...
The Netherlands’ Music Community Present This Issue of Zalando Street
For the latest edition of Zalando Street, a new digital magazine focusing on all realms of streetwear culture, the online retailer journeys into the Netherlands to see who’s next up in the capital’s music scene. Enlisting five musical talents from diverse genres, disciplines and ethnic backgrounds, one thing they all share is honoring the impact that the local communities have had on their creativity. Making waves by offering a unique techno twist on neo-soul and jazz, German-born, Amsterdam-based producer, Retromigration celebrates these values, “Amsterdam’s a very diverse city and has so many different nationalities and cultures living in it,” he says. “It makes the city special and it’s something that’s essential for the creative process.” For Dutch producer Lamsi, it’s this thriving me...
NFTs 101: How the Music Industry and the Way We Engage with Artists Is Evolving
The cultural relevance of crypto is undeniable, as the use of blockchain continues to infiltrate and significantly influence the worlds of art, music, fashion and more. To provide a deeper level of understanding for the space, HYPEBEAST teamed up with crypto platform Coinbase for a new series that dives into various topics related to cryptocurrency, NFTs and blockchain, and cohesively and objectively shares how different industries are adapting. In our first installment of NFTs 101, we dive into the music industry and how recent trends are hinting at how fans will engage with artists in the future. The music industry has seen major changes over the past few decades, shaping the way we consume music and interact with our favorite artists. Before the internet, CDs and cassette tapes were the...
‘OlliOlli World’ Presents a New Skateboarding Game With a Vibrant Vibe
For days when you don’t feel like skating outside, practice your kickflips and ollies in OlliOlli World, a new skateboarding video game. Developed by Roll7, the game takes place in a weird, trippy setting where characters embark on epic quests to reach Gnarvana. Releasing on PlayStation, Xbox, Nintendo Switch and PC, OlliOlli World offers single player and two asynchronous multiplayer modes. The eccentric characters of OlliOlli World have a colorful, psychedelic style to match a wide array of players. From bumble bee onesies to performance footwear, players can customize their characters’ looks, tricks and styles after earning rewards before traversing through a world with multiple, wild paths to explore. Players have the ability to customize their skateboard set-ups before discovering Rad...
Chevrolet’s ‘Find Your Groove’ Album Spotlights a New Sound in the Middle East
Coinciding with the launch of the All-New Chevrolet Groove SUV, the automotive brand has dropped a collaborative album titled Find Your Groove. Continuing to tap into its global audience, the project champions rising musical talent from across the Middle East and North Africa, and brings them together to form a new music genre, ME-Pop. For over 15 years Big Hass has been a leading figure in the Arabic hip-hop scene, making it his priority to push the sound globally. “It all started back in 2007 with my music blog. I then launched an online radio and then pushed towards the FM Radio in Saudi Arabia,” he says. Representation is key, and spotlighting emerging talent on his shows within the region as well as abroad stays at the forefront of his community-led ethos so it was only right Che...
Sole and Power Horse Come Together to Spotlight South Africa’s Skate Scene
Dubai-based arts platform Sole joins Power Horse to explore South Africa’s underground skate scene. Documented through a range of film images and a short film, the Green Shoot feature encapsulates a community of fervent skaters who are boosting the scene to a global scale. South Africa’s rising skate scene is defined by a make-do culture where skaters hit the country’s unusual mix of skate locations for a chance to flip their boards. While some spots appear almost dilapidated, others like the disused Civic Centre have grown to become an alternative playground for skating. 1 of 11 Sole 2 of 11 Sole 3 of 11 Sole 4 of 11 Sole 5 of 11 Sole 6 of 11 Sole 7 of 11 Sole 8 of 11 Sole 9 of 11 Sole 10 of 11 Sole 11 of 11 Sole In the video, a group of South Africa’s most prolific skaters including Etha...
PXG Presents “One Putt” and “Fit & Hit” Challenges at the HYPEGOLF Japan Invitational
PXG has reserved a substantial reputation for being an avant-garde golf club manufacturer, making their way to building a community worldwide. The Arizona-based golf brand was set up at the HYPEGOLF Japan Invitational with a “One Putt” and “Fit & Hit” Challenge that took place on the driving range portion at Eagle Point Golf Club in Ibaraki Prefecture, Japan. PXG’s fitting specialists have been viewed among the best in the business, working as both manufactures and fitting specialists, educated by the builders who had a hand in designing PXG clubs. And they’re avid golfers as well, following founder Bob Parsons’ motto, “I’m interested in one thing, and that’s making the finest golf equipment money can buy. If we do that and we never lose sight of that, PXG will be the most sought-after...
The Disney Bundle Now Includes Disney+, ESPN+ and Hulu
If you’re looking to settle into your couch and get cozy this winter, looks like the Disney bundle is back just in time. The Disney Bundle includes subscriptions to Disney+, ESPN+, and either the Hulu (ad-supported) or Hulu (No Ads) plan at a discounted rate, as compared to the price of each when purchased separately. The Disney Bundle returns this time only offering all three products, with no option to just bundle two of the services because well, three is simply better than two. To celebrate the new year, the Disney bundle includes access to Disney+ and its vast library of entertainment, including Disney vault movies, TV shows and originals, as well as access to Hulu and ESPN+, for just $13.99 a month. The deal saves you about $8 a month and the hassle of signing up for each indivi...
Acer Introduces a Refresh to its Popular Predator Gaming Laptops
Acer helping gamers welcome the new year by bringing the latest technology to its popular line of Predator gaming laptops. Designed to offer a beast of a gaming laptop, the Predator Helios 300 has a lightning-fast display that’s driven by the latest CPUs and GPUs. Packaged in two different sizes, this model will be available in North America in May of 2022. This laptop is all about performance. It’s powered by the latest 12th Gen Intel® Core i7™ processors, which have been built for the next generation of gaming, and also features either an NVIDIA GeForce RTX 3080 Laptop GPU or an NVIDIA GeForce RTX 3070 Ti Laptop GPU, plus 32GB of DDR5-4800 MHz memory. The top-tier hardware is complemented by a comfortably large QHD display, which comes in a 15.6-inch option and a 17.3-inch option,...
Acer Debuts the Latest Evolution of its Predator Triton 500 SE Laptop
Acer is rolling out updates across its Predator laptop lines with new models that address a variety of needs that relate to the different lifestyles of gamers. Designed for gaming and professional settings, the Predator Triton 500 SE is a laptop with a sleek style that holds extreme performance capacity. Powered by the latest processors and GPUs, the Predator Triton 500 SE will be available in North America in March of 2022 and other regions in February. To handle intense gameplay, the Predator Triton 500 SE has been upgraded to include a 12th Gen Intel® Core™ i9 processor, which has been built for the next generation of gaming, an NVIDIA® GeForce RTX™ 3080 Ti Laptop GPU and 32 GB of 5200 MHz LPDDR5 memory dish. The all-metal exterior styling is serious enough for workplace e...
