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Fan Week at the US Open Tennis Championships Returns In Stellar Fashion
The tennis world is still recovering from news of Serena Williams’ retirement and unexpected departure from the court and media circuit. The announcement of Williams’ great exodus arrives ahead of this year’s US Open slated to dominate the USTA Billie Jean King National Tennis Center in Queens, starting August 29 through September 11. Tennis fans need not fret if they’re unable to make the festivities. Fan Week is right around the corner, and this year, the six-day event has plenty of curated activations in store for eager fans. Free of charge and open to the public, Fan Week at the US Open Tennis Championships starts Tuesday, August 23 and will run until Sunday, the 28. For its anticipated comeback, Fan Week is jam-packed with exciting daily activations that will connect audiences, fans a...
OMEN 16 Levels Up to Become One of the Best Gaming Laptops On the Market
Tempest Cooling Technology enhances gaming performance via cooperation between a built-in IR thermopile sensor and OMEN Dynamic Power, within the OMEN Gaming hub, which precisely detects the machine’s CPU and GPU capacity in real time. This way, the OMEN 16 Gaming Laptop receives power optimally — it’s able to run quieter with boosted speeds and controlled temperatures especially when you’ve been in the zone for long hours of game time. Serious players and tech aficionados will be delighted to learn that in-game frame-rates are also improved through this technology.
Cîroc Brings the Ultimate Summer Vibes with New Spritz Flavors and Playlist
The last moments of summer are on the horizon, but that doesn’t mean the fun has to come to an end just yet. To keep the good energy flowing, we have curated a 35-track playlist that ranges from relaxed vibes fit for lounging by the pool to full-on party mode as we celebrate the past couple of sun-soaked months. This lively playlist includes songs by Bad Bunny, Calvin Harris, and Drake — the king of immaculate summer anthems — alongside smooth listening from Isaiah Rashad, Jay Rock, and others. All in all, this track list comes together to provide the perfect tunes to accompany hitting the beach or unwinding with your summer squad. The only thing that could possibly elevate the moment is an ice cold drink, and Cîroc’s new tropical Spritz flavors are the ideal pairing for a good time. Check...
MetaMoon Music Festival to Spotlight Asian Artists and Culture at New York’s Barclays Center
Prepare for landing as MetaMoon Music Festival brings concertgoers to an extraordinary cultural experience and celebration of the arts. The one-day festival is shining a spotlight on Asian talent and emphasizing the undeniable, widespread impact of the Asian American diaspora by connecting fans through the ultimate universal language — music. Founded by Hong Kong-based platform Graceful Media and in partnership with Live Nation, MetaMoon Music Festival will bring artists and lovers of music together to honor the Asian American experience. For years, the Asian community within the realm of entertainment has been underappreciated and underrepresented, and the inaugural festival aims to shift that norm by providing visibility to Asian artists and Asian American communities within the city. “T...
HYPEGOLF Drops: LA Golf and adidas Releases Lead This Month’s Roundup
HYPEGOLF returns with another roundup of gear, apparel and fresh kicks that dropped earlier this month. Before heading to the courses this season, make sure to revamp your golf set with Nike, adidas, LA Golf, Manors Golf and Metalwood. Dive in below to shop this month’s best products to enhance both your game and style. Nike Air Jordan 1 Low Golf “Shattered Backboard” Nike’s latest golf-centric Air Jordan 1 Low, “Shattered Backboard,” arrives in white tumbled leather with orange and black colorblocked paneling at the tongue, toe box and heel counter. The mixed pairing of suede and nylon amplifies the silhouette’s textural components, down to the orange outsole, equipped with rubber grooving for optimal traction on the course. A colorful, sporty golf sneaker, “Shattered Backboard” is a punc...
NorthStar Bets Gets Fans Into the Single-Sports Betting Game
As Ontario opens its doors to legal single-sports betting and online casinos, homegrown iGaming operator NorthStar Bets is introducing its new online casino and sportsbook platform that provides a uniquely local, content and insights-driven user experience. More than just another platform in a sea of options, NorthStar Bets is designed to provide consumers with an immersive and interactive game and wagering experience. Working alongside its dedicated in-house content team, Canadian sports media and industry experts, and premier technology partners, NorthStar Bets is offering consumers a new way to play. Here’s a breakdown of what you need to know. Understanding Single-Sports Betting in Ontario Prior to April 4, 2022, Ontario gaming enthusiasts and sports fans were limited to placing “parla...
Experience the New LA Golf Putter at HYPEGOLF Clubhouse
LA Golf has built a reputation for its innovative putters and shafts, meticulously made by hand in California. Having partnered with professional golfers Dustin Johnson, Bryson DeChambeau and Michelle Wie West, the label integrates player-centric feedback from the industry’s most influential players to inform its design process and elevate performance. The brand hits a sweet spot with its new LA Golf Putter, introducing the first-ever all-carbon head. Compared to blade putters and traditional stepless steel shafts of the same weight, the all-carbon putter allows for a larger sweet spot thanks to the carbon composite and large diameter anti-vibration shaft. The Descending Loft Face Technology delivers steady launch angles for a more precise and predictable roll. The LA Golf Putter eliminate...
CIDERGIRL Drops “Hikosen” Music Video With DHL FAST-TRACK
Spotlighting emerging acts across the world, DHL’s FAST-TRACK program is its new venture into the music realm. For the latest episode, the global logistics brand has partnered with Tokyo-based J-pop collective CIDERGIRL. As the third act to join the initiative, DHL has created a conceptual music video for the band’s single “Hikosen” from the album series SODA POP FAN CLUB. With the track’s lyrics referencing airships, adapting the single into a music video was a perfect fit for DHL. Inspired by anime, the visuals follow the protagonist Lily’s journey on a quest to unveil the contents of a mysterious package. HYPEBEAST spoke with Yurin, Tomo and Fujimura of CIDERGIRL to discuss the band’s formation, creative process as well as the latest partnership with DHL. HYPEBEAST: Tell us about your j...
Don C on Basketball Culture, Fashion and the Influence of ‘NBA 2K’ on Both
The influence of basketball culture on designer and Just Don founder Don C‘s creative pursuits is as strong as his roots in his native Chicago. While that connection is obvious in roles like serving as Creative Strategy and Design Advisor for the Chicago Bulls, it also comes through in NBA 2K22, in which his real life designs are available to wear in the virtual world. “Pretty much everything I do is inspired by basketball culture,” says Don. Like the game itself, he’s a true force operating at the intersection of sports and style. With the release of NBA 2K22, Don C reflects on his relationship with basketball and fashion, and the inseparable dynamic of both in pop culture — a phenomenon that the NBA 2K franchise has tapped into since its inception. Since the late-‘90s, the many iteration...
Unboxing: Topps 2021 The Brooklyn Collection
For as long as Topps has been around, the longtime company has always been about giving the people what they want. Dating all the way back to 1938, when Topps, which began as a Tobacco distribution business, switched gears to head into the bubblegum industry, and then ofcourse eventually trading cards, the brand has remained true to its lineage of providing their consumer base with not only the products they desire, but also the products they didn’t know they needed. Topps has had an innate sense for being in the right place at the right time and now with the release of its latest 2021 “The Brooklyn Collection,” this good faith pattern continues. Right on time for the Holidays too, Topps is giving fans what they’ve wanted and more by reimagining lost designs of the past. Journeying into th...
Singer Cat Burns Turns Her Commute Into a Ride of Inspiration
Ahead of Earth Day 2022, evian continues its sustainability journey by teaming up with MATE on a limited-edition e-bike. Aiming to encourage more sustainable ways to travel, the brands hope this partnership will inspire younger generations to swap gas guzzling car journeys for the healthier and more sustainable option of riding a bike. evian and MATE call on free-spirited singer and songwriter Cat Burns to test out the bike in light of its forthcoming launch. Aligned in their efforts to act more sustainably, Burns has been an advocate of caring for the environment throughout her musical journey. Her unconventional edge in the scene — from conveying her LGBTQ+ story in her lyrics to releasing sustainable merchandise — is what makes her stand out from the crowd, and she isn’t stopping there....
Five Reasons Why Sonic the Hedgehog Is A Truly Iconic Character
The beloved blue video game character Sonic the Hedgehog returns to the big screen in a new movie, Sonic the Hedgehog 2. Produced by Paramount, Sonic the Hedgehog 2 follows the latest adventure of Sonic and his friends in a high-tech, high-speed world. Sonic’s distinct appearance, heroic personality and unusual powers have captivated fans across different creative realms including film, games, music and fashion. Before the latest movie with Sonic the Hedgehog arrives, HYPEBEAST is looking back at the top five reasons why he’s reached icon status. After being introduced as Sega’s new mascot in 1991, Sonic the Hedgehog starred in an extremely popular video game. Selling millions of copies and, eventually, starring in over 90 games, Sonic’s unique design and bright blue color have made h...
