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Experience the New LA Golf Putter at HYPEGOLF Clubhouse
LA Golf has built a reputation for its innovative putters and shafts, meticulously made by hand in California. Having partnered with professional golfers Dustin Johnson, Bryson DeChambeau and Michelle Wie West, the label integrates player-centric feedback from the industry’s most influential players to inform its design process and elevate performance. The brand hits a sweet spot with its new LA Golf Putter, introducing the first-ever all-carbon head. Compared to blade putters and traditional stepless steel shafts of the same weight, the all-carbon putter allows for a larger sweet spot thanks to the carbon composite and large diameter anti-vibration shaft. The Descending Loft Face Technology delivers steady launch angles for a more precise and predictable roll. The LA Golf Putter eliminate...
CIDERGIRL Drops “Hikosen” Music Video With DHL FAST-TRACK
Spotlighting emerging acts across the world, DHL’s FAST-TRACK program is its new venture into the music realm. For the latest episode, the global logistics brand has partnered with Tokyo-based J-pop collective CIDERGIRL. As the third act to join the initiative, DHL has created a conceptual music video for the band’s single “Hikosen” from the album series SODA POP FAN CLUB. With the track’s lyrics referencing airships, adapting the single into a music video was a perfect fit for DHL. Inspired by anime, the visuals follow the protagonist Lily’s journey on a quest to unveil the contents of a mysterious package. HYPEBEAST spoke with Yurin, Tomo and Fujimura of CIDERGIRL to discuss the band’s formation, creative process as well as the latest partnership with DHL. HYPEBEAST: Tell us about your j...
Don C on Basketball Culture, Fashion and the Influence of ‘NBA 2K’ on Both
The influence of basketball culture on designer and Just Don founder Don C‘s creative pursuits is as strong as his roots in his native Chicago. While that connection is obvious in roles like serving as Creative Strategy and Design Advisor for the Chicago Bulls, it also comes through in NBA 2K22, in which his real life designs are available to wear in the virtual world. “Pretty much everything I do is inspired by basketball culture,” says Don. Like the game itself, he’s a true force operating at the intersection of sports and style. With the release of NBA 2K22, Don C reflects on his relationship with basketball and fashion, and the inseparable dynamic of both in pop culture — a phenomenon that the NBA 2K franchise has tapped into since its inception. Since the late-‘90s, the many iteration...
Unboxing: Topps 2021 The Brooklyn Collection
For as long as Topps has been around, the longtime company has always been about giving the people what they want. Dating all the way back to 1938, when Topps, which began as a Tobacco distribution business, switched gears to head into the bubblegum industry, and then ofcourse eventually trading cards, the brand has remained true to its lineage of providing their consumer base with not only the products they desire, but also the products they didn’t know they needed. Topps has had an innate sense for being in the right place at the right time and now with the release of its latest 2021 “The Brooklyn Collection,” this good faith pattern continues. Right on time for the Holidays too, Topps is giving fans what they’ve wanted and more by reimagining lost designs of the past. Journeying into th...
Singer Cat Burns Turns Her Commute Into a Ride of Inspiration
Ahead of Earth Day 2022, evian continues its sustainability journey by teaming up with MATE on a limited-edition e-bike. Aiming to encourage more sustainable ways to travel, the brands hope this partnership will inspire younger generations to swap gas guzzling car journeys for the healthier and more sustainable option of riding a bike. evian and MATE call on free-spirited singer and songwriter Cat Burns to test out the bike in light of its forthcoming launch. Aligned in their efforts to act more sustainably, Burns has been an advocate of caring for the environment throughout her musical journey. Her unconventional edge in the scene — from conveying her LGBTQ+ story in her lyrics to releasing sustainable merchandise — is what makes her stand out from the crowd, and she isn’t stopping there....
Five Reasons Why Sonic the Hedgehog Is A Truly Iconic Character
The beloved blue video game character Sonic the Hedgehog returns to the big screen in a new movie, Sonic the Hedgehog 2. Produced by Paramount, Sonic the Hedgehog 2 follows the latest adventure of Sonic and his friends in a high-tech, high-speed world. Sonic’s distinct appearance, heroic personality and unusual powers have captivated fans across different creative realms including film, games, music and fashion. Before the latest movie with Sonic the Hedgehog arrives, HYPEBEAST is looking back at the top five reasons why he’s reached icon status. After being introduced as Sega’s new mascot in 1991, Sonic the Hedgehog starred in an extremely popular video game. Selling millions of copies and, eventually, starring in over 90 games, Sonic’s unique design and bright blue color have made h...
NBA Celebrates European Players With Top 10 Vote
As the NBA celebrates its landmark 75th anniversary season, the global basketball league has asked fans to decide their All-Time NBA European First and Second teams as part of the NBA 75 Euro Vote campaign. While the NBA continues its annual MVP awards for current players, the NBA 75 Euro Vote campaign intends to pays tribute to both the past and present – honoring European players, moments and jerseys throughout its history. The All-NBA European First and Second team vote marks the final category in the campaign. From the early pioneers such as Toni Kukoc or the late Drazen Petrovic, to reigning NBA champ Giannis Antetokounmpo and last season’s MVP Nikola Jokic, fans can pick their top 10 from a shortlist of European stars that they think have left an enduring impact on the court. To cas...
‘Ghostwire: Tokyo’ Releases for PlayStation 5 and PC
The long-awaited supernatural action-adventure game, Ghostwire: Tokyo arrives online and in-stores exclusively for PlayStation 5 and PC users today. Following the release of The Evil Within, Tango Gameworks returns with a mystical thriller where players traverse a futuristic Tokyo, Japan, overrun by the mysterious Hannya, a supernormal figure responsible for vanishing 99% of Tokyo inhabitants. The title merges cyberpunk and fantasy genres, inviting you, the chosen protagonist, to venture into the spiritual underbelly of Tokyo. Ghostwire: Tokyo sets itself apart from familiar action-adventure titles by incorporating Japanese mythology and paranormal folktales into its gameplay. Players will use magic-themed combat like Ethereal Weaving, a series of hand gestures to cast ...
Dominic Calvert-Lewin Shares a Lesson on Defining Your Personal Style
With Braun enlisting Dominic Calvert-Lewin as its first UK ambassador, the Everton footballer stars in the brand’s latest campaign that centers on expressing individuality through style. Equipped with the latest Braun Series 7 shaver, Calvert-Lewin explores the importance of its versatility for adapting your facial hair look to match a bold and experimental personal style. Swapping his pitch tricks for fashion tips, this isn’t the first time that Calvert-Lewin has dipped his toes into the world of experimental styling. In fact, the footballer has made it his mission to break down the barriers between the prevailing stiff masculinity associated with the sport and more playful dressing, “You live a very strict life as a professional athlete” he says. “So I guess what I wear is a chance to ex...
8 Things to Expect in ‘Ghostwire: Tokyo’
Where after-dark, neon-bathed Tokyo meets the world of Japanese yokai, there is Ghostwire: Tokyo. A new supernatural action-adventure console game exclusively for PlayStation 5 and also on PC, Ghostwire: Tokyo is the latest title from the developers of cult favorite horror survival game The Evil Within by Tango Gameworks. Based in the Japanese capital, players traverse a Tokyo overrun by deadly spectral beings in search of an occultist responsible for vanishing millions of the megacity’s inhabitants in an instant. Following the game’s recent announcement, HYPEBEAST delves into eight aspects which make Ghostwire: Tokyo an unprecedented gaming experience. 1. Japanese Urban Legends Brought to Life The teeming environs of Ghostwire: Tokyo are inhabited by various Japanese folktales, brought to...
By Rotation Is Hosting a Designer Car Boot Sale With Proceeds Going Towards Nova Ukraine
By Rotation is hosting its first-ever designer car boot sale on Saturday, 19 March, at the brand’s Marylebone shop. In addition to major discounts on gorgeous brands like Jacquemus, Poster Girl, and Balenciaga, the sale will be made even sweeter with each £10 entry ticket being donated directly towards Nova Ukraine (a nonprofit organisation dedicated to providing humanitarian aid to the people of Ukraine and raising awareness about Ukraine around the world). “Heading into spring people always do a big wardrobe clear out and with our new resale feature that launched at the beginning of 2022, we are bringing the experience IRL at our Marylebone pop-up,” By Rotation founder Eshita Kabra-Davies said in a press statement. “Aside from spending a wonderful day finding fash...
Macron and the Canadian Premier League Unveil League Kits Ahead of the 2022 Season
Ahead of the 2022 season, sportswear company Macron and the Canadian Premier League have unveiled the primary kits of its eight clubs: HFX Wanderers FC, Atlético Ottawa, York United FC, Forge FC, Valour FC, FC Edmonton, Cavalry FC and Pacific FC. Each jersey is uniquely-designed to represent the cultural distinctions of each club, outfitted with custom graphics emblematic of their respective communities. In working with Italian sportswear company Macron, the CPL is one of the few leagues with custom-designed kits league-wide. The kits are designed from high-quality eco-fabrics derived from 100% PET recycled polyester certified by the Global Recycle Standard. Starting today, fans can shop the official 2022 league kits via their respective teams’ sites. To kick off the season, take a closer ...
