Sara Choi has been a car enthusiast since she can remember. Her first job was at a tuning shop, and from there, her passion took off. Choi now enjoys life in the fast lane, drifting cars and streaming with her advanced driving sim setup, which allows her to carry a love for adrenaline onto the screen as well. Gaming not only helps Choi improve her real-life skills, but it connects her to a community of others who share a love for racing. Facebook Gaming has allowed Choi to hone her driving prowess while also uniting with others who share her affinity for cars, driving, and Pokémon Go when the racing stress kicks in. Choi discusses how gaming intersects with her hobbies and lifestyle and additionally lets us in on her gaming setup and the five items she can’t live without. Hypebeast: Can yo...
Earlier in September, Grammy Award-Winning duo The Chainsmokers unveiled an immersive music experience on Roblox called Festival Tycoon — the first-ever artist-themed experience in the metaverse. The Chainsmokers Concert Experience celebrated the launch of Festival Tycoon and became the all-time, highest-rated concert performance in the history of the Roblox platform. The concert, developed in partnership with Gamefam, included a virtual set including singles from the duo’s latest album, So Far So Good. [embedded content] The Chainsmokers Concert Experience is now the highest-rated concert performance in the history of the Roblox platform, receiving an 84.5% player rating — the highest on Roblox in terms of fan rating and approval. Fronted by Gamefam, Columbia Records and Sony Music E...
As gaming culture has evolved, it has grown to be even more multifaceted and gamers are no longer identified simply by the games they play. Our new series, Choose 5, was created in partnership with Facebook Gaming to showcase how the platform’s creators defy any label, as they intersect their love of gaming with other passion points to push streaming forward. Facebook Gaming is a multi-faceted global streaming platform for audiences of all walks of life. Gamers, athletes, musicians, and more are brought together upon a common love for video games, but the interactive qualities of the collaborative interface shine a light on the lifestyles that intersect with the platform outside of gaming as well. Max Rhyms is the ideal embodiment of a multi-hyphenate gamer. Not only does he use Facebook G...
MARVEL SNAP has globally launched for mobile and PC. The highly-anticipated card battler lets players put together a dream team of Marvel heroes and villains for head-to-head showdowns in the Marvel Multiverse. Battles take only three action-packed minutes and users must win “locations” in order to upgrade their card collections and receive more cards. MARVEL SNAP gives players the unprecedented ability to summon and unleash more than 1000 cards at launch, featuring many fan-favorite heroes and villains in the Marvel universe. Characters are rendered in eye-popping illustrations from world renowned artists. Developed by Second Dinner, the game is easy to learn with fun character voice overs, engaging sounds and visual effects that really make MARVEL SNAP a captivating gaming experience for...
As gaming culture has evolved, it has grown to be even more multifaceted and gamers are no longer identified simply by the games they play. Our new series, Choose 5, was created in partnership with Facebook Gaming to showcase how the platform’s creators defy any label, as they intersect their love of gaming with other passion points to push streaming forward. Facebook Gaming has already established itself as one of the largest platforms for gamers and creators to earn money from live streams, short-form Reels, and VODs. Now, the global streaming and creation platform has set out to demonstrate its role as a place where individuals of all interests, whether that be music, sports, or culture, can connect over a love of gaming. Markus Randle’s multifaceted persona coincides with that of the i...
MODERN, MUSIC, LIFESTYLE Multi-platinum singer-songwriter of iconic tracks such as “all the kids are depressed,” “comethru” and “you were good to me”, Jeremy Zucker continues his collaboration with LG Electronics (LG). After having spent the last summer with LG’s innovative products, the artist introduces the equipments that have elevated his creative process, both on the road for his recently wrapped European tour, and at home. From the powerful and mobile LG gram, the premium and adaptable UltraWide monitor, to the next-generation LG CineBeam, LG’s innovative products have quickly become inseparable creative tools for the multi-hyphenate artist. Zucker’s music is reflective of his personality – universally empathic, calm and composed. Guitar-based indie-pop with influences from electroni...
Hypebeast and mobile e-commerce streaming platform POPSHOP LIVE have announced media personality Rama Sall, a.k.a. Bling, as the new host of its upcoming livestream series slated to air on October 5. The series will present up-and-coming brands and on-trend drops in home decor and outdoor gear, hosted by fashion influencer Bling. POPSHOP LIVE is a livestreaming shopping app at the intersection of social, e-commerce and entertainment, founded by Dan Dan Li. The company aims to empower millions of sellers by equipping them with the tools needed to run and manage a dedicated customer base, while providing an exciting and interactive live-viewing experience for communities interested in tech, fashion, gaming and more. Chosen from a handful of candidates, Bling demonstrates a captivating on-air...
Spotify announces its latest music-themed portal on Spotify Island, Planet Hip-Hop, following the success of K-Park — a whimsical experience dedicated to the vibrant world of K-Pop — that launched earlier in the year. Planet Hip-Hop is a digital destination that will connect fans of the genre to futuristic landscapes inspired by today’s contemporary hip-hop artists. Planet Hip-Hop inspires creative artist and fan interactions within the Roblox metaverse through music-inspired quests and unlockable content. Planet Hip-Hop is now in orbit ? Take a trip to our new futuristic #SpotifyIsland portal on @Roblox now ? https://t.co/jrp6JaNYKs pic.twitter.com/tTGhft4gp9 — Spotify (@Spotify) September 21, 2022 Planet Hip-Hop embodies elements of the genre expressed through immersive cityscapes render...
Debuted on September 20 at the Metrograph Theater in New York City, the WhatsApp film, Naija Odyssey, explores the importance of international connectivity through the lens of NBA All-Star MVP Giannis Antetokounmpo. The storyline is a Nigerian twist on The Odyssey by Homer, which is the story of the Greek hero Odysseus who travels the world trying to get back home. The Greek and Nigerian basketball star’s journey mirrors the epic Greek poem and exemplifies the significance WhatsApp has had in connecting individuals to their community back home. Touching on the plurality of Antetokounmpo’s heritage, Naija Odyssey showcases the basketball star’s rise all while facing the challenges of being apart from loved ones. The platform WhatsApp has been central to Antetokounmpo’s connectivity with fam...
Grammy Award-winning duo The Chainsmokers are set to unveil an immersive music experience that invites Roblox players and music fans around the world to create and perform in their own music festival. Created by leading Roblox developer Gamefam, Festival Tycoon will provide an authentic look at the music duo’s sensational festival and concert performances, allowing gamers and fans of electronic and pop music to build their own version of music festivals including lighting design, pyrotechnics, merch booths, campgrounds, backstage VIP areas, amusement park rides, helipads and more. Fans will also be invited to virtually share the stage with The Chainsmokers and other musical acts and perform in rhythm games to some of the duo’s biggest hits. [embedded content] Festival Tycoon marks the firs...
Golf’s country club culture isn’t for everyone but it’s a modern necessity towards keeping the sport’s thriving community and more prestigious traditions alive and well. For those who seek the game beyond the country club setting or are just getting into the sport, public courses and driving ranges are more accessible options. However, in terms of versatility and convenience, indoor golfing hits the sweet spot, and this is where Five Iron Golf steps in to offer something new for players of all levels. Five Iron Golf’s vision for indoor golf involves delivering fun and elevating the community through inclusivity, fashion and sports fandom. So where the country club offers an exclusive oasis in the traditional context — think expansive ranges, finely-aged cigars and blinding white polos — Fi...
Forever Emerging, presented by In The Know by Yahoo, is an an ongoing series that invites established and emerging designers to engage in unique conversations. The latest episode puts a spotlight on Alex Erdmann a.k.a 2Tone and Chris Printup a.k.a Spanto, founders of LA clothing brand Born X Raised. In the newest profile, 2Tone and Spanto of BXR find inspiration for their streetwear line through personal histories and real-life interactions. They document their communities through the various graphics and themed collections within their apparel label. Connecting their brand to the next generation of creatives, the Born X Raised duo speaks with with clothing designers Phx and Jack on the power of relationships, especially connections with the older generation who can mentor and guide y...