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The INSTAX MINI EVO™ Hybrid Camera Captures Special Moments and Places in a New Light
INSTAX instant products allow creatives to capture experiences spent with loved ones or friends. Still, the magic of the INSTAX instant cameras, Smartphone printers, and accessories truly lie in the creativity and spontaneity that the brand itself inspires. Along with allowing individuals to capture a moment or a special place in time, INSTAX products also allow people to connect.To highlight the INSTAX MINI EVO™ hybrid camera (which boasts both instant and digital technologies) and its dynamic photo and lens effects, the INSTAX brand team turned to Brandon “Jinx” Jenkins, a Brooklyn-based, multimedia creative who channels his energy through multiple mediums — as a journalist, podcast, and television host, photographer, and DJ. Jenkins is originally from New Jersey but often travele...
Major League Soccer x adidas Release Newest Kits for 2023 Season
For its grand return, Major League Soccer and adidas have unveiled a new arsenal of Club kits dedicated to the Eastern and Western Conferences ahead of the 2023 inaugural season. For those of you looking to rep your favorite city, the below roundup spotlights reigning Clubs that’ll surely make a splash this season, including the Seattle Sounders FC, Nashville SC, the New York Red Bulls, LAFC, LA Galaxy, St. Louis CITY SC, Minnesota United FC, Inter Miami CF, Charlotte FC, the Colorado Rapids and the Philadelphia Union. Fret not, however, the new Club jerseys span the likes of Dallas, Kansas City, to Orlando, so players and sports fans alike can flaunt their Club pride from the stadium benches to the city streets.With news of LA Galaxy hosting intercity rival LAFC at the Rose Bowl Stadium o...
Tattoo Artist Dr. Woo Reveals the ‘Silent Dancer,’ a Customized LiveWire ONE Electric Motorcycle
LiveWire recently partnered with bike builder Mikey Ojeda, founder of Bleach Design Werks, to customize a LiveWire ONE for tattoo artist Brian Woo, a.k.a. Dr. Woo. "Silent Dancer" is the first of a series of customized bikes featured in CURRENT, a LiveWire Design Co-Op presently housed at Race Service in LA. As a part of this series, the duo also created a conceptual moto-themed capsule inspired by vintage Japanese workwear. Since getting back into riding, the LiveWire ONE offered a fitting canvas for Dr. Woo, having already stepped into the world of EV with his Porsche Taycan. Back in the day, the in-demand tattooist remodeled choppers and worked on custom-built bikes. The release of the LiveWire ONE encouraged him to explore what electric motorcycles have to offer. “I think there is a co...
Spotify Joins Cottonfest to Celebrate South Africa’s Prominent Hip-Hop Culture
For the second year running, Spotify partners with South Africa’s Cottonfest to highlight the country’s homegrown hip-hop culture as well as support the local artists that are putting a unique spin on the genre.Through a new installation placed at the festival and on billboards across the country, the music streaming service presented its new visual campaign “In Black & White: Wall of Legends”. Created in collaboration with multi-media agency The Kinetic, industry expert Bradley Williams, and Returning Home to Create founder Mpumelelo Mfula, the 10 minute video carefully explores the long-standing history of hip-hop in South Africa. Using impactful monochromatic visuals, it showcases an extensive library of the genre’s artists and DJs. The campaign aims to educate those passing by on the p...
Inside the Creative World of Warchieff and Chndy
When you think of the Middle East's burgeoning arts scene, two multi-faceted creatives are spearheading its rise: Chndy and Warchieff. Co-founding Badiya Studio and Jazzy Spa Sounds, their work has been dominating the region, leading to their MDLBEAST Records collaboration. For this episode of HYPEBEAST Diaries, we follow the duo as they take us through their creative process leading up to Soundstorm, Saudi Arabia’s premiere music festival.Gaining traction on social media with his quick, amateur drawings of celebrities in real time, Saudi-born Mohammed Al Hamdan also known as Warchieff, creates from experience. “I’ve always struggled to express myself, my ideas and emotions,” he says, so using a variety of art forms helps to convey his message. Based in a region that possesses a rich cultu...
New Balance’s “Runlock” Rewards Hits the Streets in a Motivational Campaign
Introduced last month, New Balance’s “Runlock” campaign aimed to support its community of runners in staying dedicated to the sport in 2023.Prompting runners to complete 30 km in 30 days, the “Runlock” challenge was initiated to combat the common tendencies of slowing down activity in the cooler season. It also aims to invite new runners to take part in the sport, promoting its easy accessibility and instant benefits within its launch campaign.Over January, regular runners and new participants undertook the challenge, tracking their progress on the popular running app Strava. Taking a look into these daily adventures, Hypebeast followed Michelle Dzumbunu, Emma Oudiou and Anna-Luisa Ruther in a three-part monologue. Along the way, the avid runners reflect on what the sport means to them and...
Guillaume Marmin Intersects Sound and Light in New Installation for Jaeger-LeCoultre
The Stellar Odyssey series by Jaeger-LeCoultre has already proved to be the must-see showcase for watch fanatics this year. Examining time through art, science and most importantly watchmaking, it showcases the work of experts in each field to bring a rounded experience to the exhibition.Following its debut at Watches and Wonders, the brand revealed that Dubai would host the first stop of its global tour with a dedicated selection of time-interpreting pieces. From installations to illusions, these pieces are the product of months of work by Jaeger-LeCoultre’s talented community of makers including visual artist Guillaume Marmin.In his technical installation, Marmin uses a complex light-bending discipline to balance the laws of physics with the more artistic forms that come from light and i...
New Balance’s “Runlock” Rewards Hits the Streets in a Motivational Campaign
Introduced last month, New Balance’s “Runlock” campaign aimed to support its community of runners in staying dedicated to the sport in 2023. Prompting runners to complete 30 km in 30 days, the “Runlock” challenge was initiated to combat the common tendencies of slowing down activity in the cooler season. It also aims to invite new runners to take part in the sport, promoting its easy accessibility and instant benefits within its launch campaign. Over January, regular runners and new participants undertook the challenge, tracking their progress on the popular running app Strava. Taking a look into these daily adventures, Hypebeast followed Michelle Dzumbunu, Emma Oudiou and Anna-Luisa Ruther in a three-part monologue. Along the way, the avid runners reflect on what the sport means to them a...
Sean Wotherspoon and Greg Yüna Tease Custom Wedding Bands Inspired by Kenya Barris’ Netflix Film ‘You People’
Kenya Barris, the creator of ABC’s hit series black-ish, makes his feature film directorial debut with You People, officially now streaming on Netflix. The buzzy comedy explores the trials of navigating a cross-cultural relationship in the 21st century and features a star-studded cast led by Jonah Hill, Lauren London, Eddie Murphy, Julia Louis-Dreyfus, David Duchovny, Nia Long and more. At its core, You People is a modern love story that unpacks the intricacies of blending families in an age of social polarization.When hip-hop lover and sneakerhead Ezra Cohen (Hill) mistakes Amira Mohammed (London) as his rideshare driver, the two eventually hit it off over a mutual love for the iconic SW Nike Air Max 1/97 and soon begin building a relationship toward marriage. Their respective families — ...
Wu-Tang Clan, Nas, Little Simz and The Prodigy Amongst World-Renowned Parklife Line-Up
Manchester’s celebrated Parklife Festival announces its full 2023 line-up, slating seven acclaimed headline artists across the two-day event. Returning to its Heaton Park stomping ground, the latest installment will expand from eight stages – including the famous Valley, Hangar and Main stages – to a total of 10 kitted out spaces. The new additions amplify Parklife’s prodigious status as the UK’s largest metropolitan festival, set to welcome more attendees than ever before. Across the stages, a number of household names in hip-hop, rap and indie rock will join its signature offering of electronic DJs. On the staggering headline bill, Parklife taps Manchester’s very-own Aitch in a UK festival exclusive, as well as The Prodigy who gear up for their first performance since 2018. In an homage ...
How to Drift With Arisa Mizuhara and the Toyota GR86
For the latest installation of Hypebeast’s How To series, we’ve tapped Arisa Mizuhara, a professional rally car and drift driver from Japan. In this presentation, she breaks down some simple steps on how to drift utilizing the Toyota GR86. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) While already a global star in the sport, Mizuhara continues to make her presence known through her social media accounts like Instagram and her very own YouTube channel TokyoDriftGirl-Arisa-, where she showcases her life and role in the world of drifting and rally car racing. In some episodes, she’s seen building out cars, profiling car parts and of course, getting behind the wheel for some viral worthy drifting clips. Some of today’s most popular automotive platforms like Hoonigan, GT C...
WhatsApp Partners with Tems to Explore the Power of Self-Expression
Expanding the possibilities of daily messaging, WhatsApp announces the integration of new customizable Avatars. To celebrate the launch, the app places a spotlight on its creative community in the “Say More with Avatars” global campaign, discovering how new forms of communication can aid expression. Grammy and Oscar nominated singer-songwriter Tems leads the campaign with her own journey in connectivity. Exploring new ways to forge stronger and more authentic connections with WhatsApp Avatars, the partnership between WhatsApp and Tems aims to showcase its creation, connection and community. Hypebeast spoke to the artist on the role of the platform in her career, “WhatsApp allows me to stay connected to all of my communities. I am constantly sending voice memos and capturing ideas so it is ...
