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This Jameson Drop Is Set to Make St. Patrick’s Day a Musical Affair
Falling on March 17, this year’s St. Patrick’s Day celebrations sees whiskey label Jameson harness its Irish heritage to launch a special series of collaborations off the back of its global music program Distilled Sounds. Similarly titled “Triple Distilled,” the three-part release taps into the cornerstones of the respective day, specifically the themes of community and music. Reflecting on the collaborative series, Jameson’s International Marketing Director Joao Rozario shares, “The magic happens when these worlds collide—when music, style, and whiskey all meet in a shared passion for their craft. This launch on St. Patrick’s Day is the perfect way to celebrate the connections we make through the things we love.”The first of the three drops is led by the brand’s dedicated Distilled Sounds...
Maserati GT2 Stradale Goes Full Throttle on the Andalusian Coast
Deriving from its MC20 halo project, Maserati’s GT2 Stradale began life as a blueprint that merged the race-ready performance of its sister sportscar with the comfort of long-distance vehicles. Though it was an ambitious design, the model went on to become the brand’s most powerful road-legal car when it entered the market last August. Fast forward to six months later and the GT2 Stradale has touched down on Spain’s Andalusian coast in all its shining colorways. Lined up under the shade of nearby olive trees, the cars were brought in by Maserati for a multi-day on-road driving experience that invited a group of petrolheads to get behind the wheel in a rare first-hand look. With a plan to drive from the mountainside tracks to Circuito Ascari, Hypebeast followed the journey in a new Day in t...
See How Celebrity Nail Artist Coca Michelle Creates An Exclusive Desperados-Inspired Vibe Nail Set
Desperados has launched its latest campaign titled “The Beer with Latin Vibe” ushering in a new era for the brand.Having recently announced the appointment of Latin GRAMMY award-winning OVY ON THE DRUMS as its artistic director -- celebrating the highly influential Latin music scene -- the news was accompanied by the release of the hit single “GUAO GUAO” by the Colombian artist and Venezuelan rapper MICRO TDH.Breaking down the background of the collaboration, OVY ON THE DRUMS says, “I worked closely with my friend MICRO TDH to bring the perfect vibe and catchy lyrics to the track ‘GUAO GUAO’, which encompasses everything Desperados’ new campaign stands for. The track has such a great feeling — it’s got a timeless sound that globally transcends the Latin Vibe into all cultures all over the ...
BRED Abu Dhabi Announces PARTYNEXTDOOR, Nas and Cairokee Among First Headline Acts
BRED Abu Dhabi, presented by Hypebeast is returning for 2025. After a hugely successful 2024, the neo-culture festival arrives bigger and better with this year’s edition taking on a new larger location to accommodate even more visitors.As in past years, expect the five-day festival to bring an unforgettable mix of music, fashion, art, food, culture, sports, and gaming to the forefront to celebrate the fusion of diverse subcultures within the region.Having recently enlisted The Synaptik, Asayel, and Karim Osama to premier the hit single “HENA” celebrating its distinct neo-culture identity — BRED Abu Dhabi now announces the first headline music acts. Following last year’s huge sets from Metro Boomin’, Offset, Don Toliver, and Ty Dolla $ign — this year aims to level up the international and r...
Dainese Celebrates Valentino Rossi’s 46th With Exclusive Anniversary Kit
In motorsports, few names command as much reverence as Valentino Rossi. The MotoGP icon is celebrating his 46th, a number synonymous with his legacy, spanning nine world titles, seven premier class championships and a staggering 115 Grand Prix victories across all classes. It’s a career unmatched and one Dainese — a longtime supporter of Rossi — is commemorating with an exclusive anniversary kit.The Soleluna Vale46 Anniversary Kit marks Rossi’s milestone birthday on February 16, 2025, embodying his unmistakable style with opulent gold leaf details and arresting accents that pay homage to his come-up story. Valentino inherited his race number from his father, Graziano Rossi, who used it in the World Championship. In 2022, MotoGP officially retired the number honoring Rossi's indelible contr...
BRED Abu Dhabi Announces Return for 2025 With Neo-Culture Anthem
As BRED Abu Dhabi, presented by Hypebeast gears up to host its third annual event in April, the contemporary festival joins forces with three artists to launch an exclusive track celebrating its distinctive neo-culture identity. Those less familiar with the four-day event only need to look to last year’s fixture for a taste of its diverse streetwear, art, and music offerings. On its vast stages, BRED Abu Dhabi welcomed the likes of Offset, Metro Boomin, and Don Toliver while retail pop-ups came courtesy of ASICS, Footlocker, and Sneaker District. Over its two years, however, what has stood out as one of the most unique attractions is its expansive curation of talent from around the world as well as closer to home in the Middle East. Its regional focus is what brought organizers to create i...
Chivas Regal Fuels Excitement for Its Scuderia Ferrari HP Partnership
Last month, Chivas Regal announced its move into the racing world, signing a multi-year partnership as Scuderia Ferrari HP’s Official Team Partner. For its first Formula 1 deal – in fact, the first-ever motorsport deal in the brand’s history – Chivas Regal has shared that it intends to spotlight life off the track over its tenure. Sharing a look behind-the-scenes through exclusive content and live experiences, it plans to tell the stories of its drivers and Scuderia Ferrari HP’s dedicated fanbase, the Tifosi, as well as the team members that we wouldn’t typically get to see. In an official statement, CEO of Chivas Brothers Jean-Etienne Gourgues said, “This partnership marks a significant gear shift as we accelerate into a new era in sports culture for Chivas Regal. Since its foundation, Sc...
Hiroshi Fujiwara Kicks Off Maserati’s Exclusive Fuoriserie By Series
In the latest chapter of their influential partnership, Maserati and Hiroshi Fujiwara join forces to design the first-ever bespoke supercar in the brand’s Fuoriserie By collection. The new series is inspired by the Trident customization program, similarly named Fuoriserie, which gives customers the chance to tailor and modify their prospective supercars into a one-of-a-kind automobile. In celebration of this service, Fuoriserie By is set to invite past Maserati collaborators to put their spin on the most famous models it has produced to date. For his exclusive edition, Fujiwara takes on the MC20 Cielo as a base for his designs. With an affinity for classic cars – as expressed to Hypebeast back in 2021 – the Fragment founder presents two sleek and minimalist versions of the supercar that si...
How Mercedes-Maybach S-Class Has Kept Up with the Changing Face of Luxury
Through generations of refining and redesigning, the Mercedes-Maybach S-Class has remained a symbol of luxury and comfort-focused design. Having sold thousands of models worldwide, the series continues to be a go-to for those in the market for a high-end sedan. So, how exactly has the brand stayed true to its iconic heritage in today’s landscape of luxury?The answer lies in the brand’s 360° approach to design. Understanding the purpose of the Mercedes-Maybach S-Class – from everyday driving to chauffeured traveling – it has nailed down the various requirements for its models. Mercedes-Maybach has ensured it keeps these needs in mind, paying close attention to every detail in order to give its prestigious clientele an unfaltering series of automobiles that lend to a palatial drive, whether ...
Das Treffen 9 Breaks Records with Southeast Asia’s Largest Gathering of Porsche Enthusiasts
Porsche enthusiasts from across Southeast Asia and the world descended upon Bangkok for Das Treffen 9, breaking attendance records and cementing its status as the region’s premier event for Porsche fans. Held on December 15, 2024, at IMPACT Speed Park, Muang Thong Thani, the ninth edition of the celebrated Porsche gathering saw 627 cars and over 3,050 enthusiasts come together under this year’s theme of "Limited Edition."A Showcase of Rarity and ExcellenceDas Treffen 9’s “Limited Edition” theme spotlighted an extraordinary array of rare and iconic Porsche models. From the ultra-exclusive Carrera GT and 918 Spyder to the newly unveiled 911 S/T, the event’s display area was a treasure trove for car enthusiasts. A centerpiece of admiration was the Taycan Turbo S Celestial Jade, a one-off crea...
Rhymezlikedimez Presents Animated Short ‘Ride or Die’ During SCOPE Miami Showcase
The SCOPE Art Show in Miami Beach wrapped its 23rd annual show on December 8. Hypeart held its first-ever showcase at SCOPE during the height of Miami Art Week. The lineup included an installation by Amazon Echo in partnership with interdisciplinary artist Robin Velghe, known by the pseudonym Rhymezlikedimez. Hypebeast’s Creative Director, Paul Heavener, takes us through a day at the renowned art show and behind the scenes of the Rhymezlikedimez x Amazon Echo showcase. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) Those unfamiliar with Velghe’s work need only look to the nearest rainbow. Brimming with vibrant, kaleidoscopic hues, bubbly, cartoon-esque characters and boisterous personalities, the Belgium animator personifies sunshine. Collaborations with Stone Throws, A...
Binance to Giveaway a Once-In-A-Lifetime Cristiano Ronaldo Masterclass
Global blockchain ecosystem Binance has reunited with Cristiano Ronaldo to announce the launch of their new digital collectibles, coming with the opportunity to attend a masterclass hosted by the football legend himself.The special experience marks the fifth drop in Ronaldo’s ongoing partnership with Binance which has seen the duo collaborate on several collectibles charting his journey in digital form. With each set of release, the crypto company has gained traction worldwide as collectors stack up on digital collectibles in the hope of winning an assortment of IRL prizes including match tickets and signed merchandise. Back in June, the “Forever Worldwide” drop offered seven super super rare (SSR) holders the chance to meet Ronaldo in person where winners like Antonino Ristagno shared “a ...
