Rory Felton
HitPiece Wanted to Make an NFT for Every Song — Only Its Founders Forgot to Ask Artists First
Over the last couple days, a beta version of a new platform called HitPiece has sparked outrage and confusion throughout the music industry after artists and their teams began finding NFTs of their songs posted on the marketplace without their permission. The NFTs were listed as “available for auction” or as “live” auctions under individual song titles with corresponding album artwork, and while they were characterized as “music NFTs” they did not appear to contain audio. HitPiece’s mission, according to the company’s pitch deck, is to make a “1 of 1 NFT for every song,” allowing “USD and Crypto for payment.” The company launched in December, but it wasn’t until Tuesday that people began to really take notice that it was listing NFTs for artists ranging from XXXTentacion to John Lennon to ...
