Home » Roksanda

Roksanda

Roksanda Debuts Its First Haute Couture NFT at London Fashion Week (and It’s £25)

You’ve probably heard a lot about NFTs lately, and whether or not you’re a whiz at Web 3.0 just yet, the Metaverse is here to stay. An NFT (nonfungible token) is a unique digital asset that can be bought, sold, and traded in the emerging virtual world — and British ready-to-wear designer Roksanda is the first to debut metafashion at London Fashion Week. Roksanda partnered with London Fashion Week’s principal sponsor Clearpay to bring metafashion to the catwalk. Working closely with the Institute of Digital Fashion, the finale look for Roksanda’s February 2022 collection will also be available as a demi-couture NFT. Launching on Monday, 21 Feb., the digital version of the finale dress will include an AR (augmented reality) function where customers can “try on&#...