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Joint Effort: Pasquale Rotella Announces Cannabis Brand Partnership, Music Festival Activations

With hopes of merging live music and weed culture, Insomniac CEO Pasquale Rotella has announced a partnership with RNBW, a premium cannabis brand. For the first time ever, cannabis lovers will be able to purchase products and Insomniac music festival tickets in one fell swoop at select retail locations, according to a press release. The alliance marks a first-of-its-kind endeavor and one that aims to establish an integrated service for herbalists and audiophiles alike. The first curated ticket bundle to be offered is available now and represents one of two phases of the partnership’s rollout. Until October 21st, consumers purchasing online and in-person at Cookies, Stiiizy, Harborside, Jardín, Thrive, Planet 13, and Sixty Four & Hope locations in California and Nevada w...