Resso
TikTok Has Gen Z Hooked — Can Its Streaming Service Get Them to Pay for Music?
Ask music business executives to characterize their relationship with TikTok and the response is typically a variation of, “It’s complicated,” as one major-label executive puts it. As the short-form video streaming platform continues to dominate pop culture — last September, it claimed 1 billion monthly active users globally, a figure that has surely ballooned in the 13 months since — it has continued to draw the ire of the music industry for its low payouts to rights holders, even as labels, managers and publishers increasingly rely on the platform to market singles and break artists. But as TikTok’s parent company ByteDance explores an expansion of its fledgling music streaming service Resso — currently only available in India, Indonesia and Brazil — into new territories, another respons...
What’s It Like Using TikTok’s Music-Streaming App?
After swiftly taking over social media in a matter of years, TikTok has its sights set on music streaming, too. In 2020, the company’s Chinese owner ByteDance, officially debuted a music-streaming app, Resso, in three countries — Brazil, India and Indonesia — with ambitions to soon expand into new territories, likely under a brand name associated with its most famous product. This past spring, the company registered the handles @TikTokMusic on both Twitter and Instagram; in May, it filed a trademark application with the U.S. Patent and Trademark Office for a service under that name. And in October, The Wall Street Journal reported, and Billboard has confirmed, that ByteDance is in conversations with all the major music rights holders to launch its music streaming service in additional coun...
