Reese’s Puffs
Beats for Breakfast: Reese’s Puffs Transforms Cereal Boxes Into Augmented Reality Synths
It wasn’t long ago when kids would use cereal boxes to build imaginary cardboard worlds or play word puzzles. Now, these boxes have the capabilities of a gadget from a Spy Kids film. The General Mills brand has revealed three limited edition Reese’s Puffs cereal boxes that can be used to make music via a new web-based, augmented reality app. The only equipment—or shall we say ingredients—needed to create a tasty beat are the box, the cereal, and the app. Creators are able to utilize a Crunchy Drum Machine, Creamy Lead Synth, and Chocolatey Bass Synth to make beats. “As a kid I was obsessed with reading the back of cereal boxes,” said Josh Fell, partner and chief creative officer of Anomaly LA, in a statement. “Word search? Searched. Maze? Solved...
