reebok
The Answer: Allen Iverson Stars In Reebok “Life Is Not A Spectator Sport” Campaign
HipHopWired Featured Video Source: REEBOK / Reebok Reebok is keeping it classic to start off 2022. The brand has launched a new Life is Not a Spectator Sport campaign starring Allen Iverson. The new Spring/Summer 2022 campaign marks an exciting rebirth for the sports and lifestyle brand. Originally debuting “Because Life is Not a Spectator Sport “ in 1984, Reebok is returning to its roots and once again rallying around the timely premise to reintroduce as the brand platform nearly 40 years later. In this next chapter, Reebok empowers individuals to participate in whatever moves them—whether it be fashion, sport, music, art, or activism. Source: REEBOK / Reebok The campaign kicks off with a visually stunning hero film featuring a range of inspirational, creative, and determined talent...
BAPE x Reebok Tease Spring Summer 2022 Collaboration
HipHopWired Featured Video Source: REEBOK / Reebok 2022 is already showing promise for streetwear culture. BAPE and Reebok are teasing a Spring Summer 2022 collaboration. Today (Monday, January 5) BAPE and Reebok have announced they will partner once again on a collection. While the pieces to be included in the forthcoming drop have yet to be revealed, Reebok said in a statement that the capsule is slated to drop later this month and will be unveiled officially by the brands on January 10. This is not the first time the two brands have come together. Back in December 2020 they jointly co-designed Club C, marking the first time the two brands have worked together on Reebok’s iconic model, first launched in 1985. The BAPE x Reebok Club C was a fusion of Reebok’s minimalist silhouette and sig...
Reebok & Cardi B Drop New ‘Let Me Be…In My World Nighttime’ Collection
HipHopWired Featured Video Source: Reebok / Reebok Cardi B may not be dropping new music anytime soon, but she sure as hell is dropping new paraphernalia (no, not drugs). Source: Reebok / Reebok Today (Dec. 29), the latest Reebok/Cardi B collection will be dropping for her hardcore Stans dubbed the Let Me Be…In My World Nighttime and the collection will consist of sneakers, tight-fitted crops and tights and even oversized cargo pants for the block huggers. The kicks will come in four new metallic color ways including black, blue, green, and brown with a black suede and orange midsole silhouette rounding out the collection. The apparel will be available in both children and adult sizes going from 2XS all the way up to 4XL for the heavy set fans who want to support their “Bodak Yellow” ...
Shaquille O’Neal Goes Ham Buying Reeboks While ‘Sneaker Shopping With Complex’
HipHopWired Featured Video Source: Complex / Complex News Shaquille O’Neal is one of the NBA’s biggest icons and while he’s enjoyed a career filled with success, championships, and various other accolades, Shaq Diesel has never been known to have the most impressive shoe game in the business. Looking to show he does have some good taste in sneakers, the NBA legend linked up with Joe La Puma at A Ma Manier in Atlanta to pick up a few pairs of kicks while talking his personal experiences in the sneaker game and revealed why he chose Reebok over Nike when he was presented the opportunity. “Nike was interested but didn’t want me to have my own shoe,” Shaq remembers. “I wanted my own line, my own shoe, I wanted to come out with a bang. You know, my motto was making people remember my name.” Ree...
Shaq & Dame Dolla Get Reebok & adidas To Create The “Damenosis”
HipHopWired Featured Video Source: Reebok / Reebok With adidas’ recent sale of Reebok to the Authentic Brands Group, y’all should’ve known that some steps would be taken to make new Reebok product both appealing to a new audience while keeping its classic swag. Source: Reebok / Reebok Looking to accomplish both feats in one sneaker, adidas and Reebok have come together to create the brand new “Damenosis” which mashes together the classic Reebok “Shaqnosis” silhouette with adidas’ “Dame 7 EXTPLY. The new remixed “Damenosis” sneaker will debut in a red and black colorway while baring the OG “Shaqnosis” design that had the hood hypnotized in the late 90’s. Related Stories In an interview with Damian Lillard, Shaquille recalled how many felt that big men in the NBA couldn’t move sneakers like ...
adidas Sells Reebok for $2.5B, Still Drops A New Human Rights Collection
HipHopWired Featured Video Source: Reebok / Reebok For a while there was talk that adidas was looking to unload their Reebok brand to the highest bidder with rumors that Master P and Baron Davis were interested in purchasing the OG sneaker brand. Well, it’s a done deal and Reebok will officially have new owners (not Master P or Baron Davis, though) as Reuters is reporting that adidas offloaded Reebok for a cool $2.5 billion to Authentic Brands Group. Not quite the profit they might’ve been hoping to get. Heck, they didn’t even break even as adidas purchased Reebok in 2006 for $3.8 billion only to struggle with sales and profits over the years which pushed them to just give up on the brand. They’ve tried everything from retro’ing classic silhouettes from OG’s NBA players like Shaquille O’Ne...
Kerby Jean-Raymond & Reebok Premiere ‘CrateMaster’ Short Film
HipHopWired Featured Video Source: Reebok / Reebok Kerby Jean-Raymond is paying it forward. The renowned designer and Pyer Moss founder maintains a gig as the Vice President of Creative Direction for Reebok and along with the brand premiered a short film called CrateMaster that portrays the creativity and hustle of basketball-playing youth in Brownsville, Brooklyn. Source: Reebok / Reebok Directed by Jean-Raymond, the film cast locals to tell the story of an inner-basketball tournament and the excitement and drama as it’s all set to go down in one day. Of course, the prize being a pair of Allen Iverson signature kicks for winning said tournament exponentially ups the ante. “For inner city areas like Brooklyn, where this particular story is told, access to play is a big issue – you have so ...
Reebok & Hasbro Collaborate For New “NERF” Sneaker Collection
HipHopWired Featured Video Source: Reebok / Hasbro Looks like Reebok and toy company Hasbro really like collaborating with each other. The two iconic companies are once again teaming up to release some sneakers that’ll have you feeling nostalgic about your childhood. Source: Reebok / Hasbro After linking up to release a limited edition “Candy Land” collection, Reebok and Hasbro will now be drawing inspiration from Hasbro’s NERF brand to design and create some pretty interesting sneakers that your inner child will appreciate. Remixing Reebok silhouettes Reebok’s Pump Omni Zone II, Kamikaze II and the Kamikaze II Low, Hasbro will be draping the sneakers in vibrant color blocks and materials that mimic that of NERF products such as footballs, blasters, and other products they’ve released over...
Allen Iverson’s Classic Reebok Question Low “Grey Toe” Returns For The Summer
HipHopWired Featured Video Source: Reebok / Jason.Silva@reebok.com It’s been 8 years since legendary NBA icon Allen Iverson called it a career, but the man is still beloved and revered in the Hip-Hop community so it’s only right that his legacy continues to live on with his Reebok signature line. Source: Reebok / Jason.Silva@reebok.com Come June 10, OG NBA fans will be able to recapture some of that basketball nostalgia when Reebok re-issues The Answer’s classic Question Low for the first time since 1999. The retro will be boasting a “Grey Toe” colorway (perfect for the summer) and will be retailing for a cool $120 on Reebok.com and spots like Foot Locker, Finish Line, Champ Sports and others. The new “Grey Toe” iteration of the classic will feature a mostly white leather base along with a...
The Reebok Instapump Fury to Re-Release In Japan For “Pump Day”
HipHopWired Featured Video Source: Reebok / Reebok While we still await to see if Master P and Baron Davis end up purchasing the Reebok brand from adidas, the OG sneaker brand is still pumping out new and OG silhouette’s for the heads. This time around Reebok will be issuing a 2019 retro of their Reebok Instapump Fury in it’s original “Citron” colorway, but the only catch, it’s going to be a Japan exclusive release. Sorry, non-Japan residents. Originally released in 1994, the Reebok Instapump became a hit amongst sneaker aficionados especially in the Asian market where some of the sneakers that we dismiss get major love. The kicks even found their way into the Design Museum of London and were eventually remixed by powerhouse brands like Chanel and Maison Margiela. “Fans will be happy to he...
![Reebok & Cardi B To Drop “Mommy and Me” Capsule Collection [Photos]](https://www.wazupnaija.com/wp-content/uploads/2021/05/reebok-cardi-b-to-drop-mommy-and-me-capsule-collection-photos-1050x600.jpg)
![Reebok & Cardi B To Drop “Mommy and Me” Capsule Collection [Photos]](https://www.wazupnaija.com/wp-content/uploads/2021/05/reebok-cardi-b-to-drop-mommy-and-me-capsule-collection-photos-80x80.jpg)
Reebok & Cardi B To Drop “Mommy and Me” Capsule Collection [Photos]
HipHopWired Featured Video Source: Reebok / Reebok Yesterday (May 9) millions of people showered their Queens with love and praise for Mother’s Day, and to commemorate the celebratory day, Reebok and Cardi B dropped a capsule collection dedicated to the moms, mothers, and mommy’s of the world. Source: Reebok / Reebok The new Reebok “Mommy and Me” capsule collection will feature two new colorways of the Club C Cardi silhouettes which will boast a Rose Gold and Aqua Dust tones. Cardi says that the new hues were inspired by the special moments she spent with her baby girl, Kulture. “Known as the metal of love, rose gold is shiny and feminine but strong and durable, much like Cardi’s love and affection for Kulture. The Aqua Dust colorway ties back to the Aquamarine stone which represents clari...
![Reebok & Hasbro Team Up For A Sweet ‘Candy Land’ Collab [Photos]](https://www.wazupnaija.com/wp-content/uploads/2021/04/reebok-hasbro-team-up-for-a-sweet-candy-land-collab-photos-1050x600.jpg)
![Reebok & Hasbro Team Up For A Sweet ‘Candy Land’ Collab [Photos]](https://www.wazupnaija.com/wp-content/uploads/2021/04/reebok-hasbro-team-up-for-a-sweet-candy-land-collab-photos-80x80.jpg)
Reebok & Hasbro Team Up For A Sweet ‘Candy Land’ Collab [Photos]
HipHopWired Featured Video Source: Reebok / Reebok Kids today will probably never know the joy of playing board games with their friends and family as some of us did thanks to videogame consoles and smartphone apps. Still, Reebok remembers how things of yester-decade was and have teamed up with the Hasbro toy company for a new footwear collection that will have us older heads feeling nostalgic like a MF. Source: Reebok / Reebok The new Reebok x Candyland collaboration features some new takes on classic Reebok silhouettes, including the Question Mid and the Kamikaze II’s. While the Candy Land Question Mid’s feature a mostly white base with pink toe box with purple polka dots, the Candy Land Kamikaze comes draped in multi-colored patent leather that would make Tekashi Snitch9ine proud. Don’t...
