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Reebok Launches New “Sport Is Everything” Campaign

Looks like a winning message.

Shaquille O’Neal Is Serious About Reebok Basketball

While Shaquille O'Neal, Allen Iverson and Shawn Kemp had some classic Reebok sneakers back in the day, it will be interesting to see how Shaq plans on returning the OG sports brand to glory.

Allen Iverson Partners With Authentic Brands Group To Grow His Reach In Entertainment

HipHopWired Featured Video Source: Authentic Brands Group / Reebok Authentic Brands Group (Authentic), a global brand owner, development and entertainment platform, today (Jan. 10) announced that it has partnered with Allen Iverson to further develop his brand. The basketball legend is looking to advance his reach globally. Authentic Brands Group will focus on growing Iverson’s entertainment business, securing new endorsements and strategic partnerships, as well as consumer products that are as electrifying and original as the man himself. Early in his career, Iverson’s outspoken nature and winning mentality earned him the nickname “The Answer,” which became the foundation for his longstanding relationship with Reebok. Related Stories Through Reebok, which it acquired in February 2022, Aut...

Concepts & Reebok Collab To Remix Allen Iverson’s Question Mid “Draft Class”

HipHopWired Featured Video Source: Reebok / Reebok Reebok continues to keep Allen Iverson’s iconic legacy alive with the releases of his signature sneaker line and this time around have collaborated with Concepts to breath new life into a classic silhouette. Source: Reebok / Reebok Linking up with the Boston-based boutique to remix Allen Iverson’s first signature shoe, “the Question Mid,” Reebok has announced that on Oct. 21 the Concepts x Reebok Question Mid “Draft Class” will be dropping and it’s colorway is something that’s sure to turn heads. But it’s all about the details which is something that Concepts founder and CEO, Tarek Hassan is very keen on. Shipping within special packaging that tributes a favorite Concepts’ vintage ad, key design elements making up the shoe include an ...

Reebok x Panini America Collaborate On New ‘PRIZM’ Allen Iverson ‘Question’ Kicks

HipHopWired Featured Video Source: Reebok / Reebok Reebok has been dropping some overlooked heat as of late. The brand continues to remix some of its more popular silhouettes such as Allen Iverson’s “Question” signature kicks. Source: Reebok / Reebok This time around the Reebok “Question” is getting a new “Prizm” look courtesy of Reebok’s collaboration with sports card company Panini America and pays homage to the card collecting hobby that’s experiencing a resurgence in popularity as of late. Collaborating on a new capsule collection set to release on Nov. 4, the retro-inspired attire that’s set to drop will be featuring three brand-new “Prizm” parallel iterations of Allen Iverson’s iconic “Question” silhouette. “This has been a long time coming,” commented Jason Howarth, VP of Marketing ...

Cardi B & Reebok Release “Let Me Be…Next Level Energy” Capsule Collection

HipHopWired Featured Video Source: Reebok / Reebok The Cardi B and Reebok collaboration has been going strong for quite some time now and next month a new capsule collection will drop to keep that bond strong and that paper flowing in. Source: Reebok / Reebok The new Reebok x Cardi Let Me Be…Next Level Energy Collection will be dropping on Oct. 14 and for fans of the “Bodak Yellow” rapper, it’s definitely got some pieces that’ll keep you dipped for the fall whether you’re heading back to class or dropping your kids off at school. Introducing two new silhouettes, Club C Cardi V2 and Cardi Slide (adidas ain’t gonna like that) the new collection will also feature some new attire to go with the kicks. Related Stories Consisting of a crop top, a bodysuit and a fresh new woven jacket along ...

Allen Iverson’s Reebok Question Mid “Blue Toe” Sneaker Returns

HipHopWired Featured Video Source: Reebok / Reebok One of Allen Iverson‘s best  and more beloved takes on his signature sneaker is coming back. The Reebok Question Mid in the “Blue Toe” colorway is on the schedule. Source: Reebok / Reebok On Thursday (Aug. 4), Reebok announced that the Question Mid “Blue Toe” will release globally on August 19. A.I. rocked the model during his rookie season (’96/’97 and it has been a highly-coveted model ever since. With that in mind, Reebok is pulling out all the stops for its return. Related Stories “It was a dream come true,” said Iverson of lacing up his own signature shoe in ’96. “It was close to the same feeling of when you get drafted. Only a certain amount of people have their own signature shoe; that really means you’re special.” But Bubba Ch...

Cardi B & Reebok Connect For New ‘Let Me Be… Enchanted’ Capsule Collection

HipHopWired Featured Video Source: Reebok / Reebok The Reebok and Cardi B collaborative marriage continues to flourish as the two are set to drop a new collection that’s bound to be a hit with Cardi B’s hardcore fans. Source: Reebok / Reebok A year after Cardi and Reebok released their Mommy and Me capsule collection, the brand the Bron x rapper return with a new Let Me Be… Enchanted collection just in time for the hotter months. This June 17 fans will be able to purchase new apparel which will boasts some bright and vibrant colors (gotta shine in the Summer) including two new Cardi B remixed Reebok silhouettes for the hot steppers out there. Related Stories Classic Leather x Cardi B V2 ($110) – This silhouette brings the boldness and flair of the Classic Leather x Cardi B to a new le...

Cardi B & Reebok Connect For New ‘Let Me Be… Enchanted’ Capsule Collection

HipHopWired Featured Video Source: Reebok / Reebok The Reebok and Cardi B collaborative marriage continues to flourish as the two are set to drop a new collection that’s bound to be a hit with Cardi B’s hardcore fans. Source: Reebok / Reebok A year after Cardi and Reebok released their Mommy and Me capsule collection, the brand the Bron x rapper return with a new Let Me Be… Enchanted collection just in time for the hotter months. This June 17 fans will be able to purchase new apparel which will boasts some bright and vibrant colors (gotta shine in the Summer) including two new Cardi B remixed Reebok silhouettes for the hot steppers out there. Related Stories Classic Leather x Cardi B V2 ($110) – This silhouette brings the boldness and flair of the Classic Leather x Cardi B to a new le...

These Are the Biggest Trainer Trends of 2022. Here’s How to Wear Them

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. With spring and summer approaching, it’s time to update your sneaker collection — and that can be a pretty big task. A new season means new styles and trends, and it’s often difficult to keep up with the ever-changing landscape of fashionable footwear. That’s where we come in. Whether it’s dopamine dressing, designer collaborations, or dead-stock chic, we have the definitive list of this year’s most stylish trends. One in particular that doesn’t seem to be going anywhere soon is designer collaborations, mostly thanks to ongoing partnershi...

Authentic Brands Plans To Get Reebok In The NFT & Crypto Payments Game

HipHopWired Featured Video Source: Reebok / Reebok In an attempt to boost Reebok‘s name and popularity out in these Nike ran streets, Authentic Brand seems to be getting with the times and actually getting into the world of NFT’s to get some potential customers to invest in the OG sports attire. According to Bloomberg, Authentic Brands Group Inc. (who purchased Reebok in 2021 for $2.46 billion) is looking to add clothing offerings and add NFT’s and crypto payments to help get the Reebok brand back in the limelight in the coming future. But that’s just the beginning and Authentic Brands Group are already taking steps to get Reebok attire all over the world and once again become one of the hottest sports brands in the game. Related Stories “With acquisition of the athleticwear brand com...

Authentic Brands Plans To Get Reebok In The NFT & Crypto Payments Game

HipHopWired Featured Video Source: Reebok / Reebok In an attempt to boost Reebok‘s name and popularity out in these Nike ran streets, Authentic Brand seems to be getting with the times and actually getting into the world of NFT’s to get some potential customers to invest in the OG sports attire. According to Bloomberg, Authentic Brands Group Inc. (who purchased Reebok in 2021 for $2.46 billion) is looking to add clothing offerings and add NFT’s and crypto payments to help get the Reebok brand back in the limelight in the coming future. But that’s just the beginning and Authentic Brands Group are already taking steps to get Reebok attire all over the world and once again become one of the hottest sports brands in the game. Related Stories “With acquisition of the athleticwear brand com...