Reductions

Facebook plans to test how people respond to seeing fewer posts about politics in the News Feed. Starting this week, Facebook will “temporarily reduce” political posts for a “small percentage” of people in Canada, Brazil, and Indonesia, with a test in the US following some weeks later. The tests will continue for the next few months. The experiment comes in response to feedback Facebook has (somehow just now) heard that “people don’t want political content to take over their News Feed,” Aastha Gupta, product management director at Facebook, wrote in a blog post this morning. The goal is to improve the News Feed by “finding a new balance of the content people want to see.” Gupta says that political content only makes up about 6 percent of the typical News Feed right now in the US. Nonethele...