Red Bull Guest House
Five Unforgettable Moments From Red Bull Guest House During Miami Grand Prix Weekend
There’s more to Red Bull than the caffeine boost. It’s no secret that the prolific energy drink brand has successfully parlayed its consumer appeal into a thriving lifestyle brand making its name synonymous with discovering the many thrills life has to offer. There’s arguably no better testament to the success of the company’s ventures off the shelf than Red Bull Racing, an effort that has the brand perennially on the minds of the sport’s exponentially growing fan base of 430 million and counting. Another experience that we suspect will grow to become inextricably intertwined with Red Bull Racing over time is Red Bull Guest House. Historically, Red Bull Guest House, a curated, invite-only showcase experience, and Red Bull’s efforts on the racetrack have remained distinctl...
Red Bull Guest House Returns to Host Curated Electronic Music Events for Miami Grand Prix Weekend
The return of Formula 1 events around the globe has been met with high interest and engagement from the electronic dance music community. From Tiesto’s “victory lap” performance on the back of a souped-up Heineken truck to Charlotte de Witte’s heart-racing Formula EP, it’s evident the two worlds are becoming increasingly intertwined. Now, for the first time, Formula 1 is heading to Miami, one of America’s biggest cultural hubs for electronic music. With it comes the return of Red Bull Guest House and their series of curated, invite-only events to soundtrack all the high-octane action of racing weekend. The era of the 1960s and 70s are widely regarded as a golden era for motorsports, in part due to the confluence of a cultural boom and te...
