rare americans

For any musical artist, visuals are often a key component of their work. But for Rare Americans, it’s what sets them apart from their peers. At the heart of the band’s work is its penchant for storytelling. Their fascination with the way people interact in the world echoes throughout their music. But their entire unique style was a happy accident that came to exist like an additional member of the band. At the foundation of Rare Americans is a brothers’ bond — but it didn’t exactly start out that way. Until 2017, James and Jared Priestner had never really spent a ton of time together due to an 11-year age gap between them. They were living very different lives — James as a player in the Western Hockey League, while Jared was working in the family business. But an impromptu trip to the Cari...