qualcommnative

At a panel presented with Billboard after the first day of the IFA consumer electronics trade show, Qualcomm general manager James Chapman and musicians Ryan Marrone and Adam Hanson spoke with Billboard deputy editorial director Robert Levine about what the company’s Snapdragon Music technology means for the future of digital sound. For years, Chapman said to an audience of about 60 Qualcomm partners and technology journalists, the goal was getting as much music as possible available at the click of a button – and, more recently, on wireless headphones. Sound was secondary. Now, though, advances in bandwidth and other technologies have made it possible to deliver this music with the kind of sound quality consumers enjoy at home. Snapdragon Sound isn’t a product, Chapman explained, but a te...