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Pusha T Talks Fatherhood, Kanye West & Jay-Z With Charlamagne Tha God

HipHopWired Featured Video Source: Bernard Smalls / @PhotosByBeanz Pusha T is probably one of the most underrated Hip-Hop veterans in the game. Having come into the fold as one-half of The Clipse (his brother, Malice being the other half), Pusha A Ton has been proving to be one of the wittiest and cleverest lyricists for the past two decades. Though his brother has since retired from the gangsta rap genre in order to praise the Lord in his own way, Pusha continues to prove that when it comes to cocaine and drug game metaphors, you’ll be hard pressed to find someone better. Related Stories Recently sitting down with Charlamagne Tha God for a personal one-on-one interview, Pusha T reflects on his life and the changes he’s made to himself over the course of his career. Admitting that fatherho...

Pusha T & Jay-Z Trade Bars On “Neck & Wrist” Track, Twitter Salutes The Penmanship

HipHopWired Featured Video CLOSE Source: Johnny Nunez / Getty The Internet streets were abuzz with rumors that a certain Brooklyn rapper would connect once again with the crowned king of “Coke Rap” in Pusha T. The track “Neck & Wrist” has materialized and the feature from Jay-Z certainly had the fans and even some record executives discussing the bars. It’s been a few hours so the dust seems to be settling but Pusha T, who has been on a quick mini-run thus far in 2022, delivered quite a treat in securing the Jay-Z feature for “Neck & Wrist,” produced by the deft hands of Pharrell Williams. King Push employs a unique vocal style that emphasized the last line of the bars to great effect, but Hov came through and really crushed the buildings, respectfully. Jay-Z took time out of runni...

Steven Victor & NIGO’s VICTOR VICTOR x Shopify NYC Shop Lit Up SoHo

HipHopWired Featured Video CLOSE Source: @aqua174 / HHW Nigo and Steven Victor know how to get the people going. In correlation with the release the I Know NIGO album, the Victor Victor label and brand teamed with Shopify to host a pop-up shop in NYC where fans could cop their highly coveted merch. Source: Shopify / Shopify It went down on Saturday (March on my 26), the day after Nigo dropped his critically acclaimed second album. Among the projects high power features are Pusha T and Pharrell, who we mention here because they both slid through the VICTOR VICTOR x Shopify pop-up. Also spotted inside, besides the shoppers and fans who cued up for hours for their chance to get inside, were artist KAWS, the LOX rapper Jadakiss and Desus of Desus & Mero fame. The limited-edition merchandis...

Analysts Say Pusha T’s Arby’s “Spicy Fish Diss Track” Netted Company $8.2 Million In Ad Exposure

HipHopWired Featured Video Source: Michael Kovac / Getty Pusha T made waves when it came out that he and his brother No Malice penned a portion of the McDonald’s “I’m Loving It” jingle, and he’s back in business with a new related venture. King Push’s “Spicy Fish Diss Track” on behalf of fast-food company Arby’s reportedly netted the brand $8.2 million in ad exposure which prompted Pusha T to suggest that it may or may not be true. Via a tweet from journalist Darren Rovell, who quoted a projection from Apex Marketing, the Virginia Beach, Va. rapper hauled in a potential few million for Arby’s. “Value to Arby’s through 7pm ET: $8,203,272 in equivalent advertising exposure, according to @ApexMarketing,” read the tweet. Catching wind of the news, Pusha T shared some cryptic bars that signal i...

Pusha T Collabs With Arby’s For Spicy Diss Track, McDonald’s Filet-O-Fish Gets Cooked

HipHopWired Featured Video Source: Victor Boyko / Getty Pusha T will secure the bag, and “Diet Coke” doesn’t need to be involved. The VA rapper collaborated with Arby’s to drop a spicy diss track aimed at a competitor. Yes, that Arby’s. “Just dropped a diss track with @Arbys. Grab some popcorn and a Spicy Fish Sandwich. #ArbysSpicyFishDissTrack #ArbysPaidMeButIWouldSayThisAnyway,” wrote Push on Instagram, sharing the song. Related Stories Pusha T uses his bars to disparage the McDonald’s Filet-O-Fish because apparently the beef is on. “A little cube of fish from a clown is basic,” spits Push A Ton. We can’t front, the beat is hard. [embedded content] The collab shouldn’t be too surprising because Push is credited with securing the bag for Arby’s “We have the meats” campaign music. It ...

Pusha T Performs “Diet Coke” On ‘The Late Show with Stephen Colbert’ [Video]

HipHopWired Featured Video Source: CBS / CBS You’re a winner if “Coke Raps on Network Television” was on your bingo card. On Thursday night (March 4), Pusha T performed his latest single “Diet Coke” on The Late Show with Stephen Colbert. Rocking his trademark braids and what looks like one of those Yeezy Gap x Balenciaga bubble jackets, Pusha A Ton spits his bars with blizzard effects that served as homage to the “snow,” of course. Related Stories Also worth mentioning, Push appears on NIGO of BAPE fame’s latest single called “Hear Me Clearly,” and he’s sounding extra focused. No word on when Pusha T’s new album will drop (early word is he secured a Jay-Z feature), but we’re already sold. Watch his Stephen Colbert performance below. [embedded content]

Pusha T Confirms JAY-Z Feature On Forthcoming Album, “He Got Busy” [Video]

HipHopWired Featured Video Source: Bernard Smalls / @PhotosByBeanz Pusha T has already started making his rounds for his forthcoming album. In a recent interview he confirms he has a feature from JAY-Z. As per Hype Beast the Virginia Beach, Virginia native is prepping his new project. In turn he has made a couple appearances on media outlets to update his fans and the Hip-Hop community on his upcoming movements. He made a visit to Gillie Da Kid and Wallo on their popular platform Million Dollaz Worth of Game to chop it up. The trio discussed his history of working with HOV and he let the cat out of the bag. “I got three songs with him now … something from my new album,” he shared. “I don’t know if I was supposed to say that, but I’m up with y’all, though, we here.” When asked abo...

King Push: Pusha T Drops New Track “Diet Coke” & Twitter Highly Approves

HipHopWired Featured Video CLOSE Source: Kevin Winter / Getty Pusha T last blessed the world with an album with 2018’s Daytona, fully produced by Ye aka Kanye West. The king of coke bars is back with a new track titled “Diet Coke,” reuniting with Yeezy and 88-Keys, and already it appears to be a Twitter favorite. After a snippet of the track began circulating online by way of Victor Victor Worldwide boss Steven Victor, the hype around the track began to bubble. Most were stunned to see that Pusha T and Ye were together in the clip after chatter that Push was no longer involved with the G.O.O.D. Music label, but those rumors were shut down last month. In the wee hours of Tuesday morning (Feb. 8),  “Diet Coke” went wide with Push and 88-Keys having a lot of fun on Twitter engaging with ...

Pusha T Releases New Single ‘Diet Coke’

Pusha T‘s latest single, “Diet Coke” produced by Kanye West and 88-Keys is out now. Yesterday morning, fans were given a snippet of the video featuring West on Steven Victor’s Instagram. Following his production of Pusha T’s last album Daytona way back in 2018, West will be producing the forthcoming album. The single is one of many he has released since Daytona including “No Problem,” “Sociopath,” “Coming Home,” and “Puppets (Succession Remix).” He has also collaborated with artists including Sean Cane, Vince Staples, and others. Steven Victor, Pusha T’s manager, said fans can expect the new album soon. He hinted that the release date will closely follow the release of Kanye West’s forthcoming album Donda 2, which is in the works now. In conjunction with the new song, Pusha T announced his...

Unreleased Pusha T Track Teased At NIGO’s Kenzo Paris Fashion Week Show

HipHopWired Featured Video CLOSE Source: Stephane Cardinale – Corbis / Getty Pusha T earned the right to be considered one of Hip-Hop’s top lyricists, and anticipation for new tunes remains high among his supporters. Fans of King Push are currently abuzz after the news went wide that an unreleased track from the Virginia great was teased at a Paris Fashion Week event.A Bathing Ape founder NIGO is the newly appointed head designer for the luxury brand Kenzo, and the moment was capped by a Paris Fashion Week showing that unveiled a new collection.  Details on the event are below. From Paris Fashion Week: On the final day of Paris Fashion Week Men’s, Nigo unveiled his first combined womenswear and menswear collection for Kenzo in the Galerie Vivienne — the same venue as the late house fo...

This Aint Tidal: Nas, Pusha T & Other Big Names Invest In Audius, Spotify’s Rival

HipHopWired Featured Video Source: Johnny Nunez / Getty A bunch of music artists coming together to promote a music streaming platform the benefits them? Now, where have we heard this before? Hip-Hop stars Nas and Pusha T are among the many names who have now become investors in the Audius, a music streaming startup that Rolling Stone describes as a rival to Spotify. If the idea sounds somewhat familiar to you,  that’s because it is. The last time we saw music artists and other big names in the music industry come together like this was for Tidal, which JAY-Z owned before selling it to Jack Dorsey’s Square. The spectacle saw other artists like Beyoncé, Kanye West, Alicia Keys, and other investors join the ambitious venture. But, there is a significant difference when it comes to this ...

The Chainsmokers, Disclosure, More Back Audius In $5 Million Funding Round

Blockchain-based streaming service Audius has announced it recently closed a $5 million funding round in partnership with some of the contemporary music scene’s most popular creators.  Artists such as The Chainsmokers, Disclosure, Steve Aoki, Katy Perry, Jason Derulo, Pusha T, Mike Shinoda, and many others are throwing their weight—and their cash—behind Audius, helping to grow the crypto-powered platform’s footprint in the streaming economy. The high-profile capital infusion represents a powerful endorsement from the creator economy for the decentralized future of music. From a creator standpoint, Audius’ unique decentralized infrastructure offers creators a censorship-proof, direct-to-consumer experience. These characteristics have led artists to treat Audius as a t...