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Michael Bolton Wants You to Dump Robinhood in New Ad

Though several online brokerages (including, until recently, Public.com) use PFOF, the video’s clear target is Robinhood, which received an avalanche of publicity during the recent Gamestop scandal. The well-timed ad piggybacks on recent Reddit outrage around the practice, which last week spawned a House inquiry that resulted in Robinhood CEO Vlad Tenev being grilled by members of Congress. In a blog post, Public noted that it is “officially PFOF-free” as of Feb. 16. As an incentive to investors, the company is offering to cover any fees charged by an existing brokerage to transfer their portfolio to them. “I could hardly believe it, what I saw on Reddit today,” sings Bolton in the revamped lyrics, his vocals accompanied by stock images of romance gone wrong (shattering wine gla...