PoPIA Top Tips

The full implementation of the Protection of Personal Information Act (PoPIA) heralds a new era of control and privacy for South African citizens and organisations, and holds the promise of deepening trust between organisations and their customers – provided organisations remain fully compliant. According to Cameron Beveridge, Regional Director Southern Africa at SAP, trust is the key to success in the digital economy. “Privacy and trust are essential elements in building strong connections with customers and ensuring a positive customer experience (CX) in today’s business environment. In fact, some studies have found that up to 90% of customers believe how their data is treated is indicative of the way they will be treated as a customer, and 91% won’t purchase from a company if they don’t...