PoPIA and Customer Experience
Why Balancing Customer Experience with PoPIA Compliance is Critical
Image sourced from Innoverse 365. Meeting growing customer demand for relevant, personalised experiences while managing the regulatory demands of protecting data is emerging as one of the most significant challenges facing South African businesses today. Aspects such as managing customer consent and conforming to data privacy legislation create complexities for cloud-based data and analytics solution providers, the brands that use them, and the customers themselves. Given how the management of personal information (PI) is driven by the likes of the General Data Protection Regulation (GDPR) in Europe and the Protection of Personal Information Act (PoPIA) in South Africa, companies and providers need to navigate a minefield of compliance requirements to avoid significant financial fines and ...
