pledis entertainment

Expanding its strategy to build a multi-label structure, Big Hit is now the largest shareholder of PLEDIS Entertainment. South Korea-based powerhouse Big Hit Entertainment has become the largest shareholder of record label PLEDIS Entertainment, home to K-pop superstars Seventeen and NU’EST, it was announced Monday. Under the terms of the deal, PLEDIS will retain its independence as a label, though its artists will now receive support from Big Hit’s business entities and support organizations to expand their reach into overseas markets — similar to the way Big Hit turned boy band BTS into a top-charting phenomenon across the globe. The PLEDIS deal is the latest move in Big Hit’s strategy to expand its multi-label structure following the company’s acquisition of Source Music last ...