Pick n Pay Smart Shopper
Pick n Pay & Takealot Join Forces to Launch Grocery Deliveries
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Pick n Pay Introduces Smart Shopper Digital Receipts
Pick n Pay has revealed that, instead of receiving a printed receipt, Smart Shoppers can now have their till receipts sent directly to their email. These will also be loaded onto the customer’s PnP mobile app profile for 90 days so that they are saved in one place for easy access and review. This is one step in the retailer’s efforts to reduce unnecessary waste as many till receipts land up in landfills as they are often lost in rubbish bins and not recycled. “We are always looking at ways we can reduce waste within our stores and help our customers lead easier lives by making their shopping experience quicker and more convenient. This latest Smart Shopper enhancement ticks all these boxes,” says John Bradshaw, retail executive: marketing at Pick n Pay. “Customers are already telling us th...
Pick n Pay is Using Machine Learning to Change How People Shop
Image sourced from Guzzle Pick n Pay has announced that it will use machine learning to automatically personalise discounts for Smart Shoppers – a move that is expected to help more customers save more on their grocery shop. Using this advanced technology, Pick n Pay hopes to give each shopper eight personalised discounts every two weeks. These are unique to each customer and offer cash-off savings, discounts or boosted points for products they buy most often. “This algorithm predicts what a customer is likely to buy and helps us work in conjunction with our partners to give customers personalised savings on the items they want or plan to buy,” says John Bradshaw, retail executive of marketing at Pick n Pay. Technology improvements mean that customers no longer have to activate their perso...
