Pick n Pay and Machine Learning

Image sourced from Guzzle Pick n Pay has announced that it will use machine learning to automatically personalise discounts for Smart Shoppers – a move that is expected to help more customers save more on their grocery shop. Using this advanced technology, Pick n Pay hopes to give each shopper eight personalised discounts every two weeks. These are unique to each customer and offer cash-off savings, discounts or boosted points for products they buy most often. “This algorithm predicts what a customer is likely to buy and helps us work in conjunction with our partners to give customers personalised savings on the items they want or plan to buy,” says John Bradshaw, retail executive of marketing at Pick n Pay. Technology improvements mean that customers no longer have to activate their perso...