Persona Data

Sourced from Tech Weez. Safaricom will start hiding contact details of customers making payments through Lipa na M-Pesa at the end of June to curb trade and leaking of personal information to advertisers and fraudsters. “Pursuant to the Data Protection Act 2019 which came into law on 25th November 2019, Safaricom will be changing how they share data with Lipa Na M-Pesa Partners in general,” says Safaricom, East Africa’s largest telecom group, about its new privacy shift. According to Business Daily, the telco will only display the first name of subscribers who are making payments through the platform and a few digits of their phone number. Safaricom seems to be adopting the same model as the one used by banks in Kenya, in line with the data protection law, which was enacted in 2019 to prot...