All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Celebrity perfume used to be big business. Despite a decline in sales over the last several years, the business of celebrity fragrances could be bouncing back. Nowadays, it seems that every celebrity has a signature scent — but it wasn’t always that way. In 1937, Mae West became one of the earliest — if not the first — star whose likeness inspired a perfume bottle. Decades later, Elizabeth Taylor blazed the trail for Britney Spears, Kim Kardashian, Jennifer Lopez and more celebrities who have built perfume empires. Explore See latest videos, charts and ...